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Capital Campaigns, Development, Donor Relations, Fundraising, Major Donors, Stewardship, Strategic Planning, Zoom Panel Forum

Zoom Panel Forum Recording “The Current State Of Donor Affairs”

View the live recording of this crucial discussion led by top development experts with over 200 participants across the US! Panelists include (1) Jules Glanzer, Tabor College, Hillsboro, KS, (2) Jim Stigman, Hope Academy, Minneapolis, MN, (3) Dan Brokke, Bethany Global Ministries, Minneapolis, MN, (4) Chris Glover, Wesleyan Christian Academy, High Point, NC, and (5) The Timothy Group moderators, Pat McLaughlin, Ron Haas, and Kent Vanderwood.

Download the PowerPoint presentations and image featured during the live recording:

Donor Relations, Downloadable E-Guides, Stewardship

Help Others Discover The Grace Of Giving

This guide offers valuable insight on how help others discover the grace of giving so as to make your projects happen. You will walk through the 4 Phases Of A Stewardship Campaign proven to touch the heart of others. They will realize there is joy in to be found in giving. A special bonus includes 3 Sample Letter Templates for 3 differing donor-level types.


Author: Ron Haas

Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

Development, Fundraising, Stewardship

2 Ways To Directly Impact Development By Year’s End

Ready for Fall?

Back to school sales are already in full swing. Summer is winding down and Fall kick-offs are only weeks away. As hard as it may be to believe, Fall is upon us. The most critical fundraising months of the year are around the corner.  So, let’s ask the tough question: Are you ready?

Are you ready for budgeting and spreadsheets?

Are you ready for Fall Campaigns?

Are your social media strategies in place?

Is your calendar filling up with major and mega donor appointments?

Is your vision story-crafted well and ready to share?

Is your first Fall newsletter template done, copy complete and formats proofed?

When it comes to development, we all understand the 24-7 nature of the beast. That said, however, Fall offers a uniquely timed opportunity each year and here are two ways to directly impact your organization’s development by year’s end.

1. Top 10/Next 20 lists

That’s right, contrary to what some may think, there is a biblical precedent for categorizing and segmenting donors according to capacity. Look back at the leadership of Moses and Aaron in Exodus 25:2-8:

Speak to the people of Israel, that they take for me a contribution. From every man whose heart moves him you shall receive the contribution for me. And this is the contribution that you shall receive from them: gold, silver, and bronze, blue and purple and scarlet yarns and fine twined linen, goats’ hair, tanned rams’ skins, goatskins, acacia wood, oil for the lamps, spices for the anointing oil and for the fragrant incense, onyx stones, and stones for setting, for the ephod and for the breast-piece. And let them make me a sanctuary, that I may dwell in their midst.”

Starting with the most valued material and continuing all the way through to stones, these leaders understood that in order to construct this mobile worship center (the Tabernacle) there would have to be a variety of gifts from mega-level gifts to common gifts. What do your lists look like? How are your lists categorized? What does your organization consider a mega gift, major gift and so on… Developing and maintaining these lists adds clarity, urgency and understanding to the overall development efforts of your organization.

2. Vision Dots

Every organization on the planet has a story or, more likely, a litany of stories that describe the history, past projects, successes and stories of impact. These are all important. However, stories are secondary to key points of vision or Vision Dots. Vision Dots are those bullet-point items that are timely, strategic initiatives that frame or put into context the stories of your organization.

Vision Dots are leaping off points that you can quickly share in an ‘elevator pitch’ but can also lead to stories that reinforce their value and impact. For example, ABC Rescue Mission shares a story of impact detailing the journey of a young adult who was strung out, at rock bottom, stumbled through their doors at the mission and is now teaching classes to people struggling with addiction.  This is an impactful story of redemption. However, this story should naturally flow from a Vision Dot that describes an aspect of the mission such as:

Leadership Development – 60% of all classes at ABC Rescue Mission are taught by former addicts. Help us continue to train and equip those who God brings to us to recover and lead.

Stories carry much greater weight and donor impact if they can be shared in relation to a Vision Dot or ministry core value. The more you can root a story in the context of a key initiative the easier it will be for the donor to see where their dollars are going and understand the reach of their giving.

And in case you are still skeptical, here are some of the ways Vision Dots are greater than stories:

Big picture thinking to showcase the reach of the ministry

Reveal the inherent understanding that the leaders of your organization have more than just a passion or well-intended hope,

but that there are plans and well thought-out strategies in place.

Quick and easy to share

Easy to remember

Pave the way for donors to ask about other key Vision Dots / initiatives within your organization

Fall is practically here. We hope all your lists are ready and your key vision initiatives are in place! Happy sharing!

*Interested in a planning session to discuss segmenting your donor lists or identifying your organization’s key Vision Dots? Schedule your free consultation today!

Capital Campaigns, Donor Relations, Fundraising, Stewardship

Knowing Your WHY Is Not Enough

Don’t JUST Know Your Why

I am still blown away by the story of the MP3 player and I’m not talking about the iPod. You have probably heard the story by now – a company out of Singapore called Custom Technologies created the technology for the MP3 and eventually released the device some 20 months before Apple ever dropped the first iPod. But it is probably fair to say more people know of Apple, Inc. than know of Custom Technologies (full disclosure I had to look them up for this story).

But why is that? Sure, Apple has dominated the MP3 market for a while. Ironically, with the sales success of the iPhone they no longer produce dedicated MP3 players. And we all know the ‘designed by Apple in California’ motto, and Cali is much closer to our collective market minds than anywhere in Singapore. However, we all know that deep down there is something else at play in Apple’s iPod success and Custom’s MP3 anonymity – the Why.


That’s right. And we have all heard it before, ‘know your why.’ Know why you sell, do, love, live and believe in what you do. Know your why. What we do is easy to share, but why we do it is much more challenging. However, the point of this article is not to remind you to know your why – you already know it – but rather to take the all-important next step in knowing how to communicate your why.

It’s one thing to know your why. It is an entirely different skill set to be able to clearly and compellingly communicate it. Here are three helpful ideas to get you started:

  1. Create a storyboard to communicate your why. No, you will most likely never share this with anyone outside of your organization, but it helps take the creative and hard to express ideas of WHY and puts them in to pictures, clusters and other groupings so as to eventually help you put it into words. Here’s an app that we like to help with this process – Penultimate by Evernote.
  2. Share your WHY with others. Yes, that right. Practice your why on people within your organization who care enough about you and the mission of the organization to give you critical feedback.  This is not feedback from your mom or significant other. This is feedback from someone who likes to share their opinions with others. Just remember to filter the feedback. A good line to remember is: Chew up the meat; spit out the bones. Or in other words, take what is helpful, process it and leave the rest on the table to be thrown out.
  3. Work your WHY into casual conversations. When it comes to WHY you work for an organization and WHY someone should give to help that organization, your WHY is critical and will eventually permeate many non-job areas of your life. As you stroll through the coffee shop, the gym, your church or any other places in life, be willing to share your WHY.  The more you share it, the more naturally it will be communicated when it truly counts.

When it came to that MP3 player for Custom Technologies, they marketed it by saying 5gb of Music MP3 player. However, when Apple debuted the iPod, they marketed it by saying, ‘1000 songs in your pocket.’  Which would you choose? Or better asked, which did you choose?! Apple’s marketing was better (the What) because they understood they are a lifestyle brand, and it is through that lens they market.  The WHY makes all the difference.  Know yours, and just as importantly, know how to communicate it.

To learn more about using your WHY to secure major donors in 2019, register for our webinar on Tuesday, January 15th, at Noon ET. It’s FREE! – Register HERE.

Development, Donor Relations, Fundraising, Stewardship

Multi-Level Relationship Marketing

I have been consulting with Christian ministries since 1981. Some of the hardest working servants in the kingdom today are non-profit directors. They write, speak, recruit, manage, lead, raise money, counsel, and they even clean the restrooms and sweep the parking lot. They are mission-driven people with a real passion to help others. They work long hours for compensation that is sometimes a bit short or low or both.

So why, if they are working this hard, doing all these commendable deeds, are they struggling to meet payroll and grow their organizations? Here are a few key thoughts based upon years of experience.

 

NETWORKING . . . IS NOT A NAUGHTY WORD

Networking is not a new concept with multi-level companies like Amway and Herbalife and a multitude of other such organizations. Jesus started a multi-level organization that most of us are a part of today (the Church). Jesus recruited and trained the most unlikely bunch ever and impacted the world. He gave them assignments, held them accountable, loved them, and even chastised them, but accomplished His mission (the establishment of the New Testament Church). Think of His down line or immediate team – it was Jesus then Peter, James and John – a pretty effective group who worked together and got it done.

IT’S RELATIONSHIPS . . . NOT ROCKET SCIENCE

Since the invention of social media, we stay connected with legions more people than in past years. Facebook, LinkedIn, Instagram. You get the idea. But think of your board, your volunteers and in some instances your donors as your family. Great families communicate and work together to sustain a home. You pass along assignments. I used to assign the lawn maintenance to my son, “Hey Matt, can you mow the grass this week?” Then I held him accountable to get the mower out and get after it. Matt had three days to mow the grass from the point of request. If he did it, I paid him $10; if I ended up doing it on the 4th day, Matt paid me $10. Now, I don’t want or need his money. I need him to realize his place in the family structure and to be accountable to help out. Volunteers can do the same if we ask them and hold them accountable. Keep in mind “volunteers do what we inspect … not what we expect.”

So, who are these family members in your ministry and how do we get them to invest themselves to accomplish your mission?

 

WHO’S ON FIRST?????? AT YOUR MINISTRY

Let’s get real, you need two resources to be effective in your organization. Human resources and dollar resources. You need bodies and bucks. Staff, board, and volunteers need to help you work and network at your ministry by utilizing their existing relationships. Every board and staff member become a center of influence. They help you open doors of opportunity, they become a networker. You build a plan to ask everyone connected with your organization to become an effective “Friend Raiser.” When we ask our family and close friends to help, they step up and do it. Somehow, we have missed this concept in building our networking teams. Instead of asking others and holding them accountable for the outcome, many of you just step up and do it…which leads to more frustration, more burnout, less effective management.

HERE’S THE PLAN . . . FOR THE AGES AND NOW

Won by one, is the timeless strategy for reaching out to others. Ask each board, staff, and key volunteer to reproduce themselves over the next 30-60-90 days by recruiting another person just like themselves to plug into your center’s ministry. As your volunteers increase (bodies) so will your gift income (bucks). Volunteers can and do share their time, talent, and treasure with their favorite ministries. Many hands and additional check books lighten the load.

Your best recruiter for your ministry is someone who already believes in you, who gives to you and prays for you. This month don’t ask for more money (just yet). Ask each board member to help you recruit a volunteer. Do the same with your staff and key volunteers. See if some effective “Relationship Marketing” could help surface another Peter, James, or John.

Provide a job description and share expectations with each and every volunteer. Tell them what it costs (time, talent, treasure) to join your team.

Networking is not a naughty word – it is all about relationships.

 

Pat McLaughlin
President/Founding Partner
The Timothy Group
pmclaughlin@timothygroup.com

Development, Fundraising, Stewardship

Finding Volunteers Who’ve Got Your 6

A humorous Chinese proverb says, “He who thinks he leads, but has no one following him is only taking a walk.” Leading and following sound like simple concepts, but they are incredibly complex. It’s beautiful when it works, but all too often leaders and followers don’t work together, but against one another. God appointed Deborah as a Judge to lead the Children of Israel through a desperate time. Deborah understood the value of alignment, “When the princes in Israel take the lead, when the people willingly offer themselves—praise the Lord!” (Judges 5:1).

Deborah faced the same challenges today’s leaders face—building a team you can trust. A friend of mine says it this way, “I’d go to war with a guy like that.” Our military uses the phrase, “Got your six” which means “I’ve got your back.” Deborah wrote a song about six types of people she asked to join her army. We recruit board members and volunteers from the same gene pool.

1. Followers Who Show Up (Judges 5:14-15)

Woody Allen is credited with the quote, “Showing up is 80 percent of life.” Deborah praised five tribes who joined her and General Barak as they marched against the King of Sisera. Faithfulness is a prime quality for each volunteer – groundskeepers who mow the lawn and shovel snow, board members who set the strategic vision and donors who give sacrificially. Showing up is 80 percent of volunteering. How can someone serve effectively, if they only attend half the time? “Now it is required that those who have been given a trust must prove faithful” (1 Cor. 4:2). The Apostle Paul recognized faithfulness in several of his co-workers: Timothy, Tychicus, Epaphras, Onesimus and the faithful brothers and sisters in Ephesus and Colossae. Do you honor the faithful volunteers who serve the Lord in your organization? Just a little appreciation will go a long way in motivating your team to keep fighting the good fight.

2. Followers Who Second-Guess (Judges 5:15-16)

Deborah called out the tribe of Reuben for “much searching of heart.” They must have labored over their decision to help Deborah because she mentions it twice. In the end they couldn’t make a decision; indecision was their decision. Sales people can easily read buying signals of potential customers. One type of buyer questions everything and finds reasons for delaying their decision. In reality, to delay is to deny. Possibly, the buyer knows they will say “no,” but don’t want to say it, so they string along the conversation. No doubt, sales people who work with this type of customer want to scream, “Make a decision already!” Volunteer recruitment is similar. Asking questions about the job description is healthy. You want your volunteers to know and agree with your expectations. However, some people get stuck in “analysis paralysis” and never make a decision. Like Reuben, there is “much searching of heart.” When you encounter this person, it’s best just to move on to your next candidate.

3. Followers Who Go Sailing (Judges 5:17)

The tribes of Gilead, Dan and Ashur were distracted with life. Deborah questioned, “Why did Dan linger by the ships and why did Asher remain on the coast?” Don’t get the image that these tribes were lounging on the French Riviera, rather they were focused on work. In the parable of the four types of soil, Jesus taught about the seed that fell among the thorns, “the worries of this life and the deceitfulness of wealth choke the word, making it unfruitful” (Matt. 13:22). There are many cares of this world that distract volunteers from focusing on your ministry: kids, school, work, church, marriage, bills, health, in-laws, outlaws – the list of concerns goes on and on. Perhaps the biggest thorn is the deceitfulness of wealth. Some are too busy climbing the corporate ladder or growing their small business to devote any time serving the Lord with you.

4. Followers Who Stand Strong (Judges 5:18)

Thankfully, Deborah had a few tribes who not only showed up for work, but excelled. “The people of Zebulun risked their very lives; so did Naphtali on the terraced fields” (Judges 5:18). It’s rare to find followers who will risk their lives for your organization. King David relied on his top thirty warriors. On one occasion, he was facing the Philistines near Bethlehem and commented how much he longed for a drink of water from the well in his home town. Three of his elite soldiers heard his words and devised a black ops mission to break through the Philistine lines just to retrieve some water for David. David was so moved by their bravery to risk their lives for him that the offered the water to the Lord in worship. Paul wrote a stellar recommendation to the church in Philippi about Epaphroditus, “welcome him in the Lord with great joy, and honor people like him, 3because he almost died for the work of Christ. He risked his life to make up for the help you yourselves could not give me” (Phil. 2:29-30). Every organization needs people who are willing to risk life and limb to advance its cause.

5. Followers Who Are No Shows (Judges 5:23)

It would be wonderful if everyone in your army was a Zebulun or Naphtali, but unfortunately that’s not the case. In Deborah’s victory song, she wrote a scathing rebuke against some volunteers who didn’t even show up. “Curse Meroz,’ said the angel of the Lord. ‘Curse its people bitterly, because they did not come to help the Lord, to help the Lord against the mighty’” (Judges 5:23). You’ve probably cursed a few people under your breath who said they were coming, but didn’t. This is the only time Meroz is mentioned in the Bible and the only thing we know about them is they didn’t help — not the way you want to be remembered for eternity. Solomon warns about putting your confidence in someone who cannot be trusted, “Depending on an unreliable person in a crisis is like trying to chew with a loose tooth or walk with a crippled foot” (Prov. 25:19, GNT).

6. Followers Who Drive a Stake in the Ground (Judges 5:24-27)

Deborah won the battle through the efforts of an unlikely hero. Jael wasn’t a skilled archer or a mighty warrior, she was just a willing volunteer who used what she had to make an impact. The King of Sisera was fleeing the battlefield and came to Jael’s tent looking for a place to hide and rest. Jael welcomed him in, gave him some warm milk to help him sleep, and proceeded to drive a tent stake through his skull into the ground. What a powerful scene! We focus on this incredible victory, but forget that it took a lot of courage and grit for Jael to take matters into her own hands. Every organization needs a few core people who believe so passionately in the mission and vision that they will do anything and everything within their power to advance its cause.

Your ministry needs a Jael to fight for you. You need volunteers — groundskeepers to board members — who will look creatively at your problems, work toward solutions, and push through all the obstacles to victory. Most of all, you need donors who believe in your cause and give sacrificially to promote your mission and vision. You are writing lyrics to your ministry song every day. Years from now what people sing about your organization will be based upon the quality of team members you recruit today. Make sure you find people who’ve got your six!

 

Ron Haas

Vice President

Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. In 2013 he wrote, Ask for a Fish – Bold Faith-Based Fundraising. In 2015 Ron wrote Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

Stewardship

Bequest Language in Sync with your Donor’s Heart!

I recently helped my mom update her estate plans and discovered three significant problems: 1) One of the non-profits is no longer in business, 2) Several organizations have new leadership and may drift away from their original mission that first attracted my mom, and 3) Over the past 15 years, my mom has begun supporting new ministries that were not reflected in her estate plans. Organizations and donors’ giving interests tend to change over time. How can donors keep their estate plans in sync with their giving desires?

Stewardship

More than a President: Nyquist the Umpire

Seventh inning stretch: Moody Board of Trustees member Jerry Jenkins, Timothy Group President Pat McLaughlin, and President Paul Nyquist at a Little League ballgame.

On a hot July day several years ago Timothy Group President Pat McLaughlin needed a partner to help him umpire a double header of the Near West Little League in Chicago. When Moody President Paul Nyquist called and joked that he was going to come to the game to “harass” him, McLaughlin turned the tables and told him to come dressed in gray slacks and black shoes; McLaughlin would supply the ump shirt and hat. Nyquist bravely showed up. “He did an incredible job on the bases,” McLaughlin recalls. “He knows baseball!”

McLaughlin, who consults with Moody’s fundraising, sent a photo of Nyquist in his baseball gear to the Moody Board of Trustees with this message: “Your president can preach, teach, lead, raise money, and now he even umpires.” Jerry Jenkins ’67-’68, the then board chair, shot back a text and indicated he was jealous. “Of what?” McLaughlin asked. Jenkins wanted to umpire with them, so McLaughlin ordered shirts and caps, and the rest is history.

In 2015 Jim Elliott ’83, vice president of Stewardship, also joined them to ump a game. “All three of my crew-Dr. Nyquist, Mr. Jenkins, and Mr. Elliott-have done an excellent job,” McLaughlin says. The past two years he even got Nyquist to work “the dish” (home plate).

“It’s a privilege to serve the kids this way,” Jenkins says. “This is a challenged neighborhood with few fathers involved. We lead the kids in prayer before the games and try to encourage and teach them as we officiate. They seem to get a kick out of having ‘real’ umpires make their games feel like a big deal. But the truth is, Pat is the only real umpire.”

 

Read the full article here.

Source: Moody Alumni News, Winter 2016

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