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A gleaming ornate sword against a black background with the text Be This Kind of Fundraiser and the scripture reference 2 Samuel 23:9-10 in white lettering.
Fundraising Verse of the Week

Be This Kind of Fundraisers

โ€œNext to him was Eleazarโ€ฆ As one of the three mighty warriors, he was with David when they taunted the Philistines gathered at Pas Dammim for battle. Then the Israelites retreated, but Eleazar stood his ground and struck down the Philistines till his hand grew tired and froze to the sword. The Lord brought about a great victory that day. The troops returned to Eleazar, but only to strip the dead.โ€ (2 Samuel 23:9-10).

What makes a great fundraiser? Itโ€™s someone who finishes what they start. The person who stays until the last guest leaves the gala. The gift officer who keeps making calls even when no one picks up. The one who keeps building relationships when donors seem uninterested, and keeps asking for gifts long after everyone else has given up. This kind of fundraiser is rare. Eleazar shows us what a tenacious fundraiser looks like, the person who keeps going when everyone else quits. Here are four things we can learn from him.

Donโ€™t Run Away
Thereโ€™s something almost funny about this story. The Israelites trash-talked the Philistines (think of that famous scene in Braveheart), got them all riled up, and then ran away. Sound familiar? Itโ€™s like when your board gets excited about a big campaign but disappears when the work gets hard. As one board member joked, โ€œWeโ€™re behind youโ€ฆway, way behind you.โ€ But Eleazar didnโ€™t care. He stayed focused and refused to run.

Keep Going When Youโ€™re Exhausted
Picture Eleazar fighting wave after wave of enemies until heโ€™s completely worn out. Thatโ€™s fundraising, right? Youโ€™ve got events to plan, mailings to send, reports to write, and then thereโ€™s the actual work of finding donors, building relationships, and asking for money. Thereโ€™s never enough hours in the week. When you feel like this, remember: โ€œI am weary, God, but I can prevailโ€ (Proverbs 30:1).

Hold Tight to Godโ€™s Promises
Hereโ€™s the amazing partโ€”Eleazar fought so long and so hard that his hand literally froze to his sword. He couldnโ€™t let go even if he wanted to. Thatโ€™s how you need to grip Godโ€™s Word in your fundraising work. Youโ€™ll face conversations and situations you canโ€™t handle in your own understanding. You need Godโ€™s wisdom and strength daily. โ€œBut as for you, be strong and do not give up, for your work will be rewardedโ€ (2 Chronicles 15:7).

Let God Do His Part
The passage says, โ€œThe Lord brought about a great victory that day.โ€ Yes, Eleazar did something incredible, but God made it possible. You might be the most talented fundraiser around, but your success ultimately comes from Godโ€™s strength and blessing. You can do your part, make the calls, write the emails, build the relationships, make the ask. But only God can move peopleโ€™s hearts to give.

Think About This: When the battle ended, everyone came back, but only to collect the valuables from the dead enemies. All the hard work was already done. Hereโ€™s the question: Are you the one doing the heavy lifting, or are you just showing up after someone else has done the work?

Response: Lord, give me the strength to keep asking when everyone else runs away. Help me be a mighty fundraiser for your glory!

Person balancing on a highline stretched across a rocky mountain peak at sunrise, symbolizing courage and risk, with the text Bold Fundraising and a scripture reference displayed on the image.
Fundraising Verse of the Week

Bold Fundraising

โ€œWith him is only the arm of flesh, but with us is the Lord our God to help us and to fight our battles.โ€ And the people gained confidence from what Hezekiah the king of Judah saidโ€ (2 Chronicles 32:8).

Hezekiahโ€™s words transformed lambs into lions. Something similar happened at a recent campaign planning meeting with a pretty significant goal. Everyone walked in wondering if weโ€™d completely lost our minds. Could we actually raise this kind of money?

Then Bill showed up and everything changed. When people introduced themselves, most gave a quick โ€œHi, Iโ€™m so-and-so.โ€ Bill took five minutes telling us about his business wins and dropping names of all the big shots he knew personally. At first, it felt a little much. But the longer he talked, the more we realized this guy wasnโ€™t just talk. He actually did know several major donors on a first-name basis. His โ€œweโ€™ve got thisโ€ energy was infectious. Suddenly everyoneโ€™s โ€œCan we?โ€ turned into โ€œHow will we!โ€

Start with Confidence in the Lord
Bill radiated confidence, but you could also hear his faith underneath it all. He genuinely believed God had prepared him for exactly this moment. Hereโ€™s the question: Do you have a positive mindset about fundraising? If youโ€™re just running on your own steam, youโ€™ll burn out fast. But when you draw strength from God, you can accomplish amazing things you never thought possible. โ€œThe Sovereign Lord is my strength; he makes my feet like the feet of a deer, he enables me to tread on the heightsโ€ (Habakkuk 3:19).

Then Confidence in Your Mission
Your boldness in asking for money grows directly from how much you believe in what youโ€™re doing. Do you really believe in your cause? Do you understand how important this work is? A good salesperson can sell anything to anyone, but a truly great fundraiser must believe deep down what theyโ€™re offering genuinely meets peopleโ€™s needs. Youโ€™ve got to be all in on the fact your campaign will make an eternal difference.

Next: Believe in Your Leadership
Bill joined our campaign because he knew the executive director personally and completely trusted his leadership. The Israelites faced a vast army and were scared out of their minds about their situation. How vast is your campaign? The Israelites trusted King Hezekiah because he trusted God. Does your leadership inspire confidence or raise doubts about whether or not Godโ€™s got this?

Finally: Donโ€™t Underestimate your Network
Bill dropped names, but he also showed everyone a text he received that morning from the CEO of a Fortune 500 company. Most people wonโ€™t volunteer for a campaign team because they think, โ€œI donโ€™t know anybody.โ€ Maybe that feels true. Most of us arenโ€™t hanging out with billionaires at country clubs. But Billโ€™s enthusiasm got everyone in that room thinking differently. People started remembering, โ€œWait, I do know someone whoโ€ฆโ€

Think About This: Your mindset will make or break your fundraising. Henry Ford said it perfectly: โ€œWhether you think you can, or you think you canโ€™t, youโ€™re right.โ€ What do people pick up from your attitude about fundraising?

Prayer: Father, help me trust you for how this campaign turns out. Lead us to the right team members and the right donors.

Man in a suit walking forward with a flowing red superhero cape against a dark, dramatic background, with the text Making Your Donor The Hero and a scripture reference displayed on the left.
Fundraising Verse of the Week

Make Your Donor The Hero

โ€œThe Pharisee stood by himselfย and prayed: โ€˜God, I thank you that I am not like other peopleโ€”robbers, evildoers, adulterersโ€”or even like this tax collector.ย 12ย I fastย twice a week and give a tenthย of all I getโ€™โ€ (Luke 18:11-12).

The contrast between the Phariseeโ€™s prayer and the tax collectorโ€™s is stark. The tax collector could only pray, โ€œGod, have mercy on me, a sinnerโ€ (Luke 18:13). The Phariseeโ€™s prayer was all about him: all the bad things he didnโ€™t do and all the great things he did. He almost broke his arm patting himself on the back. Unfortunately, many nonprofits make the same mistake. Their emails and letters focus on their accomplishments instead of humbly expressing thanks to their donors who give generously to fuel their mission.

Positioning your donors as the hero (rather than your organization) is powerful because it emphasizes their partnership and impact. Here are some suggestions:

Stewardship & Kingdom Work
Peter reminds us we are stewards. โ€œEach of you should use whatever gift you have received to serve others, as faithful stewards of Godโ€™s grace in its various formsโ€ (1 Peter 4:10). Try phrases like: โ€œGod is using your generosity toโ€ฆโ€ โ€œThrough your faithful givingโ€ฆโ€ โ€œYouโ€™re stewarding Godโ€™s resources toโ€ฆโ€ โ€œYour kingdom investment isโ€ฆโ€ โ€œYouโ€™re being the hands and feet of Christ when youโ€ฆโ€

Biblical Partnership Language
Paul considered the Philippian believers to be partners. โ€œI thank my God every time I remember youโ€ฆ because of your partnership in the gospel from the first day until nowโ€ (Philippians 1:3,5). Here are some ways to begin your sentences: โ€œYouโ€™re partnering with us in Godโ€™s mission toโ€ฆโ€ โ€œTogether in Christ, weโ€ฆโ€ โ€œYouโ€™re joining Godโ€™s work ofโ€ฆโ€ โ€œAs you sow into this ministryโ€ฆโ€ โ€œYour obedience to Godโ€™s call isโ€ฆโ€

Impact Rooted in Faith
Jesus reminded us of our ultimate motivation: โ€œTruly I tell you, whatever you did for one of the least of these brothers and sisters of mine, you did for meโ€ (Matthew 25:40). Express your heart like this: โ€œYour gift allowed us to share Christโ€™s love byโ€ฆโ€ โ€œYou brought hope in Jesusโ€™ name toโ€ฆโ€ โ€œYouโ€™re answering Godโ€™s call to care for the least of theseโ€ฆโ€ โ€œYour sacrifice is reflecting the heart of the Gospelโ€ฆโ€ โ€œYouโ€™re living out Matthew 25 when youโ€ฆโ€

Blessing & Calling Language
Solomon taught, โ€œA generous person will prosper; whoever refreshes others will be refreshedโ€ (Proverbs 11:25). Share these thoughts: โ€œGod is multiplying your seed toโ€ฆโ€ โ€œYouโ€™re blessed to be a blessingโ€ฆโ€ โ€œYouโ€™re responding to Godโ€™s calling byโ€ฆโ€ โ€œYour faithfulness is bearing fruit inโ€ฆโ€

Direct Attribution
James reminds us about true worship. โ€œReligion that God our Father accepts as pure and faultless is this: to look after orphans and widows in their distressโ€ (James 1:27). Use these phrases: โ€œYour $50 provided meals and shared the Gospel withโ€ฆโ€ โ€œYou gave a widow dignity and demonstrated Christโ€™s compassion.โ€ โ€œYou sent a child to Christian school where theyโ€™ll hear about Jesus.โ€

Think About This: Frame giving as faithful response to God and participation in His work, not just charity. Donors are heroes because theyโ€™re being obedient and allowing God to work through them.

Response: Lord, forgive us for taking the credit for what you are doing through the generosity of our ministry partners.

describe this picture for the purpose of alt text on a website, no quotation marks
Fundraising Verse of the Week

Shrewd Donors

โ€œHereโ€™s the lesson: Use your worldly resources to benefit others and make friends. Then, when your earthly possessions are gone, they will welcome you to an eternal homeโ€ (Luke 16:9 NLT).

In the Parable of the Shrewd Manager, a rich man informs his manager that he will be fired for mismanaging his masterโ€™s resources (see Luke 16:1-15). The steward makes a bold move to provide for himself once heโ€™s unemployed. He cuts some incredible quid pro quo deals with the top debtors. If they helped him, he would immediately reduce their debt. When the master learns what his clever servant has done, you would think he would be in hot water for cheating his master. Instead, the master commends him for his shrewdness. Jesus does not want us to emulate the servantโ€™s unscrupulous business dealings, but his wise use of worldly wealth to provide for his future.

Worldly Resources
John Wesley approached money with three principles, โ€œHaving first, gained all you can, and secondly saved all you can, then give all you can.โ€ As a fundraiser you can influence believers to make good stewardship decisions. Your donors are in various stages of their Christian walk. Some view their resources in light of eternity, but many struggle with โ€œthe deceitfulness of wealth and the desires for other thingsโ€ (Mark 4:19). Having money is not a sin. Using it selfishly is.

Make Friends
Jesus challenges believers to, โ€œuse your worldly resources to benefit others and make friendsโ€ (Luke 16:9 NLT). Whom are these friends? Matthew 25:35-36 explains, โ€œFor I was hungry and you gave me something to eat, I was thirsty and you gave me something to drink, I was a stranger and you invited me in, I needed clothes and you clothed me,ย I was sick and you looked after me,ย I was in prison and you came to visit me.โ€ Introduce your donors to these friendsโ€”the hungry, thirsty, naked, sick, strangers, and prisoners. Their gifts will introduce these friends to the true Friend.

Eternal Home
Heaven will be a welcome home party for your donors. Ray Boltz captures this theme in his song Thank You, โ€œA missionary came to your churchโ€”And his pictures made you cryโ€”You didnโ€™t have much moneyโ€”But you gave it anywayโ€”Jesus took the gift you gaveโ€”And thatโ€™s why Iโ€™m here todayโ€”Thank you for giving to the Lordโ€”I am a life that was changed.โ€ You must help your donors understand the eternal impact of their generosity.

Love Money
The Pharisees who heard this parable sneered at Jesus because they loved money (see Luke 16:14-15). Jesus emphasized this truth, โ€œNo one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and moneyโ€ (Luke 16:13). Unfortunately, some of your donors are serving the wrong master. You can help them.

Think About This: One day your donors will receive rewards for laying up their treasures in Heaven. Some might thank you for asking them to support your ministry. Some may even ask you, โ€œWhy didnโ€™t you ask me for more?โ€

Response: Father, help me encourage my donors to become shrewd donors who give generously.

Close-up of two people wearing sandals walking on a dry, dusty path with the title Shake the Dust Off Your Feet displayed at the bottom.
Fundraising Verse of the Week

Shake the Dust Off Your Feet

โ€œIf anyone will not welcome you or listen to your words, leave that home or town and shake the dust off your feetโ€ (Matt. 10:14).

Jesus commissioned the Twelve as the first missionaries to proclaim the message of the Kingdom to the lost sheep of Israel. Their assignment was to โ€œheal the sick, raise the dead, cleanse those who have leprosy, and drive out demonsโ€ (Matt. 10:8). We donโ€™t have the apostolic power to physically raise the dead, but your ministry is changing lives for eternity because the power of the Gospel breaks chains setting people free from their sin. We can learn four important fundraising principles from Jesusโ€™ instructions to his disciples as we identify, cultivate, and solicit donors to partner with us.

Search
How were his disciples supposed to find these generous patrons? Jesus commanded his disciples not to take any money with them for their journey but to seek out โ€œsome worthy personโ€ in whatever town or village they entered. They were learning to trust God to meet their every need. God provides through his people because โ€œthe worker is worth his keepโ€ (Matt. 10:10). Jesus told them not to go to the Gentiles or to the Samaritans. As you search for major donors, focus first on people of faith whose worldview aligns with yours.

Stay
When the disciples found a worthy person, they were to stay in their house until they left the town (see Matt. 10:11). Some fundraisers apply this literally and stay with their major donors. When your donor offers hospitality, itโ€™s a wonderful relationship-building opportunity. The fundraising principle is this: the best way to cultivate major donors is face to face in their homes. It takes time to build trust and develop lasting friendships.

Share
The disciples preached the redemption message to everyone who would listen. As they entered their hostโ€™s home, they shared a greeting and peace (see Matt. 10:11-12). Jesus had taught them many things, so they had many lessons to share and many stories of the wonderful works he had done. โ€œFreely as you have received, freely giveโ€ (Matt. 10:8). You have many transformational stories to share with your prospective donors. Tell them of the all the wonderful things God is doing in the lives of those you are serving.

Shake
If someone wouldnโ€™t welcome a disciple or listen to their words, Jesus instructed them to โ€œleave that home or town and shake the dust off your feetโ€ (Matt. 10:14). We hate to give up on a donor, but if they havenโ€™t responded after youโ€™ve made repeated efforts to share your story, perhaps itโ€™s time to move them to the inactive file and focus on those who are interested. Itโ€™s not your job to convince someone to give to your ministry, itโ€™s only your job to share the message and ask for a gift. The Holy Spirit will prompt those he wants to supply your needs.

Think About This: Jesus sent out his disciples with nothing, but he provided everything they needed through people he had prepared to receive their message. God will provide everything your ministry needs to accomplish his purposes.

Response: Lord, please give me faith to trust you for donors who will meet our needs.

Hands holding a red heart against a pink background with the text "Effective Donor Follow-up" and "2 Corinthians 9:3".
Fundraising Verse of the Week

Effective Donor Follow-Up

โ€œBut I am sending the brothers in order that our boasting about you in this matter should not prove hollow, but that you may be ready, as I said you would be.โ€ (2 Corinthians 9:3)

What do you say to donors who pledge but never give? Perhaps the most difficult concept Paul addresses in 2 Corinthians 8โ€“9 is accountability. Paul had approached the Corinthian church the year before about giving to the believers in Jerusalem who were suffering from persecution and poverty. The church immediately responded with a gift and enthuยญsiastically promised more. Paul was so pleased with their initial generosity he shared their story everywhere he went. Many other churches were motivated to give because of the Corinthiansโ€™ leadership pledge but they never got around to sending their gift. This was unacceptable to Paul. He was counting on their gift, the church in Jerusalem was counting on their gift, and now the churches in Macedonia who gave because of their example were paying attention. Paul writes to prompt the Corinthians to keep their promise.

Action or Inaction
The Corinthiansโ€™ good intentions didnโ€™t translate into actions. If your donor doesnโ€™t follow through, should you just forget the pledge? Paul sent a pledge reminder letter to follow up, but then he sent the brothers to check on their gift. John taught, โ€œlet us not love with words or speech but withย actions and in truthโ€ (1 John 3:18). Your donorโ€™s inaction toward you speaks of their character. Your actions to hold your donor accountable demonstrate your love toward them.

Pride or Embarrassment
Paul had told everyone about the Corinthiansโ€™ generosity. Paul was proud of their initial leadership, (2 Cor. 8:24), but their reputation and his reputation were in jeopardy if they reneged on their pledge. Now was the time to finish what they started (2 Cor. 8:11). How often you follow-up with these donors is up to you, but itโ€™s important to stay on top of these ministry partners in a kind and caring way.

Urgent or Optional
Two times Paul mentions he was sending the brothers. He was so urgent because he had already counted their gift. Help your donors realize your ministryโ€™s key initiatives wonโ€™t happen if they donโ€™t follow through with their promise. When you visit them, be respectful, empathetic, and sensitive to the fact that life happens, occasionally causing donors to fall behind on their commitments.

Obedience or Disobedience
Donโ€™t focus on the negative. Focus on the positive things which will be accomplished when your ministry partner is able to fulfill their pledge. Remind your donors of the people who will be changed for eternity because of their generosity. โ€œOthers will praise God for the obedience that accompanies your confession of the gospel of Christ, and for your generosity in sharing with themโ€ (2 Cor. 9:13).

Think About This: Paul emphasized we should give generously and cheerfully, not grudgingly, reluctantly, or under compulsion. This means Titus and the brothers did not twist anyoneโ€™s arms, but they did share Paulโ€™s message face to face. Perhaps the brothersโ€™ very presence made the difference.

Response: Father, please give me the words to say as I visit our ministry partners who are behind on their pledge.

Fundraising Verse of the Week

Opinionated Major Donors

But Naaman went away angry and said, โ€œI thought that he would surely come out to me and stand and call on the name of theย Lordย his God, wave his handย over the spot and cure me of my leprosy.โ€ (2 Kings 5:11)

As commander of the army of the King of Aram, Naaman was a proud man and by human standards he had every reason to be. โ€œHe was a great man in the sight of his master and highly-regardedโ€ (2 Kings 5:1). He was rich, famous, and accustomed to telling people what to do. Only one thing held him backโ€”he had leprosy. A servant girl he had captured told his wife Elisha would heal him. So, he made a pilgrimage to see the prophet.

When Naamanโ€™s entourage arrived. Elisha didnโ€™t even come to the door but sent his servant to instruct Naaman to go wash in the Jordan seven times and be healed. Naaman stomped off in a huff and told his servant Elisha should have at least come out to meet him, pray to his God, wave his hands over the leprosy, and cure him. He was convinced he knew more than Elisha about how to heal his leprosy.

Major Opinion
Naamanโ€™s attitude toward Elishaโ€™s instructions is like some major donors who think you are doing ministry all wrong. No doubt youโ€™ve listened patiently to someone who doesnโ€™t understand why you did or did not do something a certain way. You should be eager to listen, learn, and respond, but donโ€™t change something just because a wealthy donor says you should. Stay on mission.

Major Change
A courageous servant spoke truth and changed Naamanโ€™s mind. He went to the Jordon, washed seven times, and was healed physically and spiritually. It may not happen often but occasionally a major donor who has opposed you, may come to their senses, see things differently, and apologize. (see 2 Tim. 2:24-26).

Major Gift
Naaman rushed back to Elisha and offered him extravagant gifts of gold, silver, and clothing. But Elisha did something most ministry leaders would never considerโ€”he refused his gifts. In contrast to false teachers who use religion for financial gain, Elisha wanted Naaman to understand the free gift of salvation. Are you more concerned about a gift or your prospective donorโ€™s spiritual health?

Major Lesson
Naaman asked permission to take some dirt home so he could sacrifice burnt offerings to the Lord. Then he asked if God would forgive him for accompanying his king to the pagan temple as part of his job. Elisha granted both requests told him to go in peace. Elisha showed grace and kindness to this new believer because he knew spiritual growth takes time.

Think About This: Some donors may be tempted to influence your decisions by wielding their checkbooks. Itโ€™s easier to refuse a gift when it comes with strings that might pull you off mission. Donโ€™t sacrifice your core values for a short-term gain. Stand for biblical truth. God will bring you like-minded partners who will appreciate your courage.

Response: Father, please help me care more about my donorโ€™s relationship to you than anything else. Please give me discernment to know when I should refuse a gift.


Ron Haasย has served the Lord as a pastor, the viceย president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. Heโ€™s authored three books:ย Ask for a Fishย โ€“ Bold Faith-Based Fundraising,ย Simply Shareย โ€“ Bold, Grace-Based Giving, andย Keep on Askingย โ€“ Bold, Spirit-Led Fundraising. He regularly presents fundraising

Fundraising

Use Fundraising AI (Without Losing the Personal Touch)

Letโ€™s talk about how to make AI your friend in ministry fundraising. Hereโ€™s some practical tips to help you connect with your donors while saving time.

First Things First: AI Is Your Writing Buddy

Think of AI as your enthusiastic assistant whoโ€™s read every fundraising book out there but needs your guidance on the heart and soul of your ministry. Itโ€™s great at making your writing shine, but youโ€™re still the one leading with Godโ€™s vision.

Super Practical AI Prompts You Can Use Today

For Your Next Fundraising Letter

Try this prompt:

Write a warm fundraising letter for our Christian food bank ministry. Include:

  • A story about Sarah, a single mom we helped last month with groceries and prayer
  • Reference Matthew 25:35 naturally in the text
  • Mention that $50 feeds a family for a week
  • End with a clear but gentle ask

Tone: Compassionate and hopeful

Length: About 400 words

For Monthly Donor Thank Yous

Hereโ€™s a winning prompt:

Write a thank you email to our monthly donors who give $30/month to support our youth ministry. Include:

How their faithful giving helped us take 50 teens to summer camp

  • A quick story about one teen who got baptized
  • Make it feel personal but not overly emotional
  • Keep it short and sweet (150 words)
  • Write like youโ€™re sending a grateful note to a friend

For Impact Updates

Try this approach:

  • Create a ministry impact update for our email newsletter. Include:
  • 3 bullet points of what we did this month (served 200 meals, held 4 Bible studies, helped 15 families with rent)
  • A short praise report about answered prayer
  • A specific prayer request for next month
  • Bible verse that fits naturally

Style: Casual and joyful

Quick Tips to Keep It Real

Do This โœ…

  • Feed AI specific details about your ministryโ€™s personality
  • Give it real stories and numbers to work with
  • Let it help with the writing structure, but you add the heart
  • Use it to create different versions for different donor groups (first-timers vs. long-time supporters)

Skip This โŒ

  • Avoid using AI for one-on-one donor conversations
  • Donโ€™t use language just because it sounds โ€œspiritualโ€
  • Skip the corporate-speak (nobody wants to read about โ€œoptimizing donor engagementโ€)

Making AI Work Better for You

  1. Keep It Personal Instead of: โ€œWrite a fundraising letterโ€ Try: โ€œWrite a fundraising letter like youโ€™re telling a friend about our ministryโ€™s biggest need right nowโ€
  2. Add Your Flavor Give AI examples of words and phrases you actually use in your ministry. If you say โ€œfamilyโ€ tell AI that!
  3. Real Stories Work Best Feed AI specific stories:

Quick Fixes When AI Gets Too Formal

If AI writes: โ€œWe humbly request your generous contribution to facilitate our ongoing ministry initiativesโ€ฆโ€

Ask it to rewrite like this: โ€œWrite that again like youโ€™re talking to a friend over coffee.โ€

Remember This!

  • AI is great at organizing your thoughts and making writing flow
  • BUT you know your ministry and your people best
  • When in doubt, make it sound more like a conversation and less formal.
  • Keep stories real and specific
  • Let your ministryโ€™s personality shine through

The bottom line? AI is like having a super-helpful volunteer whoโ€™s great with words but needs your guidance on the heart of your ministry. Use it to save time on writing so you can spend more time actually ministering to people!


Ron Haasย has served the Lord as a pastor, the viceย president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. Heโ€™s authored three books:ย Ask for a Fishย โ€“ Bold Faith-Based Fundraising,ย Simply Shareย โ€“ Bold, Grace-Based Giving, andย Keep on Askingย โ€“ Bold, Spirit-Led Fundraising. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles forย ย Christian Leadership Allianceโ€™s Outcomes magazine.

Major Donors, Donation Approach, Donor Relations

Bottom of the Ninth: How One College Pulled the Ultimate Comeback!

Baseball fans live for those magical moments โ€“ bottom of the 9th, down by a few runs, bases empty, and somehow your team strings together a rally that brings the crowd to their feet! Every pitch matters. Every at-bat could make or break the game. One swing could be the difference between celebration and heartbreak.

We just witnessed one of these clutch performances with one of our Christian College clients. Picture this: I get an email from the president that reads like a managerโ€™s nightmare scenario: โ€œPat, great gameplan, but hereโ€™s the situation โ€“ we need $2.4-$2.8 million in 120 days, including scholarship commitments. Season ends June 30th.โ€

โ€œHold up, Coach,โ€ I replied. โ€œAre you telling me if we donโ€™t hit this number out of the park, the board might have to shut down the program next semester?โ€

His response? A simple โ€œYEP!โ€

At TTG, weโ€™ve got a saying that would make any baseball player proud: โ€œPray like itโ€™s all up to Godโ€ฆ hustle like youโ€™re running out an infield single.โ€ Just like you need both talent AND practice to win games, James teaches us that faith without works is dead. This wasnโ€™t about building a fancy new stadium โ€“ this was about keeping the team on the field. And just like fans rally behind a team fighting for playoff survival, donors respond to that kind of urgency.

I laid out our lineup card to the president: โ€œYouโ€™re our cleanup hitter here. You need to be in the field with me, making contact with donors!โ€ He didnโ€™t hesitate โ€“ โ€œPut me in, coach!โ€ He signed off on every play in our strategy, and we started our ninth-inning rally.

Our Gameplan:

  • Scout our โ€œTop 10/Next 20โ€ heavy hitters, plus a farm system of 50 promising prospects
  • Craft custom pitches for each potential donor with specific ask amounts
  • Get face time with donors โ€“ no pitching via mail (Thatโ€™s like trying to win a game with only bunts โ€“ 1-5% success rate vs. 80-85% when you swing for the fences in person)
  • Build an all-star team of board members, faculty, and staff who could help us connect with donors
  • Draft a power-hitting Chief Development Officer who could drive in major gifts

Just like the World Series trophy isnโ€™t won by one player, this became a true team effort. The president even installed countdown clocks around campus for the final 30-day stretch โ€“ like having the scoreboard lighting up those final crucial innings.

And guess what? WALK-OFF GRAND SLAM! We didnโ€™t just hit our target of $2.4-2.8 million โ€“ we crushed it with $3.2 million! Plus, we added not one but TWO stewardship officers and a development dream team. It was like watching a rookie hit a game-winning homer in Game 7 of the World Series โ€“ a miracle Iโ€™ve been blessed to witness with clients worldwide since I stepped up to the fundraising plate in 1981.

Want to stage your own comeback? Youโ€™ll need a clear gameplan, specific targets, a committed roster from the board to the bullpen, a president whoโ€™s ready to step up to the plate, and that World Series-level intensity. If youโ€™re down late in the game here in 2024, let us help you draw up the perfect rally strategy!


About the Author: Pat McLaughlin;

President/Founder โ€“ Pat started The Timothy Group in 1990 to serve Christian ministries as they raise money to advance their missions. TTG has assisted more 2,100 Christian organizations around the world with capital, annual, and endowment campaigns. More than 25,000 of Patโ€™s books, Major Donor Game Plan, The C Factor: The Common Cure for your Capital Campaign Conundrums, and Haggai & Friends have helped fundraisers understand the art and science of major donor engagement. Pat makes more than one hundred major donor visits annually and provides counsel to multiple capital campaigns.

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