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Development, Donor Relations, Fundraising, Stewardship

Multi-Level Relationship Marketing

I have been consulting with Christian ministries since 1981. Some of the hardest working servants in the kingdom today are non-profit directors. They write, speak, recruit, manage, lead, raise money, counsel, and they even clean the restrooms and sweep the parking lot. They are mission-driven people with a real passion to help others. They work long hours for compensation that is sometimes a bit short or low or both.

So why, if they are working this hard, doing all these commendable deeds, are they struggling to meet payroll and grow their organizations? Here are a few key thoughts based upon years of experience.

 

NETWORKING . . . IS NOT A NAUGHTY WORD

Networking is not a new concept with multi-level companies like Amway and Herbalife and a multitude of other such organizations. Jesus started a multi-level organization that most of us are a part of today (the Church). Jesus recruited and trained the most unlikely bunch ever and impacted the world. He gave them assignments, held them accountable, loved them, and even chastised them, but accomplished His mission (the establishment of the New Testament Church). Think of His down line or immediate team – it was Jesus then Peter, James and John – a pretty effective group who worked together and got it done.

IT’S RELATIONSHIPS . . . NOT ROCKET SCIENCE

Since the invention of social media, we stay connected with legions more people than in past years. Facebook, LinkedIn, Instagram. You get the idea. But think of your board, your volunteers and in some instances your donors as your family. Great families communicate and work together to sustain a home. You pass along assignments. I used to assign the lawn maintenance to my son, “Hey Matt, can you mow the grass this week?” Then I held him accountable to get the mower out and get after it. Matt had three days to mow the grass from the point of request. If he did it, I paid him $10; if I ended up doing it on the 4th day, Matt paid me $10. Now, I don’t want or need his money. I need him to realize his place in the family structure and to be accountable to help out. Volunteers can do the same if we ask them and hold them accountable. Keep in mind “volunteers do what we inspect … not what we expect.”

So, who are these family members in your ministry and how do we get them to invest themselves to accomplish your mission?

 

WHO’S ON FIRST?????? AT YOUR MINISTRY

Let’s get real, you need two resources to be effective in your organization. Human resources and dollar resources. You need bodies and bucks. Staff, board, and volunteers need to help you work and network at your ministry by utilizing their existing relationships. Every board and staff member become a center of influence. They help you open doors of opportunity, they become a networker. You build a plan to ask everyone connected with your organization to become an effective “Friend Raiser.” When we ask our family and close friends to help, they step up and do it. Somehow, we have missed this concept in building our networking teams. Instead of asking others and holding them accountable for the outcome, many of you just step up and do it…which leads to more frustration, more burnout, less effective management.

HERE’S THE PLAN . . . FOR THE AGES AND NOW

Won by one, is the timeless strategy for reaching out to others. Ask each board, staff, and key volunteer to reproduce themselves over the next 30-60-90 days by recruiting another person just like themselves to plug into your center’s ministry. As your volunteers increase (bodies) so will your gift income (bucks). Volunteers can and do share their time, talent, and treasure with their favorite ministries. Many hands and additional check books lighten the load.

Your best recruiter for your ministry is someone who already believes in you, who gives to you and prays for you. This month don’t ask for more money (just yet). Ask each board member to help you recruit a volunteer. Do the same with your staff and key volunteers. See if some effective “Relationship Marketing” could help surface another Peter, James, or John.

Provide a job description and share expectations with each and every volunteer. Tell them what it costs (time, talent, treasure) to join your team.

Networking is not a naughty word – it is all about relationships.

 

Pat McLaughlin
President/Founding Partner
The Timothy Group
pmclaughlin@timothygroup.com

Capital Campaigns, Development, Donor Relations, Fundraising, Uncategorized

Shari Flaming Center For The Arts Dedication

On Friday, December 9th, Tabor College of Hillsboro, Kansas dedicated their $13 million Shari Flaming Center for the Arts. Through the determination and enthusiasm of Dr. Jules Glanzer; Ron Braun, VP for Advancement; Trustees, the Advancement team and the entire Tabor family, Tabor completed this facility debt free and exceeded their $18 million Signature Campaign with a total of $18,683,630. Since 2,000, Tabor has raised just under $60 million for capital, annual and endowment funds!

The Timothy Group has partnered with Tabor College since 2008. Pat McLaughlin, President and Founder of The Timothy Group spoke at the dedication and then was honored with a surprise award for his service to Tabor. The Tabor College/Timothy Group team has been a great partnership. Dr. Glanzer shared some kind words about working together, “Everything I know about fundraising, I learned from The Timothy Group. Pat went on donor visits with us for this campaign. One important thing Pat taught us was to listen to your donors. If you listen to them, they will tell you when and how much. I would attribute our fundraising success solely to the help of Pat and The Timothy Group. When we did what they asked us to do, it worked.”

The award presented to Pat is inscribed, “The Timothy Group – In grateful recognition for your service to Tabor College – Shari Flaming Center for The Arts – Dedicated 12/9/17.”

It’s appropriate that the first performing arts event in the Shari Flaming Center for the Arts was, Handel’s “Messiah.” Hallelujah for God’s provision of this wonderful new facility through the unparalleled generosity of the Tabor College constituency!

 

 

 

Patrick McLaughlin is President and Founder of The Timothy Group. Pat has personally assisted more than 1,654 Christian organizations. In 27 years of service, The Timothy Group has raised over $2.2 billion.

 

 

Development, Fundraising, Stewardship

Finding Volunteers Who’ve Got Your 6

A humorous Chinese proverb says, “He who thinks he leads, but has no one following him is only taking a walk.” Leading and following sound like simple concepts, but they are incredibly complex. It’s beautiful when it works, but all too often leaders and followers don’t work together, but against one another. God appointed Deborah as a Judge to lead the Children of Israel through a desperate time. Deborah understood the value of alignment, “When the princes in Israel take the lead, when the people willingly offer themselves—praise the Lord!” (Judges 5:1).

Deborah faced the same challenges today’s leaders face—building a team you can trust. A friend of mine says it this way, “I’d go to war with a guy like that.” Our military uses the phrase, “Got your six” which means “I’ve got your back.” Deborah wrote a song about six types of people she asked to join her army. We recruit board members and volunteers from the same gene pool.

1. Followers Who Show Up (Judges 5:14-15)

Woody Allen is credited with the quote, “Showing up is 80 percent of life.” Deborah praised five tribes who joined her and General Barak as they marched against the King of Sisera. Faithfulness is a prime quality for each volunteer – groundskeepers who mow the lawn and shovel snow, board members who set the strategic vision and donors who give sacrificially. Showing up is 80 percent of volunteering. How can someone serve effectively, if they only attend half the time? “Now it is required that those who have been given a trust must prove faithful” (1 Cor. 4:2). The Apostle Paul recognized faithfulness in several of his co-workers: Timothy, Tychicus, Epaphras, Onesimus and the faithful brothers and sisters in Ephesus and Colossae. Do you honor the faithful volunteers who serve the Lord in your organization? Just a little appreciation will go a long way in motivating your team to keep fighting the good fight.

2. Followers Who Second-Guess (Judges 5:15-16)

Deborah called out the tribe of Reuben for “much searching of heart.” They must have labored over their decision to help Deborah because she mentions it twice. In the end they couldn’t make a decision; indecision was their decision. Sales people can easily read buying signals of potential customers. One type of buyer questions everything and finds reasons for delaying their decision. In reality, to delay is to deny. Possibly, the buyer knows they will say “no,” but don’t want to say it, so they string along the conversation. No doubt, sales people who work with this type of customer want to scream, “Make a decision already!” Volunteer recruitment is similar. Asking questions about the job description is healthy. You want your volunteers to know and agree with your expectations. However, some people get stuck in “analysis paralysis” and never make a decision. Like Reuben, there is “much searching of heart.” When you encounter this person, it’s best just to move on to your next candidate.

3. Followers Who Go Sailing (Judges 5:17)

The tribes of Gilead, Dan and Ashur were distracted with life. Deborah questioned, “Why did Dan linger by the ships and why did Asher remain on the coast?” Don’t get the image that these tribes were lounging on the French Riviera, rather they were focused on work. In the parable of the four types of soil, Jesus taught about the seed that fell among the thorns, “the worries of this life and the deceitfulness of wealth choke the word, making it unfruitful” (Matt. 13:22). There are many cares of this world that distract volunteers from focusing on your ministry: kids, school, work, church, marriage, bills, health, in-laws, outlaws – the list of concerns goes on and on. Perhaps the biggest thorn is the deceitfulness of wealth. Some are too busy climbing the corporate ladder or growing their small business to devote any time serving the Lord with you.

4. Followers Who Stand Strong (Judges 5:18)

Thankfully, Deborah had a few tribes who not only showed up for work, but excelled. “The people of Zebulun risked their very lives; so did Naphtali on the terraced fields” (Judges 5:18). It’s rare to find followers who will risk their lives for your organization. King David relied on his top thirty warriors. On one occasion, he was facing the Philistines near Bethlehem and commented how much he longed for a drink of water from the well in his home town. Three of his elite soldiers heard his words and devised a black ops mission to break through the Philistine lines just to retrieve some water for David. David was so moved by their bravery to risk their lives for him that the offered the water to the Lord in worship. Paul wrote a stellar recommendation to the church in Philippi about Epaphroditus, “welcome him in the Lord with great joy, and honor people like him, 3because he almost died for the work of Christ. He risked his life to make up for the help you yourselves could not give me” (Phil. 2:29-30). Every organization needs people who are willing to risk life and limb to advance its cause.

5. Followers Who Are No Shows (Judges 5:23)

It would be wonderful if everyone in your army was a Zebulun or Naphtali, but unfortunately that’s not the case. In Deborah’s victory song, she wrote a scathing rebuke against some volunteers who didn’t even show up. “Curse Meroz,’ said the angel of the Lord. ‘Curse its people bitterly, because they did not come to help the Lord, to help the Lord against the mighty’” (Judges 5:23). You’ve probably cursed a few people under your breath who said they were coming, but didn’t. This is the only time Meroz is mentioned in the Bible and the only thing we know about them is they didn’t help — not the way you want to be remembered for eternity. Solomon warns about putting your confidence in someone who cannot be trusted, “Depending on an unreliable person in a crisis is like trying to chew with a loose tooth or walk with a crippled foot” (Prov. 25:19, GNT).

6. Followers Who Drive a Stake in the Ground (Judges 5:24-27)

Deborah won the battle through the efforts of an unlikely hero. Jael wasn’t a skilled archer or a mighty warrior, she was just a willing volunteer who used what she had to make an impact. The King of Sisera was fleeing the battlefield and came to Jael’s tent looking for a place to hide and rest. Jael welcomed him in, gave him some warm milk to help him sleep, and proceeded to drive a tent stake through his skull into the ground. What a powerful scene! We focus on this incredible victory, but forget that it took a lot of courage and grit for Jael to take matters into her own hands. Every organization needs a few core people who believe so passionately in the mission and vision that they will do anything and everything within their power to advance its cause.

Your ministry needs a Jael to fight for you. You need volunteers — groundskeepers to board members — who will look creatively at your problems, work toward solutions, and push through all the obstacles to victory. Most of all, you need donors who believe in your cause and give sacrificially to promote your mission and vision. You are writing lyrics to your ministry song every day. Years from now what people sing about your organization will be based upon the quality of team members you recruit today. Make sure you find people who’ve got your six!

 

Ron Haas

Vice President

Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. In 2013 he wrote, Ask for a Fish – Bold Faith-Based Fundraising. In 2015 Ron wrote Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

Development

Humble Confidence

Over the years I’ve had the honor to observe numerous Executive Directors, Presidents, Principals, Senior Pastors, Vice Presidents of Advancement, and Major Gift Officers in action. I’ll admit it’s very inspiring to see men and women in these roles make bold, strategic decisions that advance their school, ministry, or local church. But I’ve also seen a number of poor decisions made, which makes me wonder how quickly leaders admit they’ve made a mistake.

Development

Quality Results Means “No Shortcuts”

Do you remember the old Ford Motor Company slogan that stated, “Quality is Job One?” Ford sold a lot of vehicles using that promise. They persuaded car buyers to buy THEIR product, under the belief that the manufacturer had a strong commitment to producing a quality product. But this raises these and other questions: “What does quality mean?” Or, “How will I know quality when I see it?”

Development, Fundraising

Do you have an “Elevator Pitch?”

 

If you are involved in non-profit ministry and/or fund-raising for long, you will probably hear the term “elevator pitch.” Are you familiar with it?

From Wikipedia, ”an elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.” (Pincus, Aileen. “The Perfect (Elevator) Pitch”.)

Development, Strategic Planning

Change: What Do You Mean, Change?!

So how many leaders in your organization does it take to change a light bulb?  Answer: Change – what do you mean, change?!

Change does not come easily for many.  That’s true with individuals and it’s true in the leadership of many nonprofits.  While too much change certainly can do major harm, not enough change can be equally damaging.  We all learn from successes and failures.  Over the years, I’ve encountered both and have learned some lessons.  Allow me to share a few.

Development

Use the Right Tools and get the Right Results

I recently read an article written by Jim Mathis and produced by the Christian Businessmen’s Committee. In his introduction, he stated:

 When I was about 12 years old, my father took me to a hardware store to buy my first set of real tools. Among the first items I acquired were needle-nose pliers. They came with a lecture from my dad that he had already given me many times about the importance of having good tools, knowing how to use them, and taking care of them. He always concluded with the admonition, “Take care of your tools and they will take care of you.”

Development

Five Questions Worth Asking In Your Development Department

Frustrated with not hitting your stride in your advancement work? Wondering how to kick-start an action plan that leads to increased productivity and results?

Asking some candid questions may be very helpful. But rather than ask the standard assessment tool questions that often appear on evaluations, consider asking some more penetrating questions.

While working with a client recently, I was asked to do a performance evaluation of each person on the advancement team. I pulled up each person’s position description and asked them to answer five key questions. Their responses were submitted in brief written form prior to our meeting and they became a great springboard for discussion and action plans.

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