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Fundraising

Connected Workers Connect Hearts

Has your Christian organization or ministry team adapted fully to flexible or remote working? How have you been seeking digital opportunities to share your vision and leadership knowledge to inspire others? What steps can you take to connect hearts and minds to advance The Good News of Jesus Christ?

New technologies and enhancing donor engagement are key initiatives for Christian organizations and nonprofits seeking digital transformation, The most important reason for prioritizing this shift is to embrace entirely new opportunities for growth. No Christian organization, private or public sector is immune from the powerful effects of connected devices and real-time communication platforms.

Connected Workers

Flexible or remote working looks different depending on your institution, organization, or sector. Team members who carry out different tasks remotely using digital technologies are known as connected workers. Know the term. The term is not a one-size-fits-all. There are many different types of connected workers with different roles such as executives, board members, educators, team members, missionaries, and volunteers. Titles don’t seem to matter much anymore in any industry. Every connected worker plays a crucial role in digital reach and transformation.

Connected Worker Technologies

A connected device has the ability to connect with other devices and systems through the internet. The connected worker device market foresees extreme growth over the next two decades. By harnessing this power, connecting workers to their audiences proves targeted and timely.

Platforms: Hardware or software that uses artificial intelligence like chat bots and data to allow communications and processes remotely and around the clock.

Interfaces: Technologies such as Slack or MS Teams that enable peer-to-peer information sharing.

Cloud and edge computing: Using the cloud allows workers to communicate with each other and manage shared data more efficiently.

Smart sensors and IoT devices: Sensors that monitor assets provide a more holistic overview of processes in real-time and prevents dangerous incidents.

Connected Decision-Making

When teams connect in real-time, they make more inclusive and informed decisions—becoming more efficient and effective in their roles and responsibilities. Potential results:

Improved accuracy and fewer mistakes

Increased proficiency and productivity

Reduced costs and saved time

Reduced dangerous mission field incidents

Connected Future

Implementing connected worker technologies continues to be an increasingly important priority. Not only is digital transformation important for taking advantage of new growth opportunities, but it’s crucial for the future of Christian organizations.

Connected Hearts

What will become of your beloved open-door policy and office plan? Work-life plans may have changed for good. One beloved approach remains the same – People over policy. So, what to do next? The same as usual, but with new methods. Connect the hearts and minds of your donors, board members, volunteers, teams, and mission field workers. Embrace technology and digital communications. Share the Good News Of Jesus Christ.


Are You Ready For Digital Donor Bounce Back?


Submitted by The Merry Marketing Mavens of The Timothy Group

Downloadable E-Guides, Strategic Planning

Jesus Film Project Digital Ministry Resource Kit

The Jesus Film Project Digital Ministry Kit is chock full of digital technology advice that offers an unprecedented opportunity to break down barriers and share the gospel. Especially when face-to-face ministry isn’t always possible. This is hands-down one of the best, top E-guides out there for ministry marketing teams.

Oh and while you’re there, please…

Donor Relations, Strategic Planning

Are You Digitally Ready For Donor Bounce Back?

What kind of strategic marketing strategies should you be working on now to maximize the current climate and help you to be digitally ready for donor bounce back? The below 7 digital marketing tools can help you respond to the need to move closer to the digital environment where donors and volunteers tend to spend most of their time.

Website Storytelling Is More Important Than Ever

Does your “brand story” show the best version of you? Does your brand story engage your users? Is your website helping you to persuade volunteers and donors? This is a great time to get the foundation of your digital marketing right.

Optimizing Your Site to Receive Organic Search Traffic (SEO)

Organic Search Engine Optimization (SEO) is the dominant source of trackable web traffic, with 53% of traffic coming via this channel compared to paid’s 27% (smartinsights.com). This makes SEO the most powerful content marketing strategy when it comes to grabbing your audience’s attention and acquiring customers. Regardless of what they’re looking for, it’s content that provides it. And the more of it you publish, the higher your chance for greater search visibility and page ranking. SEO is more important than ever to prepare your brand for its bounce back.

Omnichannel Content Strategy

There are several different channels and formats of content for your audience to enjoy, and that’s why you need to be thinking about widening your net and publishing content across multiple channels. Seize this opportunity to review and refine your omnichannel content strategy and align it to engage your donors.

Mobile Clarity

To connect with more of your audience, it’s imperative to optimize everything for mobile use. At the moment, only 13% of websites are able to retain the same position for a particular search across all devices. So, you may be ranking well on desktop but not even appear on the first page of results on mobile. In fact, 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile (smartinsights.com). That means that any content you create for mobile channels, including a mobile version of your website, must look good on a smaller screen.

Visual & Voice Search

Text search may take a back seat to new types of searches. The first digital search trend gaining ground involves visual search. With this type of search, someone can take a picture and then use that picture to find more information. This offers an opportunity for nonprofits to incorporate and optimize more visual content. For instance, you could incorporate storytelling through visuals and let the pictures do the talking for you.

The other type of search that is set to grow in popularity is artificial intelligence voice search through smartphone tools like Siri as well as through virtual assistants from Amazon, including Echo, and Google’s Home device, which are appearing in more homes and businesses. With this search preference, you may have to change your search engine optimization (SEO) tactics and optimization strategies. People tend to use different words when they speak versus typing out a query. For example, voice queries tend to be longer and use more natural language.

Private Messaging

As more nonprofits focus on personalization, another trend is direct engagement with individual donors, volunteers, and prospects. Private messaging apps like WhatsApp and Facebook Messenger open direct individual dialogue to share information about results from that donor’s contributions, ask questions, exchange ideas, and build trust in this digital world. As a result of the direct and always-open channel, donors and volunteers may feel more involved and connected to your nonprofit. These audience members know they can reach you directly and get specific responses.

Be On The Lookout

These are just a few of the digital marketing responses we’ve seen and are personally preparing for. However, there may be other digital tools that are more applicable to your nonprofit segment. due to the current climate, more trends are destined to appear throughout the year. Be on the lookout of shifting trends as well as remaining flexible and digitally ready for donor bounce back.

For more great digital cartoons and advice, please visit: https://marketoonist.com/

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