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A sunrise over four distinct paths—dry cracked ground, a dirt road, a rocky path, and thorny terrain—stretching into the distance, with the text “Four Fundraising Volunteers” and “Matthew 13:8” displayed in the sky.
Fundraising Verse of the Week

Four Fundraising Volunteers

“Still other seed fell on good soil, where it produced a crop, a hundred, sixty or thirty times what was sown” (Matthew 13:8).

Choosing who serves on your volunteer fundraising team is one of your most important leadership decisions. The right people multiply your impact; the wrong ones drain your energy and stall progress. Jesus’ parable of the four types of soil teaches how people receive the gospel, and it offers surprising insight for recruiting volunteers. Just like the farmer encountered different soil conditions, you’ll discover people respond very differently when asked to help with fundraising.

Hardened-The path
The first type of ground Jesus mentions is the hard-packed path where birds eat the seeds before they can even sink in. In volunteer recruitment, these are people whose hearts are closed to your mission or who want nothing to do with fundraising. Their first response is, “I can’t ask people for money.” Maybe they just don’t see asking for money as ministry. Don’t take it personally. Not everybody is wired for fundraising.

Shallow-The rocky ground
The second type is rocky soil with just a thin layer of dirt. Seeds sprout quickly but die fast when the heat comes because their roots can’t go deep. These volunteers sign up enthusiastically and make big promises, but when the work gets hard or takes longer than expected, they disappear. They lack the deep commitment needed to finish. Experienced leaders learn to look past initial excitement and discern whether someone truly understands what they’re signing up for.

Distracted-The thorny ground
The third type is thorny ground. Seeds grow here, but weeds choke them out. These volunteers genuinely care about your mission and want to help. But their lives are just too crowded. Work pressures, family needs, and a dozen other commitments squeeze out their ability to serve well. They show up to meetings occasionally but can’t really dig in. The problem isn’t their character, it’s their calendar. Leaders need to help these folks make an honest assessment if this is the right time for them to serve. Perhaps you could suggest other ways they can support your work instead.

Fruitful-The good soil
Finally, Jesus describes good soil that produces a huge harvest of thirty, sixty, or even a hundred times what was planted. These volunteers have a “Here am I. Send me” attitude. Their commitment is real, and they have time to serve. They don’t just show up; they go all in. They don’t just complete tasks; they multiply your impact by bringing others along and modeling what generosity looks like. Pray that the Lord of the Harvest will send these types of workers to you.

Think About This: The farmer’s job isn’t to create good soil; it’s to find it and develop it. Smart leaders invest most heavily in people who show they’re ready rather than spreading energy equally across everyone. This doesn’t mean you’re unkind to those who can’t commit. It means you’re stewarding both your time and theirs well.

Response: Lord, please help me recruit the right people for our fundraising team.Give me wisdom to recognize who is ready to serve and grace to release those who aren’t. Help me build a volunteer team who will cultivate an abundant harvest.

Person participating in an ice bucket challenge, dumping a bucket of water over their head outdoors, with the words 'Fad Fundraising' and 'Acts 17:21' on a blue background.
Fundraising Verse of the Week

Fad Fundraising

“All the Athenians and the foreigners who lived there spent their time doing nothing but talking about and listening to the latest ideas” (Acts 17:21).

Joseph Bayly wrote The Gospel Blimp as a satire to poke fun at Christian ministries that build elaborate systems but neglect the real work of evangelism. The plot focuses on George and Ethel, a friendly Christian couple who was concerned about their next-door neighbors but didn’t know how to share the good news of Jesus Christ. One night during a gathering at their home with some Christian friends, a blimp flew overhead. Their friend Herm came up with a brilliant idea: Why not use a blimp to proclaim the Christian message to the unchurched citizens of Middletown? Herm’s vision spawned a new non-profit organization with an exciting new strategy to buy a used blimp, hire a pilot, and evangelize their hometown by towing Bible-verse banners, broadcasting Christian music and programs over loudspeakers, and “carpet bombing” folks with gospel tracts. It’s a great farce, if only it didn’t hit so close to home. We will do anything in the name of evangelism—except talk to people about Christ. This same attitude infects fundraising. Consider these four questions as you evaluate your next fundraising event.

Time
Fundraising events take massive amounts of time to plan, execute, and follow-up. Know your purpose before investing the time. What are the key performance indicators for your event? Is your goal volunteer engagement, donor cultivation, generating fundraising income, goodwill and peer relationship building, memorable experiences, networking, milestone, or mission-affirming celebrations, etc.? Identify two or more specific outcomes for your next event.

Volunteers
Your volunteers are a precious resource. Invest their time wisely. Will the volunteer opportunities for your event be meaningful and life-giving for volunteers? Will they be energized by serving or just dutifully helping because this is what we/they have always done? If you accounted for all your volunteer time, would you break even?

Constituents
Can the time and energy invested in your event achieve significant outcomes in moving forward donor relationships through goodwill, networking, or raising funds? Events can effectively encourage greater community support, promote your mission, start new relationships, and build donor and volunteer loyalty. Sometimes we think we must take every donor down the same path. How will you reach the major donors who don’t attend your events?

Priorities
Stephen Covey said, “The enemy of the best is often the good.” Events can be positive experiences or black holes that compress and stretch you at the same time through a phenomenon called ‘spaghettification.’ At the end of the year, you will be graded on how much money you raised, not how many events you planned. You only have so many hours in your week to raise money. Manage your time wisely. Any activity that is not directly connected to identifying, cultivating, or soliciting major donors should be secondary on your to-do list.

Think About This: Fundraising events might bring you closer to your major donors, but like George and Ethel learned—it’s more effective to meet your friend face to face.

Response: Father, help me not rely too much on events to tell our story. Give me courage to visit my major donors personally and ask for their support.

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