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A sunrise over four distinct paths—dry cracked ground, a dirt road, a rocky path, and thorny terrain—stretching into the distance, with the text “Four Fundraising Volunteers” and “Matthew 13:8” displayed in the sky.
Fundraising Verse of the Week

Four Fundraising Volunteers

“Still other seed fell on good soil, where it produced a crop, a hundred, sixty or thirty times what was sown” (Matthew 13:8).

Choosing who serves on your volunteer fundraising team is one of your most important leadership decisions. The right people multiply your impact; the wrong ones drain your energy and stall progress. Jesus’ parable of the four types of soil teaches how people receive the gospel, and it offers surprising insight for recruiting volunteers. Just like the farmer encountered different soil conditions, you’ll discover people respond very differently when asked to help with fundraising.

Hardened-The path
The first type of ground Jesus mentions is the hard-packed path where birds eat the seeds before they can even sink in. In volunteer recruitment, these are people whose hearts are closed to your mission or who want nothing to do with fundraising. Their first response is, “I can’t ask people for money.” Maybe they just don’t see asking for money as ministry. Don’t take it personally. Not everybody is wired for fundraising.

Shallow-The rocky ground
The second type is rocky soil with just a thin layer of dirt. Seeds sprout quickly but die fast when the heat comes because their roots can’t go deep. These volunteers sign up enthusiastically and make big promises, but when the work gets hard or takes longer than expected, they disappear. They lack the deep commitment needed to finish. Experienced leaders learn to look past initial excitement and discern whether someone truly understands what they’re signing up for.

Distracted-The thorny ground
The third type is thorny ground. Seeds grow here, but weeds choke them out. These volunteers genuinely care about your mission and want to help. But their lives are just too crowded. Work pressures, family needs, and a dozen other commitments squeeze out their ability to serve well. They show up to meetings occasionally but can’t really dig in. The problem isn’t their character, it’s their calendar. Leaders need to help these folks make an honest assessment if this is the right time for them to serve. Perhaps you could suggest other ways they can support your work instead.

Fruitful-The good soil
Finally, Jesus describes good soil that produces a huge harvest of thirty, sixty, or even a hundred times what was planted. These volunteers have a “Here am I. Send me” attitude. Their commitment is real, and they have time to serve. They don’t just show up; they go all in. They don’t just complete tasks; they multiply your impact by bringing others along and modeling what generosity looks like. Pray that the Lord of the Harvest will send these types of workers to you.

Think About This: The farmer’s job isn’t to create good soil; it’s to find it and develop it. Smart leaders invest most heavily in people who show they’re ready rather than spreading energy equally across everyone. This doesn’t mean you’re unkind to those who can’t commit. It means you’re stewarding both your time and theirs well.

Response: Lord, please help me recruit the right people for our fundraising team.Give me wisdom to recognize who is ready to serve and grace to release those who aren’t. Help me build a volunteer team who will cultivate an abundant harvest.

ChatGPT said: A close-up image of three metal keys lying on a smooth brown surface, with the text “Keys to Campaign Success” and a scripture reference displayed in bold letters on the right side. The design has a warm, professional tone suitable for an article about achieving success in fundraising or organizational campaigns.
Fundraising Verse of the Week

Keys to Campaign Success

Then the Spirit came on Amasai, chief of the Thirty, and he said “We are yours, David! We are with you, son of Jesse! Success, success to you, and success to those who help you, for your God will help you.” (1 Chronicles 12:18).

Non-profit organizations launch capital campaigns to turn their dreams into reality. Unfortunately, some campaigns fall short of the goal. How do you know if you’re ready for a campaign? Should you order confetti and balloons? 1 Chronicles 12:38-40 details seven keys to David’s success that apply to your next capital campaign.

Volunteers
“All these were fighting men who volunteered to serve in the ranks” (v. 38). As David came to power, he was joined by many valiant men who were willing to serve. Fundraising is a team effort. You may think you can tackle a capital campaign all by yourself, but you will be much more successful if you recruit a team of committed volunteers.

Buy-In
“They came to Hebron fully determined to make David king over all Israel” (v. 38). Donor buy-in is critical for your campaign success. Your board and major donors must be fully committed to your campaign. Here’s where many campaigns falter. If your leaders are unsure, your campaign will be in jeopardy.

Alignment
“All the rest of the Israelites were also of one mind to make David king” (v. 38). One key reason for conducting a feasibility study is to test your assumptions. You want to believe that your constituency supports your direction, but you don’t really know until you ask. Test your case for support with your closest supporters and listen to their feedback.

Internal Support
“…their families had supplied provisions for them” (v. 39). Leadership gifts start everything moving. Those closest to David believed in his leadership and those closest to your ministry must believe in your direction. You know your donors’ hearts by how they invest their treasure (see Matt. 6:21). Don’t start your campaign without support from your key donors. The top ten gifts will set the pace for your whole campaign.

External Support
“Also, their neighbors from as far away as Issachar, Zebulun, and Naphtali came bringing food…” (v. 40). News about David’s coronation spread like wildfire. People came from near and far to join the celebration. A capital campaign gives you the opportunity to rally your constituency to accomplish something of eternal significance.

Generosity
“There were plentiful supplies of flour, fig cakes, raisin cakes, wine, olive oil, cattle, and sheep…” (v. 40). The people emptied their storehouses to bring their abundance. Be prepared to receive gifts of cash, multi-year pledges, gifts of appreciated assets, estate gifts, and even grain if you live in ag country.

Joy
“…there was joy in Israel” (v.40). One of the great outcomes of a successful campaign is the joy it brings to everyone in your constituency especially to those who participate. Generous people find great joy in giving because “God loves a cheerful giver” (2 Cor. 9:7).

Think About This: You can make all the right preparations but don’t forget—success comes when “God helps you” (1 Chron. 12:18).

Response: Father, please give me wisdom to prepare well for our next capital campaign. Help us succeed for your glory.

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