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A series of white human figures standing on progressively taller rectangular pedestals, set against a vibrant orange background, with the words 'Develop a Persuasive Case – 1 Corinthians 2:4' on the left side of the image.
Fundraising Verse of the Week

Develop a Persuasive Case

by Ron Haas
June 6, 2025

“My message and my preaching were not with wise and persuasive words, but with a demonstration of the Spirit’s power” (1 Corinthians 2:4).

Have you ever agonized over finding just the right words, phrases, or tag line for your fundraising materials? A case for support is your major donor tool to express your need and how your donors can help meet that need. We wordsmith every sentence to be as compelling as possible hoping to unlock our donors’ hearts and minds. You need a case statement for all your fundraising campaigns like the annual appeal, major gift campaigns, capital, and endowment campaigns. Fresh graphic design, great photos, infographics, and clean typefaces are all important, but your case statement must answer six key questions:

What is the need?
Needs come in all shapes and sizes. What specific need are you trying to solve? If you need a building, focus on what will happen inside the building. Sometimes we try to solve all our problems in one campaign, but it can be overwhelming to donors. Make the need manageable so that donors feel they can make a difference.

Is this need urgent?
Urgency is a key decision-making factor. Some causes are inherently urgent—providing clean water, feeding widows and orphans, and evangelizing the lost. If your need doesn’t seem urgent to you, it won’t seem urgent to your donors. Find ways to express your compelling arguments in simple terms.

How will your ministry meet this need?
We love talking about ourselves. Sometimes, we communicate that we have all the answers and donors just help us accomplish our goals. Write less about your organization and focus more on those you serve and how your donors are ministry partners in providing the solution.

Whom will be impacted?
Your case for support is not just a laundry list of projects you hope to accomplish. Effective case statements share facts and evidence but must tug at the heart. Donors make giving decisions with their minds and hearts. Stories are the most effective way to communicate whom your fundraising campaign will help.

What will happen if you fail?
Whom won’t be helped if you are unable to raise these funds? What key programs will be limited? What opportunities will be missed if your donors don’t participate? We like to think failure is not an option, but if your supporters don’t give sacrificially, failure is a possibility.

How can your donor get involved?
Use donor-centric phrases to call your donors to action, such as: “This significant project will only happen because of your generous support,” or “A better future is possible for our students, because of you,” or “Your gift will provide even more meaningful experiences to our current and future students.”

Think About This: You can say all the right fundraising words to persuade your donors and still not motivate them to give. Paul didn’t rely on wise and persuasive words, instead he relied on the Spirit’s power. The greatest case for support you could ever make is to share stories of how the Spirit is working through your ministry to change lives for eternity.

Response: Father, please accomplish your will through our ministry. May the Spirit demonstrate his power in our lives and those we serve.

A male and female lion resting together on dry grass in a woodland setting, with the words 'Asking King and Queen – Nehemiah 2:6' displayed on the right side of the image.
Fundraising Verse of the Week

Asking King and Queen

by Ron Haas
June 4, 2025

Then the king, with the queen sitting beside him, asked me, “How long will your journey take, and when will you get back?” It pleased the king to send me; so I set a time (Nehemiah 2:6).

Nehemiah heard of Jerusalem’s desperate situation; the city walls had been destroyed and the people were living in constant danger (Neh. 1:1-3). He wept, prayed, and planned for four months about how to solve this problem. One day as he was serving as cupbearer, the king noticed Nehemiah’s sadness and asked what was wrong. This was Nehemiah’s major donor moment—he shared his burden and asked the king for (a) passports, (b) royal timber, and (c) time off. This verse adds an interesting dynamic, the queen was sitting beside the king and heard every word. The fundraising application is clear: as often as possible, you should include husband and wife when you ask for a gift.

Emotional
Generally, women tend to be more emotionally expressive than men. That’s important to remember because what your ministry does to serve people should have an emotional element. Nehemiah himself was moved to tears for the people living in Jerusalem (Neh. 1:4). He was motivated to act because of the critical needs of hurting people. Include both husband and wife as you share your stories of changed lives. Men might make an intellectual giving decision; women are more concerned with issues of the heart.

Relational
It’s interesting that the queen is mentioned in the context of the king’s question, “How long will it take and when are you coming back?” It seems that the king and queen liked having Nehemiah around and were going to miss him when he was gone. The cupbearer wasn’t just an ordinary slave, he was the king’s confidant. As official taste-tester, he had sipped multiple glasses of wine to ensure that the king and queen were not poisoned. In your donor development work, make personal friends with both the husband and wife.

Intuition
One great reason for meeting with husband and wife is to tap into a woman’s intuition. Women possess a knack for knowing what others are feeling and thinking. Jon Voight observes, “There’s something real in women’s intuition. It’s an accurate signpost for decision making, but it usually bumps up against man’s logic. So, we have to put ego aside and listen to them.” Include wives in your solicitation conversations, perhaps one will share some insights that will improve your project.

Life Span
Actuarial tables calculate the average life expectancy for women is 79 years and 72 years for men. Perhaps you’ve seen a funny meme of why women live longer than men that usually includes electricity, water, ladders, and other risky, non-OSHA approved activities. You should cultivate wives as major donors, because statistically they will be making giving decisions years after their husbands have passed on to Glory.

Think About This: An administrator pitched a husband and wife on a clock tower project. The husband’s first reaction was, “I don’t think we are interested in this.” His wife responded, “I think it’s a great idea!” To which the husband continued, “I think we’re interested in this.”

Response: Lord, please give me insight to include husbands and wives in our giving opportunities.

Wooden gate surrounded by lush greenery and blooming white flowers, with the words “Getting Past the Gatekeeper” and 2 Chronicles 23:19 written in white text.
Fundraising Verse of the Week

Getting Past the Gatekeeper

by Ron Haas
May 20, 2025

“He also stationed gatekeepers at the gates of the Lord’s temple so that no one who was in any way unclean might enter” (2 Chronicles 23:19).

Gatekeepers have one job—to keep out unwanted visitors. Perhaps you have encountered a major donor gatekeeper in the form of a financial planner, attorney, family member, or personal assistant. How do you get around the gatekeeper to connect with your donors? Gatekeepers process boxes of correspondence for major donors and must determine what is important and unimportant. Just imagine sorting through ten times the mail you receive daily. One ministry leader was surprised to learn that his notes weren’t getting to his major donor friends and then discovered the gatekeeper’s unwritten rules about whether he would pitch the correspondence or pass it on to the donor. Here is one gatekeeper’s pitch/pass list:

Thank you note on the receipt. Pitch It!
A common practice for ministry leaders is to write a personal thank you to the donor on the gift receipt. It’s a nice gesture that probably gets noticed by 95% of your donors. However, a note on a receipt is still a receipt, not an official thank you note.

Any mention of a future project. Pitch It!
It’s tempting to tease a new project while you thank your donor for their gift to your current project. But if you focus on the next big thing, are you expressing gratefulness for the gifts that got you this far? Effective thank you notes must be genuine. Don’t just check the box saying that you thanked your donor.

Handwritten thank you note that mentions a future gift. Pitch it!
Congratulations for sending a handwritten note! Handwritten notes are rare. Don’t dilute your thank you by asking your ministry partner to consider a future gift. Your thank you note should focus on your donor not you.

Printed thank you note. Pitch It!
Some fundraisers have lousy handwriting and use a computer to print a note. Printed notes feel impersonal because they are. The only exception is if your donor knows that you have a health condition that makes handwriting difficult for you.

Personal, handwritten, stand-alone thank you note. Pass to the donor!
Here’s what passes this gatekeeper’s scrutiny: a handwritten thank you note that’s just a thank you note. Period. Mike was having difficulty connecting with a major donor. The donor had given but never responded to Mike’s phone calls or emails. Mike decided to be proactive and personally deliver his handwritten thank you note. He was interrogated at the front entrance, but the gatekeeper called the donor and said, “Mike, from ABC Ministries is here with a thank you note. Should I send him up?” The answer came back, “Sure.” The major donor was glad to see him and invited him in.

Think About This: Jesus taught about the relationship between the shepherd, his sheep, and the gatekeeper. “The gatekeeper opens the gate for him, and the sheep listen to his voice. He calls his own sheep by name and leads them out” (John 10:3). When you have a personal relationship with your donor, the gatekeeper will open the door wide.

Response: Father, please open the gate and help me connect with my major donors.

A modern, minimalist desk setup with a potted plant, books, a coffee mug, and office supplies neatly arranged. At the center is an open laptop displaying the words "1 Peter 3:15". Above the desk, large text on the wall reads "Donor Preparedness".
Fundraising Verse of the Week

Donor Preparedness

by Ron Haas
May 13, 2025

“But in your hearts revere Christ as Lord. Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have. But do this with gentleness and respect” (1 Peter 3:15).

If you live in tornado country, you are used to the monthly siren test of the emergency alert system. This one-minute signal encourages everyone to stay aware and respond accordingly if an actual emergency occurs. Occasionally, a major donor will surprise you with, “What are your plans and how can I help?” Will you be prepared with an answer, or will you be caught off guard? Peter gives us five thoughts to consider.

In your hearts revere Christ as Lord
Your organization’s plans should not just be what your ministry leader, board, or key donors want to do. Instead, your strategic plan should emerge from a prayerful consideration of what you believe the Lord wants you to accomplish. Solomon reminds us, “Unless the Lord builds the house, the builders labor in vain” (Psalm 127:1). Compare how much time you spend planning with how much time you spend praying.

Always be prepared to give an answer
Your strategic plan should outline your vision for the future and the resources it will take to turn your dreams into reality. Define the gray boxes on your master site plan by focusing on programming. Renowned architect Louis H. Sullivan, coined the phrase “form follows function.” Programs should drive your building needs. Your next new building won’t inspire donors, but what happens in the building to impact lives.

To everyone who asks
Sometimes leaders don’t like to face hard questions, so they avoid them. It’s easier to push ahead with your plan than to pause and consider other options. Don’t see questioners as your enemies, but your friends. People ask questions because they care. You may question their motives, but their questions will force you to clarify your arguments and strengthen your case.

Give the reason for the hope that you have
Your strategic plan must address your “Why.” Simon Sinek in his book, Start with Why encourages leaders to first communicate their Why—motivations and purpose. Then focus on How—the specific actions to realize the Why, and finally turn to What—the results which prove your Why. Don’t tell your donor what you want to build, but why this new facility will support and fulfill your mission.

Do this with gentleness and respect
Some leaders announce their plan as written in stone brought down from the mountain with no opportunity for feedback. Peter gives us important advice about the way we share our story. Perhaps your major donor has a better idea and is willing to fund a different direction. Approach that person with an open heart.

Think About This: One Christian school asked a major donor to support their remodeling plans. He declined to give anything toward the existing facility, but was interested in a major gift toward a new building on a new campus. His lead gift launched their campaign and rallied other key donors to partner with him.

Response: Lord, help me hold my plans loosely and listen to my major donors to hear their passion for our ministry.

A lush green farm field stretches into the horizon under a partly cloudy sky, illuminated by the warm glow of the setting or rising sun. The text "Fundraising Lessons from Farming" is prominently displayed at the top in bold black letters, with a Bible reference beneath it. The image conveys themes of growth, cultivation, and patience, symbolizing the parallels between farming and effective fundraising.
Fundraising Verse of the Week

Fundraising Lessons from Farming

by Ron Haas
March 19, 2025

“When a farmer plows for planting, does he plow continually?
Does he keep on breaking up and working the soil?” (Isaiah 28:24)

Fundraising and farming share many similarities. Farmers must sow seed on fertile ground, provide the plants with plenty of sunshine and water, remove life-sapping weeds, and patiently wait for the harvest. Isaiah portrays God as a heavenly farmer who plants and brings forth an eternal harvest by his great wisdom. His parable applies to fundraising in three ways:

Know when to stop cultivating
When farmers prepare the ground, they are careful not overwork the soil. Modern farming techniques such as low-till or no-till, keep soil disturbance to a minimum. At some point, a wise farmer stops plowing the ground and sows the seed. Yet some fundraisers are always in cultivation mode. They look for one more conversation, one more visit, one more event before they are ready to ask. It sounds spiritual to keep preparing the ground because you think the donor needs more time, but if you don’t plant seed, you won’t reap a harvest. If you don’t ask, you won’t receive.

Choose the best plants for the soil
A wise farmer knows which plants thrive in which soil type. Are you planting caraway, cumin, wheat, barley, or spelt? (see Isaiah 28:25). Caraway prefers cool weather, cumin requires full sun, and fertile, well-drained soil. Wheat likes lots of sunshine and warm weather. Barley can tolerate somewhat alkaline soils. Spelt can be grown on poorly drained, low fertility soils. Similarly, your donors also have individual interests. Perhaps they are motivated to help the homeless, scholarship an underprivileged child, or give to enhance your technology. Some donors like bricks and mortar projects, some don’t. Ask the right donor the right gift amount for the right project.

Use the appropriate tools
“Caraway is not threshed with a sledge nor is the wheel of a cart rolled over cumin; caraway is beaten out with a rod and cumin with a stick” (Isa. 28:27). Caraway and cumin produce delicate seeds that are used as spices. The farmer would crush the seeds if he used a sledge or rolled over them with his cart. Instead, he chooses the right tools to protect the grain for the greatest yield. Cash gifts are not always the best way for your donor to give. Perhaps it would be better for them to transfer an appreciated stock, give real estate, make an in-kind gift of goods or services, or donate tangible property like rare books, works of art, or valuable collectibles. Use the right tools to help your ministry partner maximize their gift.

Think About This: Farming requires great knowledge, so does fundraising. How does the farmer know when to plant and when to harvest? Isaiah 28:26 says, “His God instructs him and teaches him the right way.” How do you know when to stop cultivating and ask for a gift? The Spirit will lead you to say the right words at the right time.

Response: Father, give me wisdom and skill to sow seed and reap a bountiful harvest. I’m grateful for your provision for our ministry because, “All this also comes from the Lord Almighty, whose plan is wonderful, whose wisdom is magnificent” (Isa. 28:29).

A group of people stands together at sunset, silhouetted against the sky with their arms raised in celebration. The warm colors of the setting sun create a vibrant and uplifting atmosphere. The text "Fundraise at the Speed of Relationships" is prominently displayed at the top, with a reference to 1 Thessalonians 2:1. This image conveys themes of teamwork, unity, and the power of relationships in fundraising.
Fundraising Verse of the Week

Fundraise at the Speed of Relationships

by Ron Haas
March 12, 2025

“You know, brothers and sisters, that our visit to you was not without results” (1 Thess. 2:1).

Paul spent three weeks in Thessalonica proving why Jesus had to suffer and rise from the dead. Some Jews believed, along with some God-fearing Greeks, and several prominent women. The Jewish leaders were jealous of Paul’s success and recruited some bad dudes from the marketplace to start a riot which forced Paul and Silas to escape during the night (see Acts 17:1-9). Paul was only in town for a brief time, but he developed some deep friendships and successfully planted a church.

Cultivating friendships is a vital step in fundraising, yet it doesn’t have to take years and years or even months to establish meaningful relationships with major donors. Let’s apply five fundraising principles from Paul’s experience.

Love
Sincere friendships are built on love. Paul expressed, “Because we loved you so much, we are delighted to share with you not only the gospel of God, but our lives as well” (1 Thess. 2:8). Paul didn’t just talk about love, he lived it. You can feel it when you’re the presence of a ministry leader who really loves you. Be that person. You can also tell if someone is insincere.

Genuineness
The believers in Thessalonica knew Paul was the real deal. His motives were pure, he never tricked them, never used flattery, never put on a mask to cover up greed, or sought praise from anyone (1 Thess. 2:3-4). Unfortunately, Christian ministries are full of posers. Be transparent in your finances, relationships, board decisions, and plans.

Hard Work
Paul had a reputation for diligence. “Surely you remember, brothers and sisters, our toil and hardship; we worked night and day in order not to be a burden to anyone” (1 Thess. 2:9). Your donors have worked hard for what they have, and they appreciate ministry leaders who also work hard. Ministry partners notice whether you have a reputation of sticking with the job until it’s done or taking extended sabbaticals.

Prayer
Imagine how encouraged you would be if Paul wrote this note to you, “We constantly pray for you that our God may make you worthy of his calling, and that by his power he may bring to fruition your every desire for goodness and your every deed prompted by faith” (2 Thess. 1:11). Do you pray for the success of your donors’ business endeavors? Have you encouraged them recently?

Answers
In 2 Thessalonians 2:1-12, Paul answered some deep eschatological questions about the antichrist. How amazing that Paul’s discipleship curriculum included a section on prophecy. “Don’t you remember that when I was with you, I used to tell you these things?” (2 Thess. 2:5). This should encourage you to have deep conversations about your ministry’s mission and vision. Don’t shy away from difficult topics. Iron sharpens iron and your key donors look to you for answers to tough questions.

Think About This: Everyone wants their major donor relationships to move fast, but few are willing to invest in the hard work of building trust. Be intentional about every major donor move.

Response: Father, thank you for our faithful donors—old and new. Give me wisdom to identify, cultivate, and solicit new ministry partners.

An older man and a younger man stand side by side in a lush green field with rolling hills in the background. The younger man has his arm around the older man's shoulders, symbolizing a close, supportive relationship. The word "Grandpartners" is prominently displayed, emphasizing the bond between grandparents and younger generations. The warm lighting and scenic view create a peaceful and heartfelt atmosphere.
Fundraising Verse of the Week

Grandpartners

by Ron Haas
February 19, 2025

“I am reminded of your sincere faith, which first lived in your grandmother Lois and in your mother Eunice and, I am persuaded, now lives in you also” (2 Timothy 1:5).

There was no one like Timothy. He had a son-father relationship with Paul (see Phil. 2:22), accompanied him on missionary journeys, and became the pastor of the church in Ephesus. Long before he met Paul, Timothy’s faith journey began through the godly influence of his mother Eunice and his grandmother Lois. They lived their faith out loud, and Timothy followed their examples.

Parents and grandparents are key partners in Christian education. Many Christian schools host Grandparents’ Day to honor them. It provides a great opportunity to see their grandchildren in class and love on them. Grandparents can get involved in five important ways.

Pray
Grandparents are prayer warriors. They already pray for God’s blessing on their grandchildren, and they will faithfully pray for your prayer requests. Give them specific needs and let them know how God answered their prayers. If you are considering a building campaign, encourage them to ask God for wisdom and the resources to accomplish your goal.

Encourage
One school organizes an encouragers’ campaign. They send blank note cards to their grandparents asking them to write an encouraging note to their grandchildren which will be delivered during finals week. The notes encourage both grandchildren and grandparents. The school asks for a donation but emphasizes a gift is not required. Ninety-five percent of the cards are returned with a gift.

Serve
Grandparents can serve as faithful volunteers. They can read to elementary classes, help with science projects, chaperone field trips, or assist with music or athletics. Take note of special interests and find creative ways to get people involved. When grandparents see first-hand the impact you are making and the needs you have, they are more likely to give generously.

Give
Grandparents typically have more resources than their children who are still trying to build their wealth. Help them understand the many ways their gifts could impact the next generation. Build donor loyalty by asking them to give to your annual operating fund or to other current needs, then ask them to participate in a significant way in your capital projects.

Remember
Legacy gifts can make a substantial impact by providing seed money for a capital campaign or funding an endowment. Have you ever specifically asked a grandparent to remember your school in their will? It’s one thing to ask in a group setting or mention estate planning in your marketing materials, but it is much more effective to meet your grandparents face to face and boldly ask.

Think About This: Colleges seem to be at a disadvantage with grandparent strategies. Some host a Grandparent’s Day but most don’t know many grandparents by name. Ask your students for their grandparents’ contact information by referencing 2 Timothy 1:5 as your reason. Frame it like this, “The faithful prayers of your grandparents are the reason you are a student at our college/university, we want to thank them for their godly influence in your life by sending a gift, please share their names and addresses.”

Response: Father, please give us creative ideas to involve our grandparents as true ministry partners.

An image featuring a light blue background with a person’s hand holding a megaphone on the right side. Bold white text in a playful font reads "DONOR CAPEESH," with "2 Corinthians 1:13" written below in smaller text. The image conveys a message about donor communication and understanding.
Fundraising Verse of the Week

Donor Capeesh

by Ron Haas
February 12, 2025

“For we do not write you anything you cannot read or understand” (2 Corinthians 1:13).

Humorist Will Rogers once said, “The minute you read something that you can’t understand, you can almost be sure that it was drawn up by a lawyer.” Unfortunately, some fundraisers send confusing messages to their donors. A ministry embroiled in several controversies sent a letter to their key constituents to reassure them everything would be all right. A savvy major donor noted the letter, “said something without saying anything.” Here are five thoughts to improve your communication skills.

Clear
Good communication is more than proper punctuation, grammar, and sentence structure. Ask yourself what you’re trying to say. If your thinking is fuzzy your writing will be incoherent. Clear thinking produces clear writing. When you are writing your case for support, an appeal letter, a newsletter, or a marketing piece, carefully choose words that most accurately express your meaning. Write in active voice, not passive. Replace vague words with specific words that precisely convey your meaning.

Concise
Thomas Jefferson famously said, “The most valuable of all talents is that of never using two words when one will do.” Eliminate unnecessary phrases like, “in order to,” “in the event that,” “in the process of”, or “needless to say.” Cut filler words that add no meaning or value to a sentence. Rewrite paragraphs to remove repetitive phrases. Get rid every of rogue “that” that sneaks into your copy.

Compelling
Tell your mission story with passion. How does your ministry meet critical needs? The best way to illustrate your impact is to tell a story. Congregants tend to nod off during a deep theological dissertation, but when the preacher illustrates the point with a real-life story, the crowd perks up. Compelling copy uses emotion to pull the reader into the story, offers the solution, creates urgency, and finishes with a strong call to action.

Christ-focused
Help your reader understand the eternal value of your work. Why is your ministry different from secular organizations who also teach children, give hope to the homeless, train the next generation, or provide disaster relief? The good news of the Gospel should separate your story from others who only do good deeds. Share your ministry stories of changed lives.

Check
You can write the best copy of your career, but a single misspelled word or grammatical error can undermine your entire message. Take advantage of AI writing tools to check spelling, grammar, and receive suggestions for improvement. After completing your first draft, step away from it before editing – fresh eyes catch more mistakes. Then read your work aloud, noting any phrases that sound awkward. Finally, take out your red pen and cut unnecessary words, simplify complex sentences, and tighten your writing until every word serves a purpose.

Think About This: John 16 records a difficult conversation between Jesus and his disciples. He was explaining his death and resurrection, but they weren’t understanding. Finally, in John 16:29 they got it, “Now you are speaking clearly and without figures of speech.” You may have a complicated message to share. Be patient and keep explaining it until your audience understands.

Response: Father, give me the ability to clearly communicate our story so many people will partner with us.

Close-up of a sturdy brass padlock securing a bright blue metal door. Text overlay reads 'The Major Gift Lockpicking Tool,' suggesting a metaphor for unlocking opportunities. Simple, bold design with a focus on the lock.
Fundraising Verse of the Week

The Major Gift Lockpicking Tool

by Ron Haas
February 6, 2025

“A gift opens the way to the giver and ushers the giver into the presence of the great” (Proverbs 18:16).

The Lockpicking Lawyer, a YouTube content creator who opens “unpickable” locks, received an interesting challenge. A viewer, whose local locksmith had resorted to using an angle grinder to open a lock, sparked a heated debate. The viewer insisted the Lockpicking Lawyer could have picked it, while the locksmith dismissed his videos as fake. The challenge was set: if the Lockpicking Lawyer could pick the lock faster than the time it took to cut it with an angle grinder, the locksmith would refund the viewer $75. While the angle grinder took two minutes and fourteen seconds, the Lockpicking Lawyer needed only 28 seconds to pick the lock.

One frustrating reality for every fundraiser is the inability to open a major donor door. Every attempt to reach a prospect feels more difficult than breaking into Fort Knox. Solomon reveals the key to connecting with any major donor prospect is to offer a gift.

A Personal Gift
Who doesn’t like to receive a gift? When choosing a gift, don’t default to SWAG (Stuff We All Get) you hand out at a conference. Get more creative than pens emblazoned with your logo. Consider your prospect’s interests. What unique gift would your potential donor appreciate that reminds them of your ministry whenever they see it? Perhaps you could share something special from one of your noteworthy alumni.

An Opportunity Gift
Pay attention to your prospective donor’s unique interests and expertise, then create opportunities for them to share their knowledge. Business professionals might appreciate invitations to lead workshops, teach classes, or deliver keynote speeches. A prospective donor with a passion for Revolutionary War history brings history to life in full George Washington attire. A perceptive school principal invites him to captivate elementary students with his presentations. For this donor, the opportunity to share his enthusiasm for history is itself a meaningful gift.

An Honor Gift
Pay attention and acknowledge news about your prospective donor. It could be as simple as sending a note of congratulations about their business success, job promotion, or personal accomplishment like a hole-in-one or being featured in the media. One college invites their prospective donors to a banquet in their honor and presents them with an award acknowledging their contributions to the community.

The Gift of Prayer
One simple way to make a meaningful connection is to offer to pray for your prospective donors. You may never have met that person but offering to pray may open a door for a future conversation. Perhaps they or a family member have experienced a personal tragedy and your offer to pray brings comfort and encouragement. Perhaps they’ve experienced great success and your prayers will remind them to give glory to God. The key is connecting with them spiritually.

Think About This: The greatest gift you could ever give your prospective donor is the gift of the Good News. Perhaps you could share a book, music, or video from your ministry that includes a gospel presentation.

Response: Father, please give me wisdom to choose the best gift that will open major donor doors. Thank you for sharing the greatest gift, your Son, Jesus Christ.

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