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Fundraising

Use Fundraising AI (Without Losing the Personal Touch)

Let’s talk about how to make AI your friend in ministry fundraising. Here’s some practical tips to help you connect with your donors while saving time.

First Things First: AI Is Your Writing Buddy

Think of AI as your enthusiastic assistant who’s read every fundraising book out there but needs your guidance on the heart and soul of your ministry. It’s great at making your writing shine, but you’re still the one leading with God’s vision.

Super Practical AI Prompts You Can Use Today

For Your Next Fundraising Letter

Try this prompt:

Write a warm fundraising letter for our Christian food bank ministry. Include:

  • A story about Sarah, a single mom we helped last month with groceries and prayer
  • Reference Matthew 25:35 naturally in the text
  • Mention that $50 feeds a family for a week
  • End with a clear but gentle ask

Tone: Compassionate and hopeful

Length: About 400 words

For Monthly Donor Thank Yous

Here’s a winning prompt:

Write a thank you email to our monthly donors who give $30/month to support our youth ministry. Include:

How their faithful giving helped us take 50 teens to summer camp

  • A quick story about one teen who got baptized
  • Make it feel personal but not overly emotional
  • Keep it short and sweet (150 words)
  • Write like you’re sending a grateful note to a friend

For Impact Updates

Try this approach:

  • Create a ministry impact update for our email newsletter. Include:
  • 3 bullet points of what we did this month (served 200 meals, held 4 Bible studies, helped 15 families with rent)
  • A short praise report about answered prayer
  • A specific prayer request for next month
  • Bible verse that fits naturally

Style: Casual and joyful

Quick Tips to Keep It Real

Do This

  • Feed AI specific details about your ministry’s personality
  • Give it real stories and numbers to work with
  • Let it help with the writing structure, but you add the heart
  • Use it to create different versions for different donor groups (first-timers vs. long-time supporters)

Skip This

  • Avoid using AI for one-on-one donor conversations
  • Don’t use language just because it sounds “spiritual”
  • Skip the corporate-speak (nobody wants to read about “optimizing donor engagement”)

Making AI Work Better for You

  1. Keep It Personal Instead of: “Write a fundraising letter” Try: “Write a fundraising letter like you’re telling a friend about our ministry’s biggest need right now”
  2. Add Your Flavor Give AI examples of words and phrases you actually use in your ministry. If you say “family” tell AI that!
  3. Real Stories Work Best Feed AI specific stories:

Quick Fixes When AI Gets Too Formal

If AI writes: “We humbly request your generous contribution to facilitate our ongoing ministry initiatives…”

Ask it to rewrite like this: “Write that again like you’re talking to a friend over coffee.”

Remember This!

  • AI is great at organizing your thoughts and making writing flow
  • BUT you know your ministry and your people best
  • When in doubt, make it sound more like a conversation and less formal.
  • Keep stories real and specific
  • Let your ministry’s personality shine through

The bottom line? AI is like having a super-helpful volunteer who’s great with words but needs your guidance on the heart of your ministry. Use it to save time on writing so you can spend more time actually ministering to people!


Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored three books: Ask for a Fish – Bold Faith-Based Fundraising, Simply Share – Bold, Grace-Based Giving, and Keep on Asking – Bold, Spirit-Led Fundraising. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for  Christian Leadership Alliance’s Outcomes magazine.

The image shows two hands outstretched, with block letters within them forming the word "give". Text reading "#GivingTuesday" appears to the right of the hands.
Fundraising, Donation Approach

A Simple Guide for a Productive Giving Tuesday – Part 2

Giving Tuesday is less than a month away but there is still time to pull together a compelling and productive campaign. Last time, in A Simple Guide to Productive Giving Tuesday – Part 1 we covered how to segment to your best target audience and provided tools to leverage your campaign. This time, we’ll lay out a simple communications plan by addressing campaign strategies, incentives, and a framework.

What will people be giving to and why does it matter now?
My old boss used to tell me, “Need is not a case; hope is not a strategy.” Your case for support must be more than just covering your organization’s financial needs. Your Giving Tuesday campaign should evoke two “I’s”: Immediacy (why donors need to give now), and Impact (what will result from my gift). If you can make a compelling, concise case for your general operating fund that covers both I’s, then feel free to do so.

Conversely, if your general fund is in good shape as you approach year end, you may want to raise money for special projects or capital assets like new computers for a school, new canoes for a camp, or winter coats for your rescue mission. These projects can provide prospective donors with an easy to understand, tangible outcome for the campaign.

A third option is to take an item from your general fund budget and “projectize” it by turning it into its own campaign. Your organization may already have a $10,000 technology budget but that doesn’t mean that you can’t raise funds for computers. Any funds raised for this campaign would be restricted to that budget line item but the net result to your general fund is the same.

How will you incentivize people to give?
One of the biggest negatives to Giving Tuesday is that thousands of nonprofits are simultaneously vying for donations at the same time. As a result, differentiation and incentives really matter. One of the most common ways to incentivize gifts is to offer a matching fund. While I don’t encourage you to send Giving Tuesday materials to your top donors who give in the last week of the year, donors in this group are keen to the idea of using their gift to incentivize others. Could you ask your board members to pledge a matching gift fund? Is there a champion donor that would love to see you maximize their gift in this way? Creating a matching fund can be as simple as asking some key donors to make their commitments early. If that isn’t an option, you could offer a promo mug or t-shirt for any donor that gives a certain amount or more (ala NPR or PBS). Such promotions can be a great way to on-ramp new donors.

Where should they give?
Does your donation software allow you to make a one-off campaign page (all the good ones do)? If you opt for your ministry’s main donation page, be sure to add something to make the website visit feel a bit more special like adding a banner, making the case for support relevant to the campaign, or highlighting the incentives. Follow through on your campaign importance and immediacy by making a landing page worth giving to.

Communication Calendar
Because Giving Tuesday falls only days after Thanksgiving, Black Friday, etc., your donors will have the holidays on their minds. As a result, communications need to be direct, frequent, and only start when the donors have the capacity to receive them. 

Purpose. First, remember that the purpose of your social media campaign is to bring awareness and anticipation for Giving Tuesday. Launch “Countdown to Giving Tuesday.” Starting on Friday, you can post mission-centric stories that convey the impact of your work while “counting down” to Giving Tuesday. Maybe you could have 4 ways that gifts impact your mission or the people you serve? Studies have shown that adding numerals to your subject lines/posts increase engagement (did the “4” above stand out to you?). However, if you need content for a post, you could mention the upcoming match or promo item associated with the campaign.

Emails. Your Giving Tuesday campaign can be done in as little as three emails (four if you include Thanksgiving). Sunday afternoon is a great time to reveal the campaign to your donors who might not be as engaged on social media. Use this time to tell them what Giving Tuesday is, how they can get involved, and why their giving matters. Perhaps counter-intuitively, include a “Give for Giving Tuesday Button” at the bottom of this email in case donors would like to give on Sunday as you hate to have willing donors needlessly wait till Tuesday to give to your campaign.  

Communications Framework. While the content for this table could easily become an entirely new article, this simple framework and suggested subject lines provide a good starting point for your campaign:

Remember, the goal is to have a simple, yet productive Giving Tuesday campaign. Taking care of the basics (communications, incentives, and updates to your website) and following this framework will maximize your efforts.

If this article inspires you to launch a Giving Tuesday campaign this year, reach out to us and let us know how you did. What were your expectations vs. results? What did you learn from the experience? The Timothy Group is always excited to learn and share best practices, so we’d love to hear about your experience.


About the Author: Jonathan Helder, CFRE, ECRF, Consultant

With over a decade of proven fundraising experience and a love for data, Jonathan is blessed to serve nonprofits and help bolster their impact on the community. Jon enjoys helping ministries implement data-based strategies and tools to improve fundraising and organizational effectiveness. Jonathan has written articles as well as presented to local and national organizations including the Association of Fundraising Professionals (West Michigan)Do More GoodNonprofit Hub and the Lakeshore Nonprofit Alliance.

The image shows two hands outstretched, with block letters within them forming the word "give". Text reading "#GivingTuesday" appears to the right of the hands.
Fundraising, Donation Approach

A Simple Guide for a Productive Giving Tuesday – Part 1

It’s that time of year again. Fundraising events are in full swing, year-end appeals are being drafted, and nonprofit professionals everywhere are working tirelessly to boost their year-end fundraising. In the midst of this chaos, a well-intentioned colleague or board member is usually bound to ask “So, what are your plans for Giving Tuesday?” No matter how you feel about Giving Tuesday, there is no question that its popularity is growing and simply ignoring it is likely to the detriment of your organization. However, engaging in a Giving Tuesday campaign doesn’t have to complicated, expensive, or disproportionately time consuming. In this article, we’ll discuss how to target the ideal audience and choose the best tools to leverage for your campaign. Next time, we’ll lay out a simple communications plan and ways your organization can incentivize donors to give.

The Audience

As my Marketing 101 professor always said, “it’s all about the who.” As with any fundraising/marketing communication, you must identify “who” you are targeting. When you understand “who,” you can customize and cater your communications content and mode to reach them. A great article about this topic is Donor Insights You Need to Know for Giving Tuesday. In short, the research shows that your Giving Tuesday donors are not your average year-end giver. The best strategy is to remove your top year-end donors from your Giving Tuesday campaign communications. You don’t want to encourage them to give a smaller amount than they would have given otherwise (aka “tipping”) or, at the very least, you don’t want to needlessly send them another solicitation.  Likewise, your Giving Tuesday crowd likely won’t respond as well to a highly personalized year end mailer if they have never given to you via check. It is more effective to treat each group as their own segment.

Here are some helpful suggestions on whom to include/exclude from your Giving Tuesday segment:

Include

  • Individuals who are active on your organization’s social media and email marketing platforms
  • Their average gift is $100 or less
  • Given to past online campaigns
  • Given via credit card or EFT

Exclude ***

  • History of giving in the last week of the calendar year
  • Individuals who have never given online (only check or cash) and whose average gift is $250+
  • Individuals who have given for the first time in the last month
  • Individuals who have given a gift of $250 or more in the last 2 months

The Tools

Now that you have your audience, the next step is to use your best internal tools to reach that group. In general, your tools or “mode of communication” tends to produce a parallel response. For example, paper mailers will produce paper responses (i.e., checks/cash in the mail). Digital tools, like social media and email marketing, tend to produce likes, shares, and hopefully, an online donation. Since Giving Tuesday is primarily celebrated digitally, your focus should be to raise online donations through digital tools:

Email Marketing (Mailchimp, Hubspot, Constant Contact, etc.)

Outside of direct mail, most organizations use some form of mass email communications to reach their community. Aside from being significantly cheaper, email marketing tools enable nonprofits to see the level of engagement from each contact which in turn allows nonprofits to focus content to the recipient. In fact, individuals who are the most engaged with your organizations email campaigns are likely your best prospects, your most committed donors, and your best audience for Giving Tuesday. Importantly, it has been shown that email marketing far out paces social media with regards to conversion rates (the number of donations that result per ask) and return on investment (dollar raised per dollar spent). In an ideal world, your Donor CRM would integrate with your email marketing software so that you could easily identify and pull out the “excluded” people above. If your CRM doesn’t, I would highly suggest running a list of your top YE donors from your CRM and simply tagging those individuals in your email marketing software. That will allow you to pull those profiles out of the campaign emails.

Social Media (Facebook, Instagram, TikTok, Snackbuzz, etc.)

There are so many platforms these days that it can be hard to keep up. Case in point, when you read “Snackbuzz” above, did it spark a bit of terror in you? Don’t worry, I made that one up. ? Regardless, the constant steam of applications like LinkedIn, TikTok, Twitter, Snapchat, WhatsApp, etc. can cause many nonprofit professionals to throw their hands in the air in frustration. Although understandable, based on the number of millennials and older that use it (who also have greatest giving capacity) Facebook is currently the best social media site for your organization to invest its resources. If for some reason your mission lends well to visual imagery (schools, international organizations, animal shelters, etc.), Instagram can also be a worthwhile site for increasing engagement and awareness of the organization. While your Giving Tuesday campaign should include social media, social media is more important for promoting the campaign. Email Marketing will have a greater conversion rate.

Direct Mail?

While some organizations use direct mail as part of their Giving Tuesday campaign, I’m not convinced that the investment in time and resources for a specific Giving Tuesday mailing is worthwhile. You would be further ahead to use those resources for your year-end appeal that will reach everyone we “excluded” above. If you need some content for your fall newsletter, it would be fine to feature a “save the date” style announcement. However, it’s not too effective to seek a digital response from a paper-based communication.

Join us for our next article where we’ll share a quick and actionable Giving Tuesday campaign communications plan.

*** While you may not exclude these types of donors from your Giving Tuesday communications, one of these donors could provide a helpful boost to your campaign. More on that next time… 🙂


About the Author: Jonathan Helder, CFRE, ECRF, Consultant

With over a decade of proven fundraising experience and a love for data, Jonathan is blessed to serve nonprofits and help bolster their impact on the community. Jon enjoys helping ministries implement data-based strategies and tools to improve fundraising and organizational effectiveness. Jonathan has written articles as well as presented to local and national organizations including the Association of Fundraising Professionals (West Michigan)Do More GoodNonprofit Hub and the Lakeshore Nonprofit Alliance.

Capital Campaigns, Client Impact, Donor Relations, Fundraising, Major Donors, Team Building

Lighting the Fire Within

All non-profit leaders by nature of their responsibilities are bivocational fundraisers. Contrary to public opinion, fundraising is a noble profession because it brings meaning to money, and you are participating with God’s mission in the world. When raising funds for a Christian ministry or organization, we are engaged in a Holy partnership.

For we are co-workers in God’s service; you are God’s field, God’s building.
1 Corinthians 3:9

You [God] led your people like a flock by the hand of Moses and Aaron.
Psalm 77:20

For many, fundraising is outside their comfort zone, and they are filled with fear of the thought of asking for money. Yet every leader knows money increases your impact and is required for projects to be effective. Most non-profits begin with a dream to make a significant difference addressing a perceived need. In order for the dream to become a reality, resources are required.

One of the ways to overcome the FUD—fear, uncertainty, and doubt—is to engage a mentor who will serve as a mirror to your activities providing guidance to increase your fundraising capacity. The mentor’s role is to light the fire within.

Mentoring is a relationship that increases the growth and progress personally and professionally for the person being mentored. The mentor serves as a mirror and guide for the mentored, asking questions and providing feedback to increase understanding of their reality and preferred future.  Guided conversations, assignments, and action steps are recommended by the mentor. The mentor is responsible to equip and inspire but the responsibility for growth and progress lies with the mentored.

Mentoring is unique from coaching and consulting in that the focus is not on a predetermined outcome or promote a prescriptive model. Mentoring provides holistic personal and professional improvement that leads to desired outcomes. Mentoring is not therapy or counseling, although it often brings wholeness to the mentored.

Throughout my life, in each of the roles I assumed, there were mentors that influenced me in my leadership service. During seminary days, Professor Henry Schmidt met with three of us each Friday morning at 6:00 a.m. We drank bad coffee, ate bad donuts, and discussed a chapter of “The Measure of a Man” by Gene Getz. It was a formative time of my life.

While serving as a pastor and church planter, I sought out people willing to come alongside and provide guidance, encouragement, and direction. When I shifted from pastoral ministry to serving in Christian higher education, Dr. Rich Kriegbaum was on call 24/7 to help me navigate a role totally new to me. And as a rookie college president realizing a major part of the role required me to be a fundraiser, Pat McLaughlin came to the rescue. In each case, they lit fires within me to rise to the challenge. Now in this season of my life, I am finding great joy mentoring others.

I have discovered there are five leadership activities that create a meaningful mentoring relationship.

Listen. It all starts with listening. Listening to their story, their accomplishments and their challenges. Listening for their mindset and experiences that shaped their lives. Asking questions that clarify who they are and are becoming. What do they want to preserve? What do they want to avoid? What do they want to achieve? Listen for what is causing the resistance to fundraise.

See. Observing the habits, attitudes, and relationships provides insights that strengthen the feedback and assists in the assessment of the person, their environment and culture. What in the environment will either motivate or needs to be overcome to increase their fundraising capacity?

Learn. The process of listening and observing now gives way to identifying the hurdles that will need to be overcome. Defining their realities, clarifying their preferred future, and identifying the wet blankets that are extinguishing the flame within them. What resources will need to be brought to the table. What assignments will enable the mentored to increase their capacity? “One should begin with the end in mind. What actions will be needed to see their preferred future become a reality?” What tipping point attitude needs to be addressed?

Do. Taking action is where the rubber meets the road. All the listening, observing, and processing finds its expression in actions. Clear and precise assignments move the person along the road of increased capacity. Experiencing some success in fundraising can become motivating. What activities will move the person towards continuous effective fundraising?

Love. Mentoring is a relationship. The goal of a mentor is to light a fire in the person being mentored. It is not the carrot or the stick but the fire within that the mentor desires to light. And only love can make that happen.

If you want to light the fundraising fire within, consider engaging a mentor who will come alongside to equip and inspire you to increase your fundraising capacity.

About the Author: Jules Glanzer served as a pastor and church planter for 25 years, a seminary dean at George Fox University, and the college president at Tabor College. While at Tabor, God used his efforts to raise more than $53 million with no gift over $2 million. Jules serves as an adjunct professor, mentor, senior consultant with the Timothy Group, and recently authored Money. Money. Money. Actions for Effective Fundraising.

Capital Campaigns, Client Impact, Fundraising, Major Donors

CRM

Thanks for joining me at my recent “Shopping for Donor Databases/CRMs” presentation!

Here are the slides from my Presentation: Choosing a CRM

Along with The Timothy Group, I am here to serve nonprofits like yours! Would you like to schedule a 30-min, no obligation meeting to talk about your ministry and your CRM Needs? Simply fill out the form below and I, or another Timothy Group team member, will reach out to you soon. Thanks!

About the Author: Jonathan Helder, CFRE, ECRF, Consultant

With over a decade of proven fundraising experience and a love for data, Jonathan is blessed to serve nonprofits and help bolster their impact on the community. Jon enjoys helping ministries implement data-based strategies and tools to improve fundraising and organizational effectiveness. Jonathan has written articles as well as presented to local and national organizations including the Association of Fundraising Professionals (West Michigan)Do More GoodNonprofit Hub and the Lakeshore Nonprofit Alliance.

 

 

Donor Relations, Capital Campaigns, Client Impact, Fundraising, Major Donors, Team Building

6 Questions to Ask Your Board When Considering a Capital Campaign

The decision to enter a capital campaign rests with the board, but often there is a lack of full support from the board. For a variety of reasons, boards often are hesitant to approve a capital campaign. Board culture, previous failed campaigns, personal cost, fear of failure, stakeholder concern, economic conditions, or reservations about current leadership are some of the possible reasons for not enthusiastically supporting the decision to launch a capital campaign.

Here are six questions to move your board toward full engagement.

  1. What is your understanding of the campaign? Probe each board member’s evolving understanding of the campaign—and the business case behind it. Check in on both their strategic (big picture) and tactical (step-by-step) understanding. This is not a time to defend or even share more details about the campaign. Rather it is a time to gather information about what they are thinking.
  2. What concerns do you have? Don’t ask board members if they have concerns—concerns are a given, so get them out in the open and discuss them. Help the board identify their deep-seated concerns and reservations. Another way of asking this is what do they want to avoid moving forward?
  3. How do you see your role? Don’t assume boards knows their role in a campaign. Verify and clarify their role. Many will be hesitant because it is implied that they will have to open their checkbooks more than they already are. Let your board members verbalize what their role is in the campaign. Equip them in understanding the importance of their engagement.
  4. What do you need? This question validates and diffuses any frustrations or fears a board member might be feeling with the campaign or its impact on stakeholders. Another way of asking this is What do they want to preserve moving forward?
  5. How would you describe your commitment to the campaign? Giving your board members a chance to be honest about their commitment allows you to better understand their motivations and increase their support. Knowing from the beginning which board members will fully support the campaign will be helpful during the campaign.
  6. What do you want to achieve? Begin with the end in mind and help the board think about the preferred future and the outcomes of the campaign. Help them understand the value of the campaign to the institution. This is an opportunity to inspire the board to engagement by envisioning the missional benefits.

When launching a campaign, full support of the board can make the difference between a successful campaign and a struggling campaign.

Adapted from “5 Questions to Get Your Project Team on the Same Page,” by Timothy R. Clark

About the Author: Jules Glanzer served as a pastor and church planter for 25 years, a seminary dean at George Fox University, and the college president at Tabor College. While at Tabor, God used his efforts to raise more than $53 million with no gift over $2 million. Jules serves as an adjunct professor, mentor, senior consultant with the Timothy Group, and recently authored Money. Money. Money. Actions for Effective Fundraising.

Development, Donor Relations, Fundraising

Successful Communications Start with Balance

Successful Communications Start with Balance
We’ve all heard these horror stories or experienced them ourselves. Nonprofits sending relentless email solicitations. Memorial gifts given online transition to an onslaught of mailers. The only mail you receive from your favorite nonprofit is solicitations. Obviously, none of us want to be that nonprofit. While there is certainly a case for nonprofits to make explicit appeals, with major nonprofits leveraging AI and algorithms to reach new donors, slapping together communications or just winging it won’t cut it anymore. To compete, your communications need to be targeted, compelling, and frequent. While it may seem overwhelming, ultimately, effective communications all come down to balance.

Balance by Audience
As my Marketing 101 professor once taught me “It’s all about the who.” Or put another way, it’s all about the audience. Regrettably, nonprofits struggling with communications almost always lean on one audience segment: All contacts. However, do you really want to solicit your major year-end giver for a $50 Giving Tuesday gift? Likely not.

Certainly, balancing multiple audiences can feel daunting, but it doesn’t have to be. Perhaps you can break your contacts into 2 or 3 audiences (i.e., general audience, online/credit card givers, and major donors). Create a tag or group in your CRM so when you run mailing lists, these segments are easy to identify. Likewise, integrate your donor database with your email marketing software (i.e., Mailchimp) to keep these segments across your communications platforms. Lastly, when creating your communications calendar, look at the communication diet from each audience’s perspective. Is each segment getting a balanced dose of A/I/S from various methods (more on those below)?

Balance by Type: Appreciation, Inspiration/Information, Solicitation
We all know over soliciting is a great way to burn out a donor. But we all need to make the ask at some point. So, how much is too much? How do you strike the balance? Simple, by having a solid balance of AIS: Appreciation, Inspiration/Information, Solicitation. Some people have even referred to this as the giving cycle (inspire, ask, appreciate, repeat).

Solicitations should be clear, infrequent, and follow a long line of other interactions. One of my first fundraising mentors instructed me to “never make half asks.” So, what might that look like? Do you put a small envelope in every mailing? A donate button at the bottom of every email? Are all of your in-person events fundraisers? If so, your audience may feel less like a ministry partner and more like an ATM.

Case in point, instead of half-asking with every email, try to make your recurring emails more informational/inspirational filled with donor-centric appreciative language. Then, once a quarter, send an email with a direct appeal tying back to the messages you have been sharing over the last quarter. Not only will your open rates increase for all emails (after all, they aren’t all solicitations anymore), your appeals should have a much higher response rate as a result.

Balance by Method
Donors are busy, and so are you. Case in point: do you have any unopened emails from your favorite nonprofit? Obviously, this doesn’t make you or your donor a bad person. However, it does mean quarterly emails, once a month social posts, and two annual solicitation mailers will not be enough. Nonprofits have never had more ways to communicate with their donors, yet many nonprofits lean their communications towards what they like to see and what is easiest for them to produce.

Important note: You are not the audience, and your communications shouldn’t be planned around your, or your board members’, communications preferences. As such, it doesn’t matter if you “don’t like mail,” or your board member “doesn’t like weekly emails.” Please try to take yourself out of the picture entirely and do what you can to use multiple avenues to share your ministries stories and impact.

If you don’t know where to start, check out the sample calendar below. While digital communication certainly has its cost and convenience advantages, mail needs to play a major role in any nonprofit’s communications. Need proof? Run a list of your top 20 donors and see how much engagement they have with your emails. While most will have some engagement level, there is a good chance a healthy number of them don’t open any of your emails. The same could be said of social media efforts. So, if you only mail solicitations, your “mail-only donors” are going to think your organization does one thing: ask for money.

Although there is a seemingly un-ending list of communications platforms out there, I believe most nonprofits can effectively communicate with their audiences through email, direct mail, Facebook, and Instagram. And there are certainly cases for using LinkedIn,

Strike the Right Balance
To assist you with improving your communications (by balancing your Audiences, AIS, and Methods) we’ve provided this example calendar below. Effective communications don’t have to be complicated. If you find the right balance, you’ll improve engagement and, most importantly, how much you raise.

About the Author: Jonathan Helder, CFRE, ECRF, Consultant

With over a decade of proven fundraising experience and a love for data, Jonathan is blessed to serve nonprofits and help bolster their impact on the community. Jon enjoys helping ministries implement data-based strategies and tools to improve fundraising and organizational effectiveness. Jonathan has written articles as well as presented to local and national organizations including the Association of Fundraising Professionals (West Michigan)Do More GoodNonprofit Hub and the Lakeshore Nonprofit Alliance.

 

 

Client Impact, Donor Relations, Fundraising, Major Donors

Asking and Receiving

“Pray boldly” is the lesson Jesus emphasized to his disciples through the friend at midnight parable. This teaching also reveals six fundraising truths. Consider this verse from a fundraising perspective, “He may not get up and give you the bread, just because you are his friend. But he will get up and give you as much as you need, simply because you are not ashamed to keep on asking” Luke 11:8 (CEV).

Watch Ron for this webinar to learn how to keep on asking!

https://youtu.be/-lzFndyJgx8

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