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An image featuring a barren, cracked desert landscape under a clear blue sky. The text on the image reads, "Beware of the boasting donor" in large, bold lettering, with "Proverbs 25:14" written below in smaller text. The design conveys a cautionary and reflective
Fundraising Verse of the Week

Beware of the Boasting Donor

by Ron Haas
January 22, 2025

“Like clouds and wind without rain is one who boasts of gifts never given” (Proverbs 25:14).

Occasionally, you meet a major donor who checks all your qualifying boxes. They have a link to your organization. They are interested in your projects and they seem to have the ability and willingness to give. They even talk about how much they love your ministry—yet they never give. Solomon illustrates this person as “a cloud without rain.” This prospect gives you hope for a refreshing gift but never delivers. Texans describe this person as, “All hat but no cattle.” This potential donor is full of big talk but lacks action. Unfortunately, he or she is a pretender.

How can you identify and avoid this non-giver? Following Solomon’s warning about boastful behavior, James describes four distinct ways pride manifests itself in people’s speech (James 4:13-16).

Success
“Now listen, you who say, ‘Today or tomorrow we will go to this or that city, spend a year there, carry on business and make money’” (James 4:13). Boasters have big ideas and big plans. They think they control their calendars, travels, businesses, and profits but they fail to realize that they don’t control anything. The Lord blesses a person with “the ability to produce wealth” (Deut. 8:18).

Strength
Arrogant people think they will live forever. “Why, you do not even know what will happen tomorrow. What is your life? You are a mist that appears for a little while and then vanishes” (James 4:14). The rich farmer decided to build bigger barns to store his surplus grain. Giving some of his bounty to others didn’t even cross his mind. Little did he realize that his life would be demanded from him that night (Luke 12:17-20). “Then who will get what you have prepared for yourself?” (Luke 12:20).

Self
“Instead, you ought to say, “If it is the Lord’s will, we will live and do this or that” (James 4:15). People who are filled with pride don’t have room in their vocabulary for God or his will. They are too focused on their plans and never ask the Lord what he would have them do. Jesus himself said, “It is more blessed to give than to receive” (Acts 20:35).

Schemes
“As it is, you boast in your arrogant schemes. All such boasting is evil” (James 4:16). Jim was a very successful entrepreneur who talked of giving “big.” He was always chasing the next deal and needed all his cash to make it happen. He made several promises to give even more when the next deal closed but he never gave. Paul taught, “For if the willingness is there, the gift is acceptable according to what one has, not according to what one does not have” (2 Cor. 8:12).

Think About This: James makes a sobering conclusion, “If anyone, then, knows the good they ought to do and doesn’t do it, it is sin for them” (James 4:17). The person who boasts of a gift never given is sinning.

Response: Lord, please give me insight to hear if my donor’s heart is focused on your will or their own. Give me wisdom to challenge this type of donor in truth and love about their gift commitment.

An image featuring a majestic eagle in flight against a vibrant sunrise or sunset sky, symbolizing strength and guidance. The text overlay reads "TRAINING YOUR TEAM TO ASK" in bold, elegant font, with "Deuteronomy 32:11" below it, emphasizing the theme of leadership and nurturing development.
Fundraising Verse of the Week

Training Your Team to Ask

by Ron Haas
January 15, 2025

“Like an eagle that stirs up its nest
and hovers over its young,
that spreads its wings to catch them
and carries them aloft” (Deuteronomy 32:11).

Mother eagles have a fascinating method for teaching their offspring to fly. Around 8-11 weeks after the eaglets hatch, she tears up their cozy nest to force her juveniles out of bed. She then flutters over them to show them what to do. The young eagles venture out to the ends of the branches and begin flapping their wings. Finally, they take a leap of faith but when their unsteady wings cause them to fall, their attentive mother will dart underneath at the last moment to save them from a crash landing. Before they can catch their breath, she flies them higher for a second attempt. Eventually, the fledgling gets the hang of it and will spend the next 35 years soaring through life. Her example teaches us four lessons about training new fundraisers.

Stirs up its nest
Some fundraisers spend a lot of time in their cozy offices. Certainly, there are lots of things to do in your office. You have reports to run, brochures to design, donors to research, and important meetings to attend but major donor fundraising happens face to face with your ministry partners. If you are the leader, stir up your team and kick them out of the nest.

Hovers over its young
The mother eagle demonstrates to her young how to fly. The wise executive leads by example. Don’t be like the Pharisees, who “load people down with burdens they can hardly carry, and you yourselves will not lift one finger to help them” (Luke 11:46). As the president or executive director of your ministry, you should be a player-coach when it comes to raising money.

Spreads its wings to catch them
Making your first ask can be traumatic for a rookie asker. Don’t send your inexperienced fundraiser to a major donor meeting by themselves. Jesus sent out his disciples in pairs. One could talk while the other one prayed. As the experienced fundraiser, you can swoop in and save the conversation by answering a difficult question, explaining your ministry’s position on a key issue, or making the ask crystal clear.

Carries them aloft
Not every major donor meeting ends with a “yes;” sometimes you fall flat on your face. Fundraising is a journey, not a destination. Martin Luther King Jr. said, “if you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.” Don’t allow your team to give up. Give them another opportunity to ask and eventually, they will succeed.

Think About This: What if you’re the experienced fundraiser and your boss is not? Learn how to lead up. Show them by your example how to ask. Set them up for success by inviting them on donor calls and giving them an easy first ask. Build their confidence and pray that God will give them a love for the ministry of fundraising.

Response: Father, give me wisdom to teach others what you’ve taught me about asking. Please give our team new strength to soar high “on wings like eagles” (Isa. 40:31).

Fundraising Verse of the Week

Complicated Major Donor Relationships

by Ron Haas
January 9, 2025

“And may God Almighty grant you mercy before the man so that he will let your other brother and Benjamin come back with you. As for me, if I am bereaved, I am bereaved” (Genesis 43:14).

Navigating major donor relationships can be tricky. We worry about what to do and what not to do, what to say and what not to say. Joseph’s brothers’ first visit with the governor did not go well. He questioned them, accused them of spying, and threw them in jail. Eventually, he sold them grain and allowed them to return home but with two caveats: (a) one of them had to stay; and (b) they had to bring their youngest brother when they returned. They sulked home with their tails between their legs and told their father the bad news. The famine continued but when they reached the desperation point, Israel sent his sons back to Egypt to buy more grain. Their second visit teaches us four lessons about repairing major donor relationships.

Questions
Israel had lots of questions about their first visit, “Why did you tell the man that you had another brother?” (Gen. 43:7). They didn’t mean to reveal sensitive information, they were just answering questions. After your major donor visit, it’s easy to second guess yourself about what you said wrong or shouldn’t have said at all. It’s important to critique yourself but remember the Spirit is in control of your conversation and will guide your words (see Matt. 10:19-20).

Answers
Major donors ask tough questions about your theology, mission, vision, strategic plans, budget, and financial projections. Judah knew they must be ready with answers before they approached the governor. “You will not see my face again unless your brother is with you” (Gen. 43:5). If your donor asked you a question that you couldn’t answer the first time, do your homework, and bring the right answers.

Assumptions
The brothers thought they were in trouble when they were escorted to Joseph’s house. They jumped to conclusions about the silver left in their sacks on the previous visit, “He wants to attack us and overpower us and seize us as slaves and take our donkeys” (Gen 43:18). Meeting with major donors can be intimidating but don’t assume that you know what your donor is thinking. Listen and let them speak for themselves.

Relationships
Major donor relationships are built upon trust. The brothers demonstrated their good faith intentions by taking gifts, apologizing for the silver in the sack incident, and showing genuine humility. Joseph responded by showing concern for their father, instructing his servant to reassure them about the silver issue, and hosting them for an extravagant dinner. These relationship building moments broke the tension and paved the way for reconciliation. When you have history with a donor, restoration takes time and actions. “Through love and faithfulness sin is atoned for” (Prov. 16:6).

Think About This: Israel was afraid of a bad outcome, so he delayed sending his sons to Egypt. In retrospect, he had more to gain than to lose. Are you procrastinating a stressful major donor conversation? Reach out today. You also have more to gain than to lose.

Response: Father, please give me wisdom to repair my broken major donor relationships.

Young girl with long blonde hair wearing a striped yellow and black shirt shrugs her shoulders with a confused expression. The text reads, “Joshua 3:3-4” and “That Feeling of Vujà De” on a solid blue background.
Fundraising Verse of the Week

That Feeling of Vujà De

by Ron Haas
December 18, 2024

“When you see the ark of the covenant of the Lord your God, and the Levitical priests carrying it, you are to move out from your positions and follow it. Then you will know which way to go, since you have never been this way before.” (Joshua 3:3-4)

Déjà vu is a French term for the intuitive feeling you have when you see or experience something familiar—like you’ve already seen or experienced it before. Organizational guru, Karl Weick describes Vujà De as the opposite feeling, “I’ve never been here before, I have no idea where I am, and I have no idea who can help me.” Feeling like you don’t know what you’re doing is one of the most frustrating feelings in the world. Joshua must have felt this as he prepared to enter the Promised Land. His mentor, Moses, was gone and the Lord chose him to lead Israel into the Promised Land. Perhaps God is calling you to a new ministry or to lead your current ministry into uncharted territory. Learn these three lessons from Joshua.

I’ve Never Been Here Before
You may be a rookie with no prior experience to draw on for your new assignment, or you may be a veteran with years of battle scars. Either way you must view your opportunity with fresh eyes. Some people boast of their fundraising experiences saying, “I have twenty years in development.” While this may be true, consider your new opportunity a chance to walk by faith, not to replay the greatest hits of the past. Determine to learn and grow personally and professionally through each new challenge.

I Have No Idea Where I Am
In the dark ages before GPS, we used to print off donor trip itineraries. These pre-phone maps would show your destination, but not where you were. Now, the little blue dot pinpoints your location. The same is true when it comes to your fundraising strategies. We know what the final goal is, but we are not sure where we are or what next steps to take. Consider conducting a development audit to assess your strengths, weaknesses, opportunities, and challenges to get an accurate understanding of where you are currently.

I Have No Idea Who Can Help Me
Joshua didn’t have Karl Weick’s problem of not knowing who could help. The Lord had promised to help him, “No one will be able to stand against you all the days of your life. As I was with Moses, so I will be with you; I will never leave you nor forsake you” (Josh. 1:5). The Lord also promises to be with you as you start your new ministry. Solomon taught, “Plans are established by seeking advice; so if you wage war, obtain guidance” (Prov. 20:18). As you begin your new assignment, seek the counsel of a trusted friend, another ministry colleague, or a fundraising professional. You’ll be glad you did.

Think About This: Are you trusting in my fundraising experience to bring you success, or are you trusting in God? Who will receive glory if you succeed?

Response: Father, I’m facing something I’ve never faced before. I praise you for being in complete control. Please help me trust you and not my own understanding.

A shiny golden egg rests in a nest made of straw and twigs, symbolizing transformation and value. The text reads "Spinning Straw Into Gold" with "Gold" highlighted in glowing letters, and "1 Corinthians 3:12-13" displayed below, emphasizing a biblical theme of creating lasting value.
Fundraising Verse of the Week

Spinning Straw into Gold

by Ron Haas
December 18, 2024

“Anyone who builds on that foundation may use a variety of materials—gold, silver, jewels, wood, hay, or straw. But on the judgment day, fire will reveal what kind of work each builder has done. The fire will show if a person’s work has any value.” (1 Corinthians 3:12-13 NLT)

One day each believer will stand before the Lord to give an account of what they accomplished in this life for him. Jeremiah reminds us God’s examination will be thorough, “I the Lord search the heart and examine the mind, to reward each person according to their conduct, according to what their deeds deserve” (Jer. 17:10). This reminder of final accountability should motivate each of us to “make the most of every opportunity” (Eph. 5:16).
Fundraisers make choices every day how to invest their time. Some busy themselves with wood, hay, and straw activities, others focus on gold, silver, and jewels. How can you know the difference?

Wood, Hay, & Straw
The list of fundraising activities is endless: 5k fun runs, galas, golf outings, concerts, auctions, etc. While these events can be fun and create great public awareness, they may not be the highest and best use of your staff and volunteer time. Events can reach many donors at one time but have at least three limitations: (1) an ask from the podium is much less personal, (2) the donor doesn’t have an opportunity to ask questions, and (3) your donor can simply ignore the response envelope.

Gold, Silver & Jewels
The gold standard for fundraising is face to face solicitation. Why do so few ministry leaders ask? Donor solicitation is friends talking with friends about how your ministry is making an eternal impact. Personal asking has at least three advantages over all other fundraising methods: (1) you can tailor the ask to the donor’s giving interest, (2) you can challenge the donor with a stretch ask amount, and (3) you can follow up with your donor about their gift decision.

Fire
Some don’t ask for fear their donor will be offended and stop giving. Asking tests a donor’s priorities. Will they give to the Lord’s work or spend it on themselves? Will they focus on temporary things or eternal? God may use the refining fire of asking to purge the dross and reveal your donor’s true heart. “He will purify the Levites and refine them like gold and silver. Then the Lord will have men who will bring offerings in righteousness” (Mal. 3:3). Ultimately, asking benefits your donor.

Value
Face to face asking has the highest return on investment of your fundraising time. Take an inventory of your development calendar. Any activity not directly helping you prepare for a personal donor meeting, schedule a personal donor meeting, actually have a personal donor meeting, or follow up to your donor meeting is a wood, hay, and straw activity.

Think About This: It’s great when your boss gives you an Attaboy! for going above and beyond. How much more rewarding to hear, “Well done, good and faithful servant!” (Matt. 25:21).

Response: Father, please help me make personal donor visits a high priority of my week. Help me say no to good things, so I can focus on the best things.

*|FNAME|*, Have a Spirit-led Fundraising Week!

An image of a long, empty road stretching into the horizon with a sunset in the background. The sky is orange and yellow with scattered clouds. On the left side, vertical white text reads "Galatians 6:9." On the right, bold white text says "Don't STOP Asking," with the word "STOP" highlighted in red.
Fundraising Verse of the Week

Don’t Stop Asking

by Ron Haas
December 18, 2024

“Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.” (Galatians 6:9)

Fundraising is good work but hard work—travel, planning events, creating marketing materials, scheduling newsletters and appeals, writing proposals, submitting grant applications, managing staff and volunteers, preparing reports and presentations, and on top of all —the constant concern about making your fundraising goals looms over your head like the sword of Damocles. Are you tired yet? This verse can encourage you at the end of a long day, month, or year. Take heart in the promise all your work will pay off if you just keep doing good. Now read this verse from your donors’ perspective.

Weary
Giving is also good work but hard work. Your ministry partners have many giving choices and are burdened with the responsibility of making good stewardship decisions. They are also troubled by the cares of life: health struggles, financial challenges, church problems, and kids or grandkids drifting from the faith. How can you encourage them? Consider Isaiah 50:4, “The Sovereign Lord has given me a well-instructed tongue to know the word that sustains the weary.” You can lift your donors when they are discouraged. “Anxiety weighs down the heart, but a kind word cheers it up” (Prov. 12:25).

Proper Time
Giving is almost always a timing issue. Your donor might love your ministry and your project but can’t give right now. Most donors aren’t motivated by your calendar; they have financial pressures and priorities of their own. You are eager to reap a harvest, but your donors are also eager to reap a harvest. Some may be waiting on a literal harvest of crops, a quarterly interest payment, or the sale of a property. Be bold and ask but be patient and wait for the proper timing.

Reap a Harvest
Your ministry has a monthly budget to meet which requires a certain amount of donor calls to achieve your goals. If you don’t have inputs (number of asks), you won’t achieve outcomes (number of gifts). Focus on sowing seed and the harvest will follow. Learn to see giving through your donor’s eyes. What will their gift accomplish for eternity? Pray your donors’ generosity will reap a harvest of righteousness for your ministry and for them (see 2 Cor. 9:10).

Don’t Give Up
Galatians 6:9 is a spiritual pep talk to keep us going when things get tough. Isaiah said it like this:

God strengthens the weary
    and gives vitality to those worn down by age and care.
Young people will get tired;
    strapping young men will stumble and fall.
 But those who trust in the Eternal One will regain their strength.
    They will soar on wings as eagles.
They will run—never winded, never weary.
    They will walk—never tired, never faint. (Isaiah 40:29-31, VOICE)

Perhaps you need this encouragement. Your ministry partners definitely do.

Think About This: When you are tired, everything seems overwhelming. Encourage yourself and your ministry partners with Proverbs 30:1, “I am weary, God, but I can prevail.”

Response: Lord, you are the one who gives me strength to serve you. Help me encourage my ministry partners to continue being generous.

A man in a white t-shirt covers his ears with his hands, expressing frustration, against a bright yellow background. The text reads "Ignoring Fundraising Critics" and "Ecclesiastes 7:21-22," emphasizing the theme of overcoming criticism in the context of fundraising.
Fundraising Verse of the Week

Ignoring Fundraising Critics

by Ron Haas
December 11, 2024

“Do not pay attention to every word people say, or you may hear your servant cursing you— for you know in your heart that many times you yourself have cursed others.” Ecclesiastes 7:21-22

Charles Spurgeon lectured this text to his preaching students with the catchy title, “A Blind Eye and a Deaf Ear.” His application was to not let undue criticism discourage them from doing their work. You can spend a lot of emotional energy trying to please critics when you would be much better off focusing on things that really matter. Critics come in all shapes and sizes and have different motives. Here are four:

Hostile Critics
Nehemiah had his share of critics to deal with. Sanballat mocked him like a middle schooler, “What are those feeble Jews doing? Will they restore their wall? Will they offer sacrifices? Will they finish in a day?” (Neh. 4:2). Tobiah added his zinger, “What they are building—even a fox climbing up on it would break down their wall of stones!” (Neh. 4:3). Ouch! Nehemiah ignored them and just kept working. Perhaps you have opponents who don’t want you to succeed and criticize everything you do. Use your deaf ear and keep working.

Naïve Critics
When it comes to fundraising, everyone has an idea. A board member shared his sage advice, “What you need to do is find 10,000 people to give us $100.” It might seem like a good strategy and good math because, theoretically, his plan would raise $1 million. However, his plan had two flaws: (1) the campaign goal was $3 million and, (2) the entire town’s population was only 12,000. Campaigns aren’t built from the ground up but from the top-down. All successful campaigns start with leadership gifts to build momentum.

Foolish Critics
Not every critic is an enemy; some are just foolish. Mark Twain remarked, “Never argue with a fool; onlookers may not be able to tell the difference.” Solomon wrote two interesting back-to-back proverbs, “Do not answer a fool according to his folly, or you yourself will be just like him” (Prov. 26:4) and “Answer a fool according to his folly, or he will be wise in his own eyes” (Prov. 26:5). So, which is it? Answer a critic or ignore them? The Spirit can give you wisdom for the right response in the right situation.

Friendly Critics
Spurgeon’s message was about turning a deaf ear, not both ears. A wise person listens to a friend offering constructive criticism. “Wounds from a friend can be trusted” (Prov. 27:6). We often react negatively when someone shares something we don’t want to hear. Our natural self wants to save face, but we must learn to receive criticism graciously. Listen carefully. Ask clarifying questions. Thank your friend for their honesty and take time to reflect on what they shared.

Think About This: Solomon’s main argument for ignoring your critics is to remember, “for you know in your heart that many times you yourself have cursed others” (Eccl. 7:22). We all need forgiveness for judging others.

Response: Father, please forgive me for the times I’ve criticized others. Help me always speak “only what is helpful for building others up according to their needs, that it may benefit those who listen” (Eph. 4:29).

Hands holding a red heart against a pink background with the text "Effective Donor Follow-up" and "2 Corinthians 9:3".
Fundraising Verse of the Week

Effective Donor Follow-Up

by Ron Haas
December 4, 2024

“But I am sending the brothers in order that our boasting about you in this matter should not prove hollow, but that you may be ready, as I said you would be.” (2 Corinthians 9:3)

What do you say to donors who pledge but never give? Perhaps the most difficult concept Paul addresses in 2 Corinthians 8–9 is accountability. Paul had approached the Corinthian church the year before about giving to the believers in Jerusalem who were suffering from persecution and poverty. The church immediately responded with a gift and enthu­siastically promised more. Paul was so pleased with their initial generosity he shared their story everywhere he went. Many other churches were motivated to give because of the Corinthians’ leadership pledge but they never got around to sending their gift. This was unacceptable to Paul. He was counting on their gift, the church in Jerusalem was counting on their gift, and now the churches in Macedonia who gave because of their example were paying attention. Paul writes to prompt the Corinthians to keep their promise.

Action or Inaction
The Corinthians’ good intentions didn’t translate into actions. If your donor doesn’t follow through, should you just forget the pledge? Paul sent a pledge reminder letter to follow up, but then he sent the brothers to check on their gift. John taught, “let us not love with words or speech but with actions and in truth” (1 John 3:18). Your donor’s inaction toward you speaks of their character. Your actions to hold your donor accountable demonstrate your love toward them.

Pride or Embarrassment
Paul had told everyone about the Corinthians’ generosity. Paul was proud of their initial leadership, (2 Cor. 8:24), but their reputation and his reputation were in jeopardy if they reneged on their pledge. Now was the time to finish what they started (2 Cor. 8:11). How often you follow-up with these donors is up to you, but it’s important to stay on top of these ministry partners in a kind and caring way.

Urgent or Optional
Two times Paul mentions he was sending the brothers. He was so urgent because he had already counted their gift. Help your donors realize your ministry’s key initiatives won’t happen if they don’t follow through with their promise. When you visit them, be respectful, empathetic, and sensitive to the fact that life happens, occasionally causing donors to fall behind on their commitments.

Obedience or Disobedience
Don’t focus on the negative. Focus on the positive things which will be accomplished when your ministry partner is able to fulfill their pledge. Remind your donors of the people who will be changed for eternity because of their generosity. “Others will praise God for the obedience that accompanies your confession of the gospel of Christ, and for your generosity in sharing with them” (2 Cor. 9:13).

Think About This: Paul emphasized we should give generously and cheerfully, not grudgingly, reluctantly, or under compulsion. This means Titus and the brothers did not twist anyone’s arms, but they did share Paul’s message face to face. Perhaps the brothers’ very presence made the difference.

Response: Father, please give me the words to say as I visit our ministry partners who are behind on their pledge.

Silhouette of two hikers helping each other on a mountain at sunset, with text "FEARLESS FUNDRAISING" and "1 Corinthians 2:3".
Fundraising Verse of the Week

Fearless Fundraising

by Ron Haas
November 27, 2024

“I came to you in weakness with great fear and trembling.” (1 Corinthians 2:3)

We have an image of a courageous Apostle Paul boldly preaching about the Unknown God to the Greeks in Athens (Acts 17:16-33), or casting out a demon from a young fortune-telling girl triggering a riot which lead to his beating and landed him in prison (Acts 16:16-24), or causing a riot in Ephesus for preaching the Good News (Acts 19:23-41), or standing firm for his faith before King Agrippa (Acts 26). But there’s another side to Paul’s ministry—he came to Corinth in weakness, great fear, and trembling. Some people saw Paul as timid, “His letters are weighty and forceful, but in person he is unimpressive and his speaking amounts to nothing” (2 Cor. 10:10). Those who underestimated Paul as a messenger failed to realize the power of his message. Do you approach your major gift donor meetings with weakness, great fear, and trembling?

Weakness
Paul embraced weakness. In fact, he “delighted in weakness” (2 Cor. 12:10) because he wanted Christ’s power to rest on him. The Corinthians prided themselves in their wisdom (1 Cor. 3:18-20), but Paul chose the opposite approach. He did not use eloquence, human wisdom, or persuasive words. Rather, he wanted his message to demonstrate the Spirit’s power. If you approach your major donor meetings with pride and overconfidence, you might not get the response you desire. Don’t trust your fancy brochure, professional video, scripted presentation, or winsome personality. Humbly share your need and ask your donor to consider partnering with you. Then trust the Spirit to move in their heart.

Fear
Fear is a debilitating emotion. Some are vexed with acrophobia (fear of heights), arachnophobia (fear of spiders), ophidiophobia (fear of snakes) or the dreaded coulrophobia (fear of clowns). Some ministry leaders suffer from the fear of asking because they are afraid the donor will say no. They falsely believe if a donor declines to give, the donor is rejecting them. This perspective is rooted in pride. It’s not about you. It’s about your ministry and the people you serve. Boost up your courage and ask.

Trembling
Major donors might intimidate you and cause you to get tongue-tied. Paul’s reliance on the Spirit, kept him from shaking in his boots. His trembling turned to confidence as he proclaimed God’s message through God’s power (1 Cor. 2:4). Ezra’s enemies tried to intimidate him from completing God’s mission but, “Despite their fear of the peoples around them, they built the altar on its foundation and sacrificed burnt offerings on it to the Lord” (Ezra 3:3). Your best response to anxiety is to keep meeting with donors, keep sharing your ministry stories with confidence, and keep asking.

Think About This: Jerry Panas, the godfather of fundraising, advised, “Asking for a gift shouldn’t set your knees trembling. Asking isn’t selling. It isn’t razzle dazzle or persuading people to do something they don’t want to do. People want to invest in great causes. They want to feel they’re helping to change lives. It’s your job to help them understand how their money can make things happen.”

Response: Lord, please give me confidence to approach my ministry partners in humility and love. Help me ask boldly!

Yellow background with silhouettes of people raising their hands in shadow, featuring bold text 'SHADOW DONORS' and vertical text 'PSALM 39:6
Fundraising Verse of the Week

Shadow Donors

by Ron Haas
November 20, 2024

In truth, each of us journeys through life like a shadow. We busy ourselves accomplishing nothing, piling up assets we can never keep; We can’t even know who will end up with those things. (Psalm 39:6, The Voice)

Scripture describes our lives as a “mist that appears for a little while and then vanishes” (James 4:14), grass springing up new in the morning “but by evening it is dry and withered” (Psa. 90:6), a passing breeze which does not return (Psa. 78:39), a swift weaver’s shuttle coming to an end without hope (Job 7:6), and a fleeting shadow (Eccl. 6:12).

David observed in Psalm 39 most people live busy lives but don’t accomplish anything of eternal value. They accumulate assets they can never keep and have no idea who will finally end up with all their things. Who will inherit your possessions? You only have three options: the government, your children, or charity.

The Government
New York Yankees owner, George Steinbrenner, died from a heart attack on July 13, 2010, at age 80. Many people think the Steinbrenner family hit a home run with estate taxes when he passed away. Why? In 2010 there were no estate taxes. In fact, 2010 was the only year with no estate taxes. If he had died in 2009 or 2011, his widow and four children would have paid an estimated $500 million to $600 million in estate taxes.

Your Children
Your ministry partners have no guarantee their children will make wise financial decisions or, like the prodigal son, squander their wealth in wild living (Luke 15:13). Solomon bemoaned leaving his inheritance to those who would follow him, “And who knows whether that person will be wise or foolish?” (Eccl. 2:19). Today’s donors also question how much to leave their children—some don’t need the money, others would waste it, and sadly, some have wandered from the faith.

Charity
It makes logical sense someone who has been generous to your ministry throughout their life, would be generous in their death. Unfortunately, many people don’t even think about including charity in their estate plans. One easy way is to encourage your donors to tithe their estate. Another creative approach is to encourage your donors to adopt a child named, “Charity.” A donor with three children would typically divide their estate in thirds, by adopting “Charity,” each beneficiary would receive 25%.

We shy away from planned giving conversations because we perceive them as complicated. Your job is to keep it simple. Don’t worry about structuring a gift. Instead, focus your efforts on telling your ministry story and asking your donors to make a gift that will last beyond their lifetime. We often rely on literature to present giving opportunities, but the strongest approach is to ask face to face.

Think About This: McDonald’s heiress, Joan Kroc, left more than $200 million to NPR. Her transformative 2003 bequest wasn’t because of a major gift officer’s strategy, it was because she remembered meeting with NPR’s then-president, Kevin Klose, who had hoped Kroc would give at the $25,000 level. Go meet with your planned giving prospects and ask!

Response: Lord, give me boldness to personally ask my donors to remember our ministry in their estate plans.

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