“Martha, Martha,” the Lord answered, “you are worried and upset about many things,  but few things are needed—or indeed only one. Mary has chosen what is better, and it will not be taken away from her” (Luke 10:41-42).

Martha had a servant’s heart and wanted everything to be perfect for Jesus. No doubt her meal was a lovely Jewish feast with a fish course, soup, a main course of meat or poultry, followed by dessert. Naturally, there were more tasks to complete than time to do them. Luke records, “Martha was distracted by all the preparations that had to be made” (vs. 40).  So, Martha asked Jesus to tell Mary to help her prepare. Jesus gently rebuked her and reminded her to focus on what mattered most—cultivating a relationship with him.

Fundraisers also face the distraction of many competing priorities. Each task seems important, but you must prioritize among many good things to focus on the most important—cultivating relationships with your key donors.

Many things
What are your “many fundraising things”? Fundraisers live in an intense, fast-paced environment juggling multiple tasks simultaneously—coordinating volunteers, managing donor communications, overseeing events, and tracking financial goals. The constant pressure to meet deadlines, respond to donor inquiries, and adapt to unexpected challenges creates a whirlwind of activity that demands your every waking moment.

Few Things
Martha was worried and upset about many things, but Jesus said only a few things were needed. It’s easy to fall into the fundraising trap of “just one more event.” Before agreeing to the next ice bucket challenge, ask yourself: Does this event deepen my relationships with donors, or is it simply another activity without fundraising focus or return on investment? It’s much better to do a few things well than many things haphazardly. More activities don’t necessarily mean greater productivity.

Better Things
Fundraising is a constant struggle between making things complex or keeping them simple. Sometimes we confuse our donors when we try to do too many things at once—running multiple campaigns and sending mixed messages. If you can’t clearly communicate your campaign story in sixty seconds, it’s too complicated. The best fundraisers keep their message concise by telling one clear story and making it easy for people to understand your mission and how they can partner with you.

One Thing
John 12:2 records the second time Martha hosted Jesus, “Here a dinner was given in Jesus’ honor. Martha served, while Lazarus was among those reclining at the table with him.” Martha again served but this time she was not distracted with busyness. She had learned to cherish spending time with Jesus. The highest and best use of your fundraising time this week is investing quality time in cultivating relationships with your key donors. Everything else should take second place.

Think About This: If you’re going to conduct an orchestra, you must turn your back on the crowd. Likewise, if you prioritize cultivating donor relationships, you must say no to many good but distracting fundraising activities. Martha finally chose wisely. Will you?

Response: Lord, please remove the clutter from my calendar and schedule some divine appointments. Prompt me with the name of one key donor you want me to contact this week.