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Donor Relations, Major Donors

Finding Hidden Major Donors

“As evening approached, there came a rich man from Arimathea, named Joseph, who had himself become a disciple of Jesus. 58 Going to Pilate, he asked for Jesus’ body, and Pilate ordered that it be given to him. 59 Joseph took the body, wrapped it in a clean linen cloth, 60 and placed it in his own new tomb that he had cut out of the rock. He rolled a big stone in front of the entrance to the tomb and went away” (Matthew 27:57-60).

Joseph of Arimathea plays an important role in the crucifixion account. What we know about him is literally B.C. and A.D. Before the cross, we observe that he was a rich man who had commissioned a garden tomb for himself; he was a prominent member of the Council and a good and upright man (see Luke 23:50). After the cross, we learn that Joseph was a secret disciple of Jesus who had not consented to the Council’s decision. Instead, he took decisive action to boldly ask Pilate for Jesus’ body which he and Nicodemus prepared and placed in his tomb. Joseph was a hidden disciple who rose to the occasion to serve Jesus.

How can you discover hidden major donors?

Pay Attention.

Even the casual observer recognized that Joseph was a rich, influential man who had prepared a very nice final resting place for himself. Donor research gathers hard and soft data. Hard data comes from observation. What does your prospect do for a living? What external indications of wealth can you see? A wealth asset screening can provide some insights. Soft data is more difficult to ascertain. What motivates your prospect to give? Would your mission resonate with their heart? This insider information is most likely gleaned from your prospect’s family and friends. No doubt his friend Nicodemus had many conversations with Joseph about Jesus, perhaps he even shared his John 3 encounter. Joseph’s heart may have been a secret to others, but not to Nicodemus.

Create Significance.

God prepared Joseph for this moment to serve. Unlike the apostles, he had the financial ability to contribute something no one else could. He was a leading member of the Council known by Pilate, so he had access to make his request. He had even pre-arranged for his burial and could offer his personal tomb as a gift to Jesus. Major donors fund projects that few others can; significant projects that will make an eternal difference for the Kingdom. Are you presenting opportunities focused on earthly things or heavenly things?

Inspire Boldness.

Mark emphasizes that Joseph went boldly to Pilate to ask for Jesus’ body (Mark 15:43). Joseph knew that his stand for Jesus would cost him his personal reputation, his status on the Council, and possibly even his friends and family, but he was willing to take the risk because the reward was so great. A generous Christian businessman made an insightful comment, “Some ministries have the attitude, ‘Send us your checks and we’ll do the rest.’ It’s easy to give money, It requires a much greater commitment to invest your time and talent.” Don’t just ask for money. Invite your donors to participate in your ministry.

You will discover hidden major donors when you give them a reason to boldly stand with you.

Have a Spirit-led fundraising week,

Ron


Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

Donor Relations, Fundraising, Fundraising Verse of the Week, Major Donors

4 Types Of Donor Heart Responses

“A farmer went out to sow his seed. As he was scattering the seed, some fell along the path, and the birds came and ate it up. Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow. But when the sun came up, the plants were scorched, and they withered because they had no root. Other seed fell among thorns, which grew up and choked the plants. Still other seed fell on good soil, where it produced a crop—a hundred, sixty or thirty times what was sown” (Matthew 13:3-8).

The parable of the four types of soil reveal different heart responses of 4 types of donors. Jesus’ message of forgiveness was the same for everyone, but not everyone could receive it. Your ministry faces these same reactions from potential donors.

Path

This donor doesn’t resonate at all with your mission. Your message bounces off their heart and never takes root.

Rocky

This donor makes an emotional response to your appeal but has no genuine connection to your mission and their support quickly fades.

Thorns

This person receives your message and responds but has too many other concerns that prevent them from becoming a faithful supporter. Jesus comments on this soil, “but the worries of this life and the deceitfulness of wealth choke the word, making it unfruitful” (Matthew 13:22).

Good

This donor receives your message and responds generously. Some produce thirty, some sixty and some one hundred.

How should this inform us regarding our major donor strategy? We can spend lots of time cultivating relationships with those along the path, on rocky soil, or infested with thorns – yet none of these soils produce fruit. Instead, focus your efforts on those donors whose heart connects with yours.

One Christian university analyzed their million-dollar gifts and discovered that in almost every situation, the donor’s first gift was small, but their gifts grew as their relationship grew.

Challenge

Spend your time in the right soil cultivating gifts that are thirty, so they grow into sixty, one hundred – or even a million.


Author: Ron Haas, The Timothy Group. Ron has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

Video Animator: Madison Bluhm, The Timothy Group

Donor Relations, Fundraising Verse of the Week

The BEST Donor Script

“But when they arrest you, do not worry about what to say or how to say it. At that time you will be given what to say, 20 for it will not be you speaking, but the Spirit of your Father speaking through you.” Matthew 10:19-20

If you decide to answer a random number on your cell, you may quickly realize it’s an auto-attendant script. Some expert has meticulously input the right trigger words to pique your interest and move you to action before you end the call.

Actors memorize, internalize and personalize their scripts to become the character they are portraying. These steps are helpful as you prepare for your donor calls and visits. You should learn everything possible about your ministry.

Memorize your mission, vision, core values, and key phrases from your strategic plan.

Internalize these concepts so they become part of you, not just rote facts.

Personalize your presentation by sharing impact stories of how your ministry is making a difference.

While we should “always be prepared to give an answer to everyone who asks” (1 Peter 3:15), Jesus told his disciples when they were called before the judge, not to worry about what to say or how to say it because it wouldn’t be them speaking, but the Spirit speaking through them.

It’s important to prepare for your donor call and visits, but sometimes we worry, “what if I don’t say the right thing, or worse, what if I say the wrong thing?” Ultimately, you are not responsible for the outcome. You are God’s spokesperson to present your ministry to the best of your ability and ask for their support. Before your next visit, ask God for “what to say and how to say it.”

Then let the Spirit speak through you.


Ron Haas, Vice President of The Timothy Group, has also served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

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