0
0
Donor Relations, Fundraising, Fundraising Verse of the Week

Saving, Giving, and Donor Intent

Jesus replied. “It was intended that she should save this perfume for the day of my burial” John 12:7. 

One of the most beautiful scenes in Scripture occurs during Holy Week when Mary anointed the feet of Jesus. Lazarus was reclining at the table; Martha was serving when Mary took about a pint of expensive perfume and poured it on Jesus’ head and feet and wiped his feet with her hair. Immediately, the whole house was filled with its fragrance. Judas Iscariot was indignant and judged her generosity, “Why this waste of perfume?” Jesus defended her extravagance and proclaimed that she was preparing his body for burial. 

We can glean at least three applications from this passage. 

Saving. The perfume was valued at a year’s wages. Probably, Lazarus, Mary, and Martha had all been saving for a special occasion. Thrifty people are generous; they are just selective about when and what they support. A man gave an indication for a $500,000 gift for a capital campaign who had previously given only $25 a month. When asked what prompted his generous gift, he replied, “You didn’t need it until now.”  

Giving. Mary gave her elaborate gift to a friend who had walked with her for years. She sat at Jesus’ feet attentively soaking in the Word of God. Then Mary witnessed the miraculous resurrection of her brother. Receiving Lazarus back from the dead was worth far more than a year’s wages. Have you walked with your major donors through the joys and sorrows of life? Has your ministry changed them for eternity? Donors give to the degree that your ministry has directly touched their heart. 

Donor Intent. Some questioned Mary’s generosity claiming her gift could have been used for better purposes. Everyone seems to have an opinion about how others spend, invest, and give their resources. As a ministry, you must ensure that you abide by your donor’s intentions for their gift. Know your donors so well that you can align your needs with their desires. 

Jesus said that Mary’s extravagant gift would be remembered forever. What compelling reason will prompt your donors to be extravagant with your ministry? 

Fundraising Verse of the Week

Asking During A Famine

“Some time later the brook dried up because there had been no rain in the land. Then the word of the Lord came to him: ‘Go at once to Zarephath in the region of Sidon and stay there. I have directed a widow there to supply you with food.’ So he went to Zarephath. When he came to the town gate, a widow was there gathering sticks. He called to her and asked, ‘Would you bring me a little water in a jar so I may have a drink?’ As she was going to get it, he called, ‘And bring me, please, a piece of bread’ (1 Kings 17:7-11).” 
 
Should we ask for gifts during a crisis? The conventional wisdom among fundraising professionals is to not ask but instead focus on strengthening your donor relationships. Certainly, people give to people they know and love so cultivating relationships is time well spent. But how do we reconcile this account of Elijah asking a widow for her last meal in the middle of a famine? 
 
Asking provides an opportunity for spiritual growth, but the widow pushed back, “I only have a handful of flour and a little oil in a jug” (1 Kings 17:12). Amazingly, Elijah asked a second time and shared this promise, “Don’t be afraid… ‘The jar of flour will not be used up and the jug of oil will not run dry until the day the Lord sends rain on the land’” (vs. 13-14). Could God use your boldness to shake people from their fears and prompt them to give generously trusting that God will meet their needs? 
 
Perhaps the nature of the ask makes a difference. Is your need urgent? Elijah’s ask was for his immediate needs to sustain him physically. Paul asked the Corinthian church to help the believers in Jerusalem because they were destitute. We see this today. People are eager to help when a natural disaster occurs and will often put other important projects on hold. 
 
If your ministry has a direct impact helping people during this Coronavirus pandemic, you have a green light to ask. One ministry that works primarily oversees has expanded their program focus to provide emergency food and hygiene kits to struggling families in the U.S. Part of their appeal also asks for help to erase their budget shortfall as a result of the crisis. If you don’t have a direct ministry impact, don’t be tone deaf to this emergency or your donor’s anxieties. Instead, show concern for them, update them on your situation, present your needs and if the Spirit leads, ask them to prayerfully consider giving a sacrificial gift any time over the next few months before your fiscal year end. 
 
Generosity is based on faith, not finances or fear. 
 
Friend, may you have a Spirit-led fundraising week! 
Ron

Fundraising Verse of the Week

Do Not Be Afraid

“When the people saw the thunder and lightning and heard the trumpet and saw the mountain in smoke, they trembled with fear. They stayed at a distance and said to Moses, ‘Speak to us yourself and we will listen. But do not have God speak to us or we will die.’ Moses said to the people, ‘Do not be afraid. God has come to test you, so that the fear of God will be with you to keep you from sinning.’ The people remained at a distance, while Moses approached the thick darkness where God was.” (Exodus 20:18-21) 
 
What a dramatic scene at the base of Mt. Sinai – thunder, lightning, the trumpet, and smoke all struck fear in the hearts of God’s people. They needed reassurance from Moses, and he spoke words of hope and instruction from God. “Do not be afraid, God is testing you.” 
 
Two types of fear are evident in this passage – the fear of man and the fear of God. Dark times cause people to look at outward circumstances and tremble with fear, but the fear of God causes you to look inward and keeps you from sinning.  As fundraisers, we meet people who are reluctant to give because of these fearful times. Your best response is to share God’s word, “Do not be afraid, God is testing us.” Demonstrate your calm leadership and faith. 
 
The most breathtaking moment in this passage is, “The people remained at a distance, while Moses approached the thick darkness where God was.” Our world is facing darkness. You might be facing darkness organizationally, professionally, or even personally. Don’t stand at a distance in the fear of man. Be courageous and walk toward the darkness where God is. 
 
“Even in darkness light dawns for the upright, for those who are gracious and compassionate and righteous” (Psalm 112:4). 
 
May you have a Spirit-led week! 
 Ron

Fundraising Verse of the Week

Search and Refresh

“Onesiphorus often refreshed me. when he was in Rome, he searched hard for me until he found me. You know very well in how many ways he helped me in Ephesus.” (2 Timothy 1:16-18) 
 
The greatest challenge for many non-profits is finding more donors. Onesiphorus could be the patron saint of donor research. He was Paul’s colleague in Ephesus who searched hard for him until he found him in Rome. You may need to revive old friendships like Onesiphorus with Paul, or you may be searching for new potential ministry partners.  

Onesiphorus’ 4-step process works for both: 

Search Hard. We are blessed to live in the information age, but there is no one magic database to answer the question, “Where’s Waldo?” Task a team or recruit some volunteers to research Facebook, LinkedIn, and your old student directories to update your donor information. Perhaps you should consider subscribing to an address search service. 

Find. Onesiphorus was persistent. He didn’t have our modern research tools. Instead, he had old-fashioned sandal-leather and began knocking on doors and talking with anyone who would listen. A board member once said to me, “Everyone in our organization needs to be constantly in conversations with people to find out where God is hiding money!” Networking is your best donor research strategy. 

Help. What is your motivation for finding new donors? Is it so they can help you, or is it so you can help them? Our overarching donor engagement perspective should be to help donors grow in the grace of giving (2 Cor. 8:7). Paul said, “Not that I desire your gifts, what I desire is that more be credited to your account” (Phil. 4:17)

Refresh. Onesiphorus refreshed Paul again and again. Do you encourage and re-energize your donors? Are they invigorated by your mission, vision and results? Do your donors love to see you coming because of the joy you bring them? “Whoever refreshes others will be refreshed” (Proverbs 11:25)

Search hard, find, help and refresh your donors. 
 
May you have a Spirit-led fundraising week! 
Ron 

Fundraising Verse of the Week

RSVP Declined

“I am carrying on a great project and cannot go down. Why should the work stop while I leave it and go down to you?” 4 Four times they sent me the same message, and each time I gave them the same answer.” (Nehemiah 6:3-4) 
 
God assigned Nehemiah with the task of building the wall around Jerusalem. He was a capable leader who rallied the people to make tremendous strides despite severe opposition. His enemies responded with anger, insults, and threats of violence to impede his progress, but nothing worked. The children of Israel stayed on time and task. Then his foes thought of a devious plan – invite him to a meeting. 
 
Nehemiah realized that unnecessary meetings would distract him, burn time, and prevent him from accomplishing his goal. So, he declined the meeting request, “I cannot come to your meeting. I am involved in critical job. Why should I leave it and go to your meeting?” You’ve got to admire Nehemiah’s boldness and single-mindedness. They kept asking and asking hoping that he would finally acquiesce, but Nehemiah turned them down every time. 
 
Meetings are a necessary evil of every organization. You will be tempted to accept every meeting request because you want to be a team player. You might even have a special expertise that would add value to a meeting that is outside your department. Don’t do it. Stay vigilant. You must graciously decline time and time again. 
 
Instead of your colleagues asking you to help them accomplish their department goals; you should ask them to help you raise money. At the end of the fiscal year, you will be evaluated on how much money you raised, not on how many meetings you attended. Stay focused on your task and stay in your lane. 
 
Learn to say, “NO!” 

May you have a Spirit-led fundraising week, Ron


 

Fundraising Verse of the Week

Ebenezer

“Then Samuel took a stone and set it up between Mizpah and Shen. He named it Ebenezer, saying, ‘Thus far the Lord has helped us.’” 1 Samuel 7:12 
 
Scripture records many times when God’s people were encouraged to remember the Lord’s special blessing in their lives. Sometimes they erected stones to mark exceptional events of God’s love and faithfulness. Samuel memorialized Israel’s victory over the Philistines and called the stone, “Ebenezer” or “Thus far has the Lord helped us.” Every time someone would walk by the “Stone of Help” they would pause, reflect, and rejoice because the Lord’s great victory. 
 
As fundraisers we can be so focused on our current and future needs that we neglect to celebrate how God has blessed us in the past. We are laser-focused on reaching our annual operating fund by June 30th, then on July 1st we start all over on the next fiscal year. We push right through and forget to thank God for his help. We also forget to celebrate and thank our donors for how God used them to help us. 
 
Do you pause and celebrate your fundraising victories? Do you have a wall of remembrance for your last successful capital campaign? For the big victories, host a celebration banquet and give your donors an opportunity to rejoice with you. When you praise the Lord and thank your donors for helping you “thus far,” you are also communicating that you will need their help for the next battle. 
 
“Lord, I have heard of your fame; 
    I stand in awe of your deeds, Lord. 
Repeat them in our day, 
    in our time make them known” Habakkuk 3:2
 
God bless your week Friend, 
 Ron

Fundraising, Fundraising Verse of the Week

A Man Carrying A Jar Of Water

“So he sent two of his disciples, telling them, “Go into the city, and a man carrying a jar of water will meet you. Follow him. 14 Say to the owner of the house he enters, ‘The Teacher asks: Where is my guest room, where I may eat the Passover with my disciples?’” Mark 14:13-14

What are we to understand from this curious story from Holy Week? It feels like a scene from a spy thriller. “You will meet a man wearing a pink carnation. Follow him.” One possible explanation is that Jesus was protecting his disciples by keeping the location of the Last Supper a secret from the Jewish leaders and even Judas. The disciples obeyed Jesus’ instructions and found everything as he said.

There is a fundraising application to this story. Often when we look at our donor portfolios, we don’t see many people of wealth. One major gift officer complained, “I would like to find a few donors that have more than two nickels to rub together!” The nugget in this gospel account is that the first man the disciples met wasn’t the owner of the house, he was the man who lead them to the donor who provided for their needs.

You may not have many major donors on your list, but perhaps you know people who can introduce you to high impact donors. Always ask, “Who do you know that might be interested in our project?” One time I asked this question and the donor said, “Our very best friends shared with us last week that they recently made $300,000 in the stock market.” I discovered that this “new” prospect was already a donor to our ministry. I visited this couple and they eventually gave a $75,000 gift!

Follow every prompting of the Holy Spirit!

Ron

Fundraising, Fundraising Verse of the Week

Plant, Water, Grow

“I planted the seed, Apollos watered it, but God has been making it grow.” I Corinthians 3:6

Paul recognized that the church is not built upon the efforts of only one person, but the contributions from many and the blessing of God. Paul was the evangelist that shared the Gospel calling people to repentance. Apollos was a teacher who grounded new believers in the Word. God used them and many others to build his church.

Likewise, fundraising is a team effort. Your president sets the pace by casting vision and inviting your key major donors to partner with you. Your board members have incredible influence representing your ministry to your community and constituency. Your marketing team crafts your message and keeps your website looking sharp. Your staff manages the database, appeals, receipting and donor communications. And you have the joy of identifying, cultivating and soliciting major donors. Everyone plays a critical role in creating a culture of philanthropy.

When I served as Vice President for Advancement many times while visiting donors, a sweet little lady would show me an engraved bible that the former president had given her. Every time that happened, I said to myself, “Thanks Gordon.” He planted the seed that I had the privilege of harvesting. What seed can you plant or water today in your donors’ hearts that will yield fruit long after you’re gone?

God bless,
Ron

Fundraising, Fundraising Verse of the Week

Take A Risk

“Jonathan said to his young armor-bearer, ‘Come, let’s go over to the outpost of those uncircumcised men. Perhaps the Lord will act in our behalf. Nothing can hinder the Lord from saving, whether by many or by few.’” 1 Samuel 14:6

Jonathan was a man of action. He wasn’t interested in waiting for the Philistines to attack Israel. Instead, he looked for an opportunity to take the battle to them. He devised a plan to draw the Philistines into a fight and they took the bait. Jonathan believed that God could bring a great victory by his little act of faith. His initiative ignited a battle that caused so much confusion the enemy began fighting themselves. It was a panic sent by God.

Are you a risk-taker when it comes to engaging your donors or do you prefer having every word of your donor meetings highly scripted? Being well-prepared is a great quality, but there’s something to be said for stepping out in faith and trusting God for the results. Jonathan had a simple plan, “If they say, ‘Come up to us’ that will be our sign.” Jonathan had a general idea of what he wanted to accomplish, but he trusted God to guide each step.

Phil was unable to connect with a certain major donor after many unsuccessful attempts. Finally, he decided to text this person he had never met. On the morning he was scheduled to be in the area, the donor texted him back, “Mr. Jones… your text surprises me. I do not know you, but I know of your ministry. I can meet this morning at 9:00 a.m.”

Take the initiative. God can act on your behalf and give you great success.

God bless,
Ron

Fundraising, Fundraising Verse of the Week

Integrity

“Now this is our boast: Our conscience testifies that we have conducted ourselves in the world, and especially in our relations with you, with integrity and godly sincerity. We have done so, relying not on worldly wisdom but on God’s grace.” (2 Corinthians 1:12)

Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Paul was confident that in the eyes of the world and among fellow believers he had not done anything to tarnish his reputation. That doesn’t mean that everybody liked him or that his ministry was free from conflict. What it does mean is that Paul’s life and words matched. People knew that Paul meant what he said and lived what he believed.

Integrity is a bedrock principal of fundraising. Donors must have complete confidence that you are accomplishing what you advertise in your ministry and wisely using the funds you receive. Accurate donor reports are critical to continued donor engagement. Everything your ministry does either builds trust and credibility or erodes it – your communication, your ministry impact, the way you deal with controversies, and even the way you treat your staff.

Organizational credibility is essential, but your personal reputation is just as important. Paul used the phrases, “integrity, godly sincerity, and not relying on worldly wisdom, but God’s grace.” Do your donors see the fruit of the Spirit in your life every time you meet with them, or do they simply see a professional fundraiser? Charles R. Swindoll noted, “Only you can do the self-exam needed for integrity. No one else knows the truth.”

God bless,
Ron

1 2 27 28 29 30
Cart Overview