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A gold trophy on a wooden surface against an orange background, with the text “Run for the Fundraising Prize” and “1 Corinthians 9:24” displayed beside it.
Fundraising Verse of the Week

Run for the Fundraising Prize

by Ron Haas
March 18, 2026

Do you not know that in a race all the runners run, but only one gets the prize? Run in such a way as to get the prize” (1 Corinthians 9:24).

Olympic gold medalist Sydney McLaughlin-Levrone is a perfect picture of what Paul meant in 1 Corinthians 9:24-27. With three Olympic golds and six world records in the 400-meter hurdles, she’s one of the most celebrated track stars in American history. But here’s what makes her story relevant to fundraisers: “You work all year to get here, but what you’ve done is what keeps you here. So it’s just about executing that, trusting the process, trusting the plan, and ultimately, trusting God.”1 That’s fundraising in a nutshell.

Executing the Work
Paul writes that “everyone who competes in the games goes into strict training” (1 Cor. 9:25). Sydney doesn’t just show up on race day hoping for the best. She trains every single day, year after year. The same is true in fundraising. Everyone wants the big gift, but few are willing to put in the hard work of building relationships with donors over time. There are no shortcuts to genuine cultivation. It takes discipline, consistency, and plain old hard work.

Trusting the Process
Paul continues, “I do not run like someone running aimlessly; I do not fight like a boxer beating the air” (1 Cor. 9:26). Fundraising isn’t random—it has a clear process: identification, cultivation, and solicitation. You can’t skip steps. You can’t identify a donor on Monday and ask for a major gift on Tuesday. Just like an athlete can’t skip training and expect to medal, you can’t rush the relationship-building process and expect donors to give generously. Each step matters and builds on the one before it.

Trusting the Plan
Consistency is everything. Day in and day out, you need to be sharing your organization’s story, connecting with donors, and keeping your mission front and center. One good conversation isn’t enough. One compelling newsletter isn’t enough. It’s the steady, faithful work over months and years that builds a sustainable fundraising program.

Trusting God
Here’s the truth that keeps us humble: fundraising is about asking the right person for the right amount at the right time in the right way. You can do everything correctly—execute flawlessly, follow the process perfectly, stick to your plan faithfully—but ultimately, God is the one who prompts donors to give generously. We work hard, but we trust God for the results.

Think About This: Athletes compete “to get a crown that will not last, but we do it to get a crown that will last forever” (1 Cor. 9:25). The gifts you ask your donors for solve problems right now and lay up treasures in heaven.

Response: Lord, give me the discipline, consistency, and hard work to run the fundraising race to win the prize for your glory.

1Mercer, K. (2024, August 8). Christ-follower Sydney McLaughlin-Levrone claims another Olympic gold, world record. Sports Spectrum. https://sportsspectrum.com/sport/olympics/2024/08/08/christ-sydney-mclaughlin-levrone-gold-record/

a row of five light bulbs on a golden background with one bright compact fluorescent bulb glowing in the center, accompanied by the title fundraising know how and a small scripture reference in the lower right corner.
Fundraising Verse of the Week

Fundraising Know How

by Ron Haas
December 8, 2025

“See, I have chosen Bezalel son of Uri… and I have filled him with the Spirit of God, with wisdom, with understanding, with knowledge and with all kinds of skills” (Exodus 31:2-3).

God gave Moses the intricate plans for the Tent of Meeting, the ark of the covenant, and all its furnishings. He also assigned Bezalel to create all these holy items. In today’s vernacular we would call him a “maker.” Bezalel knew everything about everything—a jack of all trades. He was a master metalsmith, stonecutter, woodworker, seamster, leatherworker, and a perfumer (see Exo. 31:4-11). Bezalel became this gifted artisan because the Holy Spirit filled him with supernatural wisdom, understanding, knowledge, and skill. The Spirit can also fill you with fundraising know-how.

Wisdom
God came to Solomon in a dream and said, “Ask for whatever you want me to give you” (1 Kings 3:5). Solomon could have asked for long life, wealth, or the death of his enemies. Instead, he asked for wisdom. If you were answering for your ministry, how would you respond? Would you ask for a balanced budget? New buildings? More staff? More people to serve? Most ministry leaders would ask for a huge endowment. Instead, you should seek God’s wisdom to fundraise well.

Understanding
“Trust in the Lord with all your heart and lean not on your own understanding” (Prov. 3:5). You make decisions every day, how many of those decisions do you pray about? How often do you inquire of the Lord about your right next fundraising step? The tribe of Issachar were “men who understood the times and knew what Israel should do” (1 Chron. 12:32). Some nonprofits understand their financial needs but don’t seem to understand that they must cultivate relationships with donors who could help meet those needs.

Knowledge
Knowledge is the accumulation of facts and data that you acquire through study, research, investigation, observation, or experience. How have you increased in your general fundraising knowledge? More importantly, how have you increased your knowledge about your key donors? Fundraising is about relationships. Who do you know? How are you connected? What are your donors’ giving interests? When is the best time to ask? What projects get them excited? Get to know your major donors.

Skill
Solomon hired Huram to work on the Temple. He also was a skilled craftsman who “was filled with wisdom, with understanding and with knowledge to do all kinds of bronze work” (1 Kings 7:14). It takes practice to become a skilled craftsman. Likewise, it takes practice to become a skillful fundraiser. The best learning is not in a classroom but in the field talking with major donors. Asking is the most important skill a fundraiser must develop. Refine your asking skills by asking more.

Think About This: Fundraising wisdom, understanding, knowledge, and skill starts with being filled with the Spirit. God gives you the same opportunity he gave Solomon. “If any of you lacks wisdom, you should ask God, who gives generously to all without finding fault, and it will be given to you” (James 1:5).

Response: Father, when it comes to my fundraising efforts, please “fill me with the knowledge of your will through all the wisdom and understanding that the Spirit gives” (Col. 1:9).

Two workers building a stone wall, each holding large concrete blocks, with the title Managing Donor Expectations overlaid on the image.
Fundraising Verse of the Week

Managing Donor Expectations

by Hannah Davis
November 24, 2025

“I went to Jerusalem, and after staying there three days I set out during the night with a few others. I had not told anyone what my God had put in my heart to do for Jerusalem” (Nehemiah 2:11-12).

Nehemiah was on a mission from God to rebuild the walls of Jerusalem. He asked King Artaxerxes for help and the king miraculously gave him time off, safe passage, and timber to make beams for the gates. He even sent along army officers and cavalry (see Neh. 2:7-9). Nehemiah could have marched into Jerusalem with pomp and circumstance; instead, he arrived unassumingly. We can learn much from Nehemiah about communicating vision and creating buy-in.

Listen
Leaders have many voices vying for their attention, especially when it comes to fundraising. Everybody has an agenda and wants to fund their pet project. It’s easy for leaders to become people-pleasers and attempt to make everyone happy, but the most important voice to hear is God’s. Nehemiah was keenly aware of what God called him to do and he wasn’t going to let anything, or anyone stand in his way. What is God telling you to accomplish for his glory?

Learn
After three days in Jerusalem, Nehemiah decided to inspect the walls for himself. He didn’t tell “the Jews or the priests or nobles or officials or any others who would be doing the work” (Neh. 2:16). Instead, he took a few confidants on a night vision tour around the wall. Nehemiah was careful not to raise expectations before he had a clear understanding of what needed to be accomplished. Don’t cast a vision before you have a solid plan to carry it out.

Lead
When Nehemiah finished his due diligence, he preached a three-point sermon: (1) We have a serious problem, (2) God has already provided our answer, (3) Now is our time to respond (see Neh. 2:17). Share this same appeal with your donors—the problem, your solution, God’s provision, and a call to action. Perhaps Nehemiah sounded something like William Wallace’s rousing speech in Braveheart, “they’ll never take our freedom!” His pep talk worked because all the people replied, “Let’s start rebuilding” (Neh. 2:18).

Look Out
When you take a stand for the Lord, your enemies will spring into action. Sanballat, Tobiah, and Geshem were quick to mock and ridicule Nehemiah and the people. As an anonymous WWII bomber pilot said, “The flak only gets heavy when you’re over the target.” Nehemiah didn’t let criticism paralyze him. “The God of heaven will give us success. We his servants will start rebuilding, but as for you, you have no share in Jerusalem or any claim or historic right to it” (Neh. 2:20).

Think About This: Creating buy-in is ultimately about influencing others, not making demands on them. Nehemiah invited the people to join him in the work, “Come, let us rebuild the wall of Jerusalem, and we will no longer be in disgrace” (Neh. 2:17). Don’t demand a gift from your donors, invite them to partner with you in the great work God has called you to accomplish.

Response: Lord, help me listen to your voice so I can inspire our donors to accomplish the tasks you’ve marked out for us (see Heb. 12:1).

A man in a suit pointing directly at the camera with a serious expression, set against a soft beige background; bold text on the right reads “SAY YOU, NOT ME! 2 Thessalonians 1:11.
Fundraising Verse of the Week

Say You, Not Me!

by Ron Haas
August 6, 2025

“We constantly pray for you, that our God may make you worthy of his calling, and that by his power he may bring to fruition your every desire for goodness and your every deed prompted by faith” (2 Thessalonians 1:11).

Thessalonica was a short, but productive stop on Paul’s second missionary journey (Acts 17:1-8). The unbelieving Jews were so jealous of the gospel’s success, they ran Paul and Silas out of town. Though he left abruptly, he kept thinking about and praying for these friends and sent Timothy back to check on them (1 Thess. 3:1-2). We can learn much about our donor relationships from Paul’s relationship with the Thessalonians.

Donor-Focused
We can hear Paul’s heart for these believers in the language he used. In 2 Thessalonians 1, he emphasized “you” and “your” seventeen times to express his love. He thanked God for them (vs. 3), boasted about their faith (vs. 4), gave them hope in God’s justice (vs. 5-10), and “constantly prayed for them” (vs. 11). Paul’s writing style should prompt us to incorporate more “you” phrases in our writing and conversations. Consider these phrases, “Your help is needed now more than ever,” or “You can fan the flames of revival,” or “We know you want to make a difference,” or “Your gift will last beyond your lifetime.” As you design marketing materials, focus on your donor—not you.

God-Focused
The Thessalonian believers were suffering under great persecution. Twice Paul asked God to make them “worthy of his calling” (vs. 5, 11). What an incredible encouragement it must have been to know that the Apostle Paul was constantly praying for them. Your donors are also experiencing trials of many kinds and you have the privilege of praying for them. Point them to the cross. Pray that God will bring relief and glorify himself (vs. 6, 12).

Donor Success
Paul prayed for God’s favor for his friends. Your donors desire to be good stewards of the resources God has given them. Paul prayed that their every good desire and every deed prompted by faith would become a reality. Know your donors well enough so you can pray effectively for their concerns. Pray for their businesses to thrive, their investments to yield amazing returns, and God’s blessing for a bountiful harvest. As they succeed, they will have more capacity to be generous.

Your Success
When Paul collected money for the poor in Jerusalem, he was reluctant to ask the Thessalonians because they were experiencing extreme persecution and poverty (2 Cor. 8:2). They surprised him and insisted that he receive their gifts so they could join him in serving others (2 Cor. 8:1-4). Generosity is not connected to a person’s net worth, but their heart. Cheerful givers want to make an eternal difference with their gifts (2 Cor. 9:7).

Think About This: Henry Blackaby wrote in Experiencing God, “Find out where God is at work and join him there.” When your donors see God working in your ministry, they will want to join you. Invite them to give, even if they are going through tough times.

Response: Lord, please teach me how to use more “you” language in our materials. May our donors experience the joy of giving through our ministry.

The image shows two hands outstretched, with block letters within them forming the word "give". Text reading "#GivingTuesday" appears to the right of the hands.
Fundraising, Donation Approach

A Simple Guide for a Productive Giving Tuesday – Part 1

by Jon Helder
November 4, 2024

It’s that time of year again. Fundraising events are in full swing, year-end appeals are being drafted, and nonprofit professionals everywhere are working tirelessly to boost their year-end fundraising. In the midst of this chaos, a well-intentioned colleague or board member is usually bound to ask “So, what are your plans for Giving Tuesday?” No matter how you feel about Giving Tuesday, there is no question that its popularity is growing and simply ignoring it is likely to the detriment of your organization. However, engaging in a Giving Tuesday campaign doesn’t have to complicated, expensive, or disproportionately time consuming. In this article, we’ll discuss how to target the ideal audience and choose the best tools to leverage for your campaign. Next time, we’ll lay out a simple communications plan and ways your organization can incentivize donors to give.

The Audience

As my Marketing 101 professor always said, “it’s all about the who.” As with any fundraising/marketing communication, you must identify “who” you are targeting. When you understand “who,” you can customize and cater your communications content and mode to reach them. A great article about this topic is Donor Insights You Need to Know for Giving Tuesday. In short, the research shows that your Giving Tuesday donors are not your average year-end giver. The best strategy is to remove your top year-end donors from your Giving Tuesday campaign communications. You don’t want to encourage them to give a smaller amount than they would have given otherwise (aka “tipping”) or, at the very least, you don’t want to needlessly send them another solicitation.  Likewise, your Giving Tuesday crowd likely won’t respond as well to a highly personalized year end mailer if they have never given to you via check. It is more effective to treat each group as their own segment.

Here are some helpful suggestions on whom to include/exclude from your Giving Tuesday segment:

Include

  • Individuals who are active on your organization’s social media and email marketing platforms
  • Their average gift is $100 or less
  • Given to past online campaigns
  • Given via credit card or EFT

Exclude ***

  • History of giving in the last week of the calendar year
  • Individuals who have never given online (only check or cash) and whose average gift is $250+
  • Individuals who have given for the first time in the last month
  • Individuals who have given a gift of $250 or more in the last 2 months

The Tools

Now that you have your audience, the next step is to use your best internal tools to reach that group. In general, your tools or “mode of communication” tends to produce a parallel response. For example, paper mailers will produce paper responses (i.e., checks/cash in the mail). Digital tools, like social media and email marketing, tend to produce likes, shares, and hopefully, an online donation. Since Giving Tuesday is primarily celebrated digitally, your focus should be to raise online donations through digital tools:

Email Marketing (Mailchimp, Hubspot, Constant Contact, etc.)

Outside of direct mail, most organizations use some form of mass email communications to reach their community. Aside from being significantly cheaper, email marketing tools enable nonprofits to see the level of engagement from each contact which in turn allows nonprofits to focus content to the recipient. In fact, individuals who are the most engaged with your organizations email campaigns are likely your best prospects, your most committed donors, and your best audience for Giving Tuesday. Importantly, it has been shown that email marketing far out paces social media with regards to conversion rates (the number of donations that result per ask) and return on investment (dollar raised per dollar spent). In an ideal world, your Donor CRM would integrate with your email marketing software so that you could easily identify and pull out the “excluded” people above. If your CRM doesn’t, I would highly suggest running a list of your top YE donors from your CRM and simply tagging those individuals in your email marketing software. That will allow you to pull those profiles out of the campaign emails.

Social Media (Facebook, Instagram, TikTok, Snackbuzz, etc.)

There are so many platforms these days that it can be hard to keep up. Case in point, when you read “Snackbuzz” above, did it spark a bit of terror in you? Don’t worry, I made that one up. ? Regardless, the constant steam of applications like LinkedIn, TikTok, Twitter, Snapchat, WhatsApp, etc. can cause many nonprofit professionals to throw their hands in the air in frustration. Although understandable, based on the number of millennials and older that use it (who also have greatest giving capacity) Facebook is currently the best social media site for your organization to invest its resources. If for some reason your mission lends well to visual imagery (schools, international organizations, animal shelters, etc.), Instagram can also be a worthwhile site for increasing engagement and awareness of the organization. While your Giving Tuesday campaign should include social media, social media is more important for promoting the campaign. Email Marketing will have a greater conversion rate.

Direct Mail?

While some organizations use direct mail as part of their Giving Tuesday campaign, I’m not convinced that the investment in time and resources for a specific Giving Tuesday mailing is worthwhile. You would be further ahead to use those resources for your year-end appeal that will reach everyone we “excluded” above. If you need some content for your fall newsletter, it would be fine to feature a “save the date” style announcement. However, it’s not too effective to seek a digital response from a paper-based communication.

Join us for our next article where we’ll share a quick and actionable Giving Tuesday campaign communications plan.

*** While you may not exclude these types of donors from your Giving Tuesday communications, one of these donors could provide a helpful boost to your campaign. More on that next time… 🙂

About the Author: Jonathan Helder, CFRE, ECRF, Consultant

With over a decade of proven fundraising experience and a love for data, Jonathan is blessed to serve nonprofits and help bolster their impact on the community. Jon enjoys helping ministries implement data-based strategies and tools to improve fundraising and organizational effectiveness. Jonathan has written articles as well as presented to local and national organizations including the Association of Fundraising Professionals (West Michigan), Do More Good, Nonprofit Hub and the Lakeshore Nonprofit Alliance.

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