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Wide banner image of a sunlit vineyard with rows of grapevines heavy with dark purple grapes, green leaves filling the foreground, and the text “A Fundraising Pruning Guide” and “John 15:1–2” overlaid on the image.
Fundraising Verse of the Week

A Fundraising Pruning Guide

“I am the true vine, and my Father is the gardener. He cuts off every branch in me that bears no fruit, while every branch that does bear fruit he prunes so that it will be even more fruitful” (John 15:1-2).

Pruning your apple tree makes everything better. More air and sunlight get into the tree, which means the apples end up sweeter, prettier, and actually ripen properly instead of staying small and sour. It’s like the tree gets to focus its energy on making fewer but way better apples. Jesus used this same principle when talking about spiritual growth, and it applies perfectly to fundraising. Sometimes the best thing you can do for your organization is not to add more programs or events, it’s to cut away what’s not working.

When Events Become Energy Drains
That annual silent auction your board started five years ago? The one that now requires six months of planning, exhausts your volunteers, and barely breaks even after expenses? It might be time for some pruning. Just because something worked once doesn’t mean it deserves to live forever. Good fundraising events should energize your mission, not drain it. If an event isn’t pulling its weight financially or building meaningful relationships with donors, it’s stealing resources from activities that could actually bear fruit.

The SYBUNT Problem
Every nonprofit has donors who gave “Some Year But Unfortunately Not This Year.” They clutter your database like dead branches on a tree, and you keep sending them expensive mailings hoping they’ll give again. But here’s the tough truth: if someone hasn’t given in three years, they’re probably not coming back through your regular appeals. Instead of letting these dormant donors drain your mailing budget, try one targeted re-engagement campaign. If that doesn’t work, move them to an inactive list. Your active donors deserve your full attention and resources.

Pruning Your Team
Not every development staff member is going to thrive in fundraising. You can measure activity all day long: phone calls made, emails sent, events attended, but at the end of the year, the question is simple: did they raise money? Great fundraisers don’t just maintain existing donors; they bring in new ones. If someone consistently struggles to build relationships and secure gifts, they might be better suited for a different role. It’s not mean – it’s honest stewardship.

Your Most Precious Resource: Time
As a leader, your calendar is like a garden plot. Every plant competes for the same limited space. That weekly report that takes three hours to compile? The committee meeting that goes in circles? The administrative tasks that keep you from actually talking to donors? Prune ruthlessly. Your highest and best use of time is identifying, cultivating, and asking major donors. Everything else should be delegated, streamlined, or eliminated.

Think About This: Remember, pruning isn’t punishment – it’s preparation for growth. When you cut away what’s not working, you create space for what could flourish. Your remaining programs become stronger. Your staff becomes more focused. Your donors receive better attention. Sometimes the most loving thing a gardener can do is make the hard cuts that allow for new growth.

Response: Lord, please give me wisdom to prune everything (and everyone) that’s not working to make us more effective.

Pile of U.S. dollar bills forming a mound under the headline “When the World Offers Easy Money,” set against a dark background, symbolizing temptation and financial allure.
Fundraising Verse of the Week

When the World Offers Easy Money

“Do not listen to Hezekiah. This is what the king of Assyria says: Make peace with me and come out to me” (2 Kings 18:31).

King Hezekiah was in big trouble. Sennacherib had bulldozed through 46 cities of Judah and surrounded Jerusalem. He boasted, “As for him (Hezekiah), I confined him inside the city Jerusalem, his royal city, like a bird in a cage. I set up blockades against him and made him dread exiting his city gate.”1 Sennacherib’s envoys stood before Jerusalem’s walls to negotiate Israel’s surrender. Their five tempting arguments still speak to ministry leaders considering debt to solve their financial problems.

Your Friends Won’t Help You
“Egypt is a splintered reed of a staff that will pierce the hand of anyone who leans on it” (2 Kings 18:21). Sennacherib dismissed Egypt as unreliable. We’re afraid our donors won’t be there when we need their support. Sometimes the “unreliable allies” excuse masks our own reluctance to make the ask.

We Have What You Need
“Come now, make a bargain with my master, the king of Assyria: I will give you two thousand horses” (2 Kings 18:23). Sennacherib offered immediate resources to solve immediate problems. Today’s equivalent might be bridge loans, lines of credit, or bond financing promising quick solutions to your cash flow challenges. Consider all your options carefully before “making a bargain” with your lending master.

God Told Me
Note Sennacherib’s arrogance, “The Lord himself told me to march against this country and destroy it” (2 Kings 18:25). Perhaps you have a well-meaning advisor suggesting, “God brought us this great deal.” One Christian institution seriously considered bond funding which would have restricted spiritual programming to only 40% of their new facility. Somehow, that doesn’t seem like an answer to prayer.

Take the Easy Way Out
“Then each of you will eat fruit from your own vine and fig tree and drink water from your own cistern, until I come and take you to a land like your own” (2 Kings 18:31-32). Sennacherib’s offer sounded appealing: maintain your lifestyle, avoid the struggle, accept our terms. Borrowed money can build buildings and fund programs, but it often comes with hidden costs, not just financial, but organizational and spiritual.

Everybody Else is Doing It
“Has the god of any nation ever delivered his land from the hand of the king of Assyria?” (2 Kings 19:12). Sennacherib argued that every other kingdom had fallen to his superior resources. Ministry leaders often hear “all successful organizations leverage debt” or that fundraising simply “isn’t realistic” in today’s economy. Financing isn’t necessarily wrong, but it may not be God’s intended path for your organization’s current challenge.

Think About This: Hezekiah took Sennacherib’s letter and “went up to the temple of the Lord and spread it out before the Lord” (2 Kings 19:14). “That night the angel of the Lord went out and put to death a hundred and eighty-five thousand in the Assyrian camp.” (2 Kings 19:35). The same God who delivered Jerusalem from overwhelming odds can provide for your ministry’s needs.

Nighttime nativity silhouette with a bright star shining over a manger and three wise men on camels, set against a star-filled sky, with text reading The Indescribable Gift.
Fundraising Verse of the Week

The Indescribable Gift

“Thanks be to God for his indescribable gift!” (2 Corinthians 9:15)

We take great care when selecting the perfect gift for that special person, but nothing compares with our Heavenly Father’s gift of his only Son to be “an atoning sacrifice for our sin” (1 John 4:10). Praise God for his generous, sacrificial gift of salvation! Without God’s generosity to us, we would be eternally lost and without hope. Paul responded to God’s gift with this doxology of praise. How should you respond to the generosity of your donors? Gifts from your ministry partners accomplish four results.

Practical
Henry Ford said, “Nothing happens until someone sells something.” In ministry, nothing happens until someone gives something. Generosity starts a chain reaction of blessing. “This service that you perform is… supplying the needs of the Lord’s people” (2 Cor. 9:12). Gifts solve real problems and enable you to serve others. With a balanced budget you can educate more students, feed more hungry people, and reach more people with the Gospel. More money means more ministry.

Personal
Your ministry benefits when donors give, their generosity also demonstrates the genuineness of their faith. Because of the service by which you have proved yourselves” (2 Cor. 9:13). Giving is an expression of “the obedience that accompanies your confession of the gospel of Christ” (vs. 13). James warns us that faith without works is dead. What good is it, my brothers and sisters, if someone claims to have faith but has no deeds? Can such faith save them?  Suppose a brother or a sister is without clothes and daily food. If one of you says to them, ‘Go in peace; keep warm and well fed,’ but does nothing about their physical needs, what good is it?” (James 2:14-16). Giving transforms mere talk into action.

Praise
Generous giving prompts “many expressions of thanks to God” (vs. 12). Great news about a generous gift spreads like wildfire. “Others will praise God for… your generosity in sharing with them and with everyone else” (2 Cor. 9:13). Share with your donors how their gift is making an eternal difference and how your whole team is thanking God because of their generosity. Tell an impact story that would not have happened without their gift. Thank them for sharing with you and the other ministries they support.

Prayer
We are encouraged to pray for missionaries who are sharing the gospel throughout the world. Many donors don’t realize that those who benefit from their generosity are also praying for them. “And in their prayers for you their hearts will go out to you, because of the surpassing grace God has given you” (vs. 14). The greatest way to thank your donors is to pray for them. Ask for their prayer requests, spend time praying for them, and follow up to hear how God has answered.

Think About This: So many great things happen when donors give generously. You have the privilege of asking your donors to partner with you to accomplish eternal work. This week thank your donors for their generous, sacrificial gifts to your ministry.

Response: Father, I am so thankful to you for our donors. Please help me express my gratefulness to my donors in ways that give you all the glory.

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Fundraising Verse of the Week

Fundraising Know How

“See, I have chosen Bezalel son of Uri… and I have filled him with the Spirit of God, with wisdom, with understanding, with knowledge and with all kinds of skills” (Exodus 31:2-3).

God gave Moses the intricate plans for the Tent of Meeting, the ark of the covenant, and all its furnishings. He also assigned Bezalel to create all these holy items. In today’s vernacular we would call him a “maker.” Bezalel knew everything about everything—a jack of all trades. He was a master metalsmith, stonecutter, woodworker, seamster, leatherworker, and a perfumer (see Exo. 31:4-11). Bezalel became this gifted artisan because the Holy Spirit filled him with supernatural wisdom, understanding, knowledge, and skill. The Spirit can also fill you with fundraising know-how.

Wisdom
God came to Solomon in a dream and said, “Ask for whatever you want me to give you” (1 Kings 3:5). Solomon could have asked for long life, wealth, or the death of his enemies. Instead, he asked for wisdom. If you were answering for your ministry, how would you respond? Would you ask for a balanced budget? New buildings? More staff? More people to serve? Most ministry leaders would ask for a huge endowment. Instead, you should seek God’s wisdom to fundraise well.

Understanding
“Trust in the Lord with all your heart and lean not on your own understanding” (Prov. 3:5). You make decisions every day, how many of those decisions do you pray about? How often do you inquire of the Lord about your right next fundraising step? The tribe of Issachar were “men who understood the times and knew what Israel should do” (1 Chron. 12:32). Some nonprofits understand their financial needs but don’t seem to understand that they must cultivate relationships with donors who could help meet those needs.

Knowledge
Knowledge is the accumulation of facts and data that you acquire through study, research, investigation, observation, or experience. How have you increased in your general fundraising knowledge? More importantly, how have you increased your knowledge about your key donors? Fundraising is about relationships. Who do you know? How are you connected? What are your donors’ giving interests? When is the best time to ask? What projects get them excited? Get to know your major donors.

Skill
Solomon hired Huram to work on the Temple. He also was a skilled craftsman who “was filled with wisdom, with understanding and with knowledge to do all kinds of bronze work” (1 Kings 7:14). It takes practice to become a skilled craftsman. Likewise, it takes practice to become a skillful fundraiser. The best learning is not in a classroom but in the field talking with major donors. Asking is the most important skill a fundraiser must develop. Refine your asking skills by asking more.

Think About This: Fundraising wisdom, understanding, knowledge, and skill starts with being filled with the Spirit. God gives you the same opportunity he gave Solomon. “If any of you lacks wisdom, you should ask God, who gives generously to all without finding fault, and it will be given to you” (James 1:5).

Response: Father, when it comes to my fundraising efforts, please “fill me with the knowledge of your will through all the wisdom and understanding that the Spirit gives” (Col. 1:9).

The image features a soft pink background with several layered paper-style hearts in various sizes on the left side. On the right, elegant white text reads “Recognizing Donor Loyalty” with the reference “1 Kings 2:7” below it. The overall design conveys warmth, gratitude, and appreciation.
Fundraising Verse of the Week

Recognizing Donor Loyalty

“But show kindness to the sons of Barzillai of Gilead and let them be among those who eat at your table. They stood by me when I fled from your brother Absalom” (1 Kings 2:7).

David was experiencing the lowest moment of his life. His son, Absalom, rebelled forcing David and his household to escape across the Jordan River. They arrived at the little village of Mahanaim exhausted, hungry, and thirsty. There, a wealthy man named Barzillai the Gileadite appeared with many gifts: wheat, barley, flour, roasted grain, honey, and cheese from cows’ milk (see 2 Sam. 17: 27-29). His generosity and David’s response teach us four important lessons about deepening our donor relationships.

Generosity
Perhaps Barzillai had met David previously or perhaps he just knew his reputation. Either way he developed a deep loyalty for David which resulted in rich generosity. A major donor was asked if he would support a campaign and he responded, “I don’t know much about this project, but I’ve known the president for years and trust his judgment. My wife and I would consider a gift of $500,000.” Generosity springs up from a loyal heart. Barzillai’s gifts gave David strength to fight another day.

Humility
On David’s return to Jerusalem, he didn’t forget who helped him win the battle and invited Barzillai to come live in the palace. Barzillai graciously declined the invitation, “How many more years will I live, that I should go up to Jerusalem with the king? I am now eighty years old. Can I tell the difference between what is enjoyable and what is not? Can your servant taste what he eats and drinks? Can I still hear the voices of male and female singers? Why should your servant be an added burden to my lord the king?” (2 Sam. 19: 34-35). Some donors don’t want recognition, but you should offer anyway.

Sacrifice
Barzillai then made an unusual request and asked David to take his servant, Kimham, to the palace instead of him. David was pleased to respond, “anything you desire from me I will do for you” (2 Sam. 19:38). One important way to honor your major donors for their loyalty is to listen to their ideas and implement them whenever you can. If they ask for a favor, respond with the generosity they have shown to you. This was true friendship. “The king kissed Barzillai and bid him farewell, and Barzillai returned to his home” (2 Sam. 19:39).

Legacy
Every nonprofit wants to know how to reach the next generation of donors. Typically, grandparents and parents have institutional loyalty, but children and grandchildren lose interest. One key way to capture the interest of the next generation is to honor the memory of the previous generation. David told Solomon to honor the descendants of Barzillai because he stood by him when times were tough (see 1 Kings 2:7).

Think About This: Famed L. A. Dodgers’ coach Tommy Lasorda said, “You give loyalty, you’ll get it back. You give love, you’ll get it back.” Sounds like the principle of “sowing and reaping.”

Response: Father, I praise you for our faithful donors who have stood by us in good times and bad times. Help me honor them for their loyalty.

ChatGPT said: A close-up image of three metal keys lying on a smooth brown surface, with the text “Keys to Campaign Success” and a scripture reference displayed in bold letters on the right side. The design has a warm, professional tone suitable for an article about achieving success in fundraising or organizational campaigns.
Fundraising Verse of the Week

Keys to Campaign Success

Then the Spirit came on Amasai, chief of the Thirty, and he said “We are yours, David! We are with you, son of Jesse! Success, success to you, and success to those who help you, for your God will help you.” (1 Chronicles 12:18).

Non-profit organizations launch capital campaigns to turn their dreams into reality. Unfortunately, some campaigns fall short of the goal. How do you know if you’re ready for a campaign? Should you order confetti and balloons? 1 Chronicles 12:38-40 details seven keys to David’s success that apply to your next capital campaign.

Volunteers
“All these were fighting men who volunteered to serve in the ranks” (v. 38). As David came to power, he was joined by many valiant men who were willing to serve. Fundraising is a team effort. You may think you can tackle a capital campaign all by yourself, but you will be much more successful if you recruit a team of committed volunteers.

Buy-In
“They came to Hebron fully determined to make David king over all Israel” (v. 38). Donor buy-in is critical for your campaign success. Your board and major donors must be fully committed to your campaign. Here’s where many campaigns falter. If your leaders are unsure, your campaign will be in jeopardy.

Alignment
“All the rest of the Israelites were also of one mind to make David king” (v. 38). One key reason for conducting a feasibility study is to test your assumptions. You want to believe that your constituency supports your direction, but you don’t really know until you ask. Test your case for support with your closest supporters and listen to their feedback.

Internal Support
“…their families had supplied provisions for them” (v. 39). Leadership gifts start everything moving. Those closest to David believed in his leadership and those closest to your ministry must believe in your direction. You know your donors’ hearts by how they invest their treasure (see Matt. 6:21). Don’t start your campaign without support from your key donors. The top ten gifts will set the pace for your whole campaign.

External Support
“Also, their neighbors from as far away as Issachar, Zebulun, and Naphtali came bringing food…” (v. 40). News about David’s coronation spread like wildfire. People came from near and far to join the celebration. A capital campaign gives you the opportunity to rally your constituency to accomplish something of eternal significance.

Generosity
“There were plentiful supplies of flour, fig cakes, raisin cakes, wine, olive oil, cattle, and sheep…” (v. 40). The people emptied their storehouses to bring their abundance. Be prepared to receive gifts of cash, multi-year pledges, gifts of appreciated assets, estate gifts, and even grain if you live in ag country.

Joy
“…there was joy in Israel” (v.40). One of the great outcomes of a successful campaign is the joy it brings to everyone in your constituency especially to those who participate. Generous people find great joy in giving because “God loves a cheerful giver” (2 Cor. 9:7).

Think About This: You can make all the right preparations but don’t forget—success comes when “God helps you” (1 Chron. 12:18).

Response: Father, please give me wisdom to prepare well for our next capital campaign. Help us succeed for your glory.

A person’s hand giving a thumbs-down gesture in front of a dark chalkboard background with large white text that reads “When Your Donor Says No” and a smaller Bible reference “Luke 14:16–18.”
Fundraising Verse of the Week

When Your Donor Says No

Jesus replied: A certain man was preparing a great banquet and invited many guests. At the time of the banquet he sent his servant to tell those who had been invited, “Come, for everything is now ready.” But they all alike began to make excuses (Luke 14:16-18).

Stanley Weinstein opined, “Successful fundraising is the right person asking the right prospect for the right amount for the right project at the right time in the right way.” When donors reject your invitation to partner with you, something is off in the fundraising equation. You need to discover the underlying reasons. Consider these giving variables:

Wrong Asker
The number one reason people give is because of who asks. Assign the right person to solicit your prospect. Choose someone your prospect is comfortable with and will have the greatest likelihood for success. Be humble and realize that you might not be the best choice.

Wrong Prospect
Some nonprofit organizations have broad donor appeal because they serve a wide constituency. Ask yourself why would someone consider giving to your ministry? Your prospective donor must have some connection—the closer the better. However, any solicitation is a nonstarter if your mission doesn’t align with your prospective donor’s values.

Wrong Project
Everyone has giving motivations and interests. Some love education. Some have compassion to care for the poor and needy. Some only give to international missions. Donors reject our proposals because we haven’t listened. Gifts grow in size and frequency when you align with your donors’ hearts.

Wrong Time
A donor might support your mission and your specific project, but still not give because of timing issues. Be flexible and offer giving options. Could they give a small gift now to show their support for the project, and give the balance of their pledge later?

Wrong Amount
A large request should never be a surprise. Active listening will help you identify the right gift range. There is no exact science for determining what to ask. What has your donor given in the past? If you are asking for an annual gift, you can ask 2 to 10 times over their previous gift. If you are asking for a capital campaign commitment, you can stretch them 10 to 25 times their annual gift.

Wrong Way
A major donor shared that in the past few years she has been getting phone calls, letters, and personal visits from ministry directors and development staff who literally demand that she give a gift to their organization. They don’t ask, “Would you consider a gift of $50,000?” or “Would you pray about giving a gift of $100,000?” Their actual words are, “You must give a gift of $250,000 to this project.” That’s not biblical boldness; it’s just plain rude.

Think About This: The man in the parable of the banquet wasn’t deterred by those who rejected his invitation. Instead, he instructed his servant to, “Go out to the roads and country lanes and compel them to come in, so that my house will be full” (Luke 14:23). When your prospects say no, keep asking until others say yes!

Response: Father, forgive me for being discouraged when donors reject my ask. Help me discern what went wrong so I can hear a “yes!”

Campfire burning brightly by a lake at sunset with the words “Fired Up Donors” and “2 Timothy 1:6” written on the left side.
Fundraising Verse of the Week

Fired Up Donors

“For this reason I remind you to fan into flame the gift of God” (2 Timothy 1:6).

Starting a fire by rubbing two sticks together takes dry wood, incredible patience, and high pain tolerance. First, gather some small twigs for tinder, some slightly larger sticks for kindling, and some bigger chunks of wood. Rotate a spindle stick between your hands repeatedly on a piece of wood until the friction makes embers at the base of the stick. Once there’s a glowing ember transfer it to your tinder nest. Blow gently on the ember to ignite a flame. Slowly build your fire with kindling then add some fuelwood and marshmallows.

Every believer has a spiritual gift to kindle into a raging fire for the glory of God. The privilege of sharing is one of them, “if it is giving, then give generously” (Rom 12:8). Consider these four ways to spark a fire in your heart so you can ignite generous giving in the hearts of your ministry partners, “For the Spirit God gave us does not make us timid, but gives us power, love and self-discipline” (2 Tim. 1:7).

Not Timid
Paul admonished Timothy to not fear man but to boldly proclaim the word of God. Fear is a major hindrance to successful fundraising. We worry about how a prospective donor might respond to our proposal. Will they be offended? Will they get angry? Will asking for a gift harm our friendship? Some respond to this fear by talking around a gift instead of clearly asking what you want your donor to consider. Don’t heavenly hint, boldly ask!

Power
The phrase, “do not be afraid” is mentioned 365 times in the Bible. As a fundraiser you should take this promise to heart, “The Lord is with me; I will not be afraid. What can mere mortals do to me?” (Psa. 118:6). What’s the worst that could happen when you ask for a gift? The donor might refuse. However, a “no” is empowering because it gives you important feedback. Did they say no to the project? the gift amount? or the timing? Discover the underlying reason for their response and address their concerns.

Love
“Perfect love drives out fear” (1 John 4:18). Where is the love in fundraising? First, your love for the Lord as you seek to serve him. Then, your love for the people your ministry serves. Finally, your love for your ministry partner as you help fan their flame to lay up treasures in heaven and take hold of the life that is truly life (1 Tim. 6:19). Focus on how your donor benefits.

Self-discipline
What does self-discipline have to do with fundraising? Brian Tracy author of No Excuses says, “Your ability to discipline yourself, to set clear goals, and then to work toward them every day, will do more to guarantee your success than any other single factor.”  You need self-discipline to keep asking!

Think About This: Fundraising isn’t manipulating your donor to do something they will regret. Fund Raising School Founding Director Hank Rosso defined fundraising as “the gentle art of teaching people the joy of giving.”

Response: Father, please help me “spur (donors) toward love and good deeds” (Heb. 10:24) so they experience the joy of generosity.

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Fundraising Verse of the Week

P.U.S.H. Fundraising

“The prayer of a righteous person is powerful and effective” (James 5:16).

Elijah prayed and it did not rain for three and a half years. Imagine forty-two months without rain—rivers dwindle to a trickle, lakes evaporate, crops fail, livestock die of thirst, and hope slowly fades. Elijah prayed again and “the heaven gave rain and the earth produced its crops” (James 5:18).  It wasn’t a quick “bless the missionaries” prayer. Seven times he prayed and asked his servant to look to the sky for answers. Six times the servant saw nothing, but the seventh time he saw “a cloud as small as a man’s hand rising from the sea” (1 Kings 18:44). God opened the windows of heaven because of Elijah’s persistent prayer.

Are you experiencing a budget drought? You need P.U.S.H. Fundraising—Pray Until Something Happens. Often, we stop praying after one or two anemic prayers, but God answers when we persevere. Sure, you pray to meet your budget, but do you pray for the individuals who can help you meet your budget? If you only know your donors by their I.D. numbers, you can only pray in generalities. But if you know your donors intimately, you can pray with understanding. Paul prayed these requests for the Colossian believers (see Col. 1:9-10).

Know God’s will. “We continually ask God to fill you with the knowledge of his will through all the wisdom and understanding that the Spirit gives” (v. 9).
Knowing and doing God’s will is top of mind for every believer who wants to wholeheartedly serve the Lord. Your ministry partners need knowledge, wisdom, and understanding to make good stewardship decisions.

Live worthy. “Live a life worthy of the Lord” (v.10).
To walk worthy means our actions match our words. Sincere believers don’t say one thing and do another. Wealth comes with many temptations. Unfortunately, many “have wandered from the faith and pierced themselves with many griefs” (1 Tim. 6:10). Pray for your ministry partners to live their faith, not merely profess it.

Please God. “Please him in every way” (v. 10).
In the last days, people will be “lovers of pleasure rather than lovers of God” (2 Tim. 3:4). Pray your donors will not be swayed by “the worries of this life, the deceitfulness of wealth and the desires for other things” (Mark 4:19). Your donors need wisdom to please the Lord in their money management, especially their giving.

Bear fruit. “Bearing fruit in every good work” (v. 10).
Jesus taught, “If you remain in me and I in you, you will bear much fruit; apart from me you can do nothing” (John 15:5). Pray your ministry partners will remain in Christ and bear fruit that lasts. Hudson Taylor said, “The Lord’s work done in the Lord’s way will never fail to have the Lord’s provision.” In response Francis Shaefer observed, “The Lord’s work done in human energy is not the Lord’s work any longer. It is something, but it is not the Lord’s work.”

Think About This: If God answered all your prayers, would it change the world and your ministry partners, or just your budget?

Response: Father, please help me pray specifically for our donors to seek your will and bear much fruit through their generosity.

A man in a suit pointing directly at the camera with a serious expression, set against a soft beige background; bold text on the right reads “SAY YOU, NOT ME! 2 Thessalonians 1:11.
Fundraising Verse of the Week

Say You, Not Me!

“We constantly pray for you, that our God may make you worthy of his calling, and that by his power he may bring to fruition your every desire for goodness and your every deed prompted by faith” (2 Thessalonians 1:11).

Thessalonica was a short, but productive stop on Paul’s second missionary journey (Acts 17:1-8). The unbelieving Jews were so jealous of the gospel’s success, they ran Paul and Silas out of town. Though he left abruptly, he kept thinking about and praying for these friends and sent Timothy back to check on them (1 Thess. 3:1-2). We can learn much about our donor relationships from Paul’s relationship with the Thessalonians.

Donor-Focused
We can hear Paul’s heart for these believers in the language he used. In 2 Thessalonians 1, he emphasized “you” and “your” seventeen times to express his love. He thanked God for them (vs. 3), boasted about their faith (vs. 4), gave them hope in God’s justice (vs. 5-10), and “constantly prayed for them” (vs. 11). Paul’s writing style should prompt us to incorporate more “you” phrases in our writing and conversations. Consider these phrases, “Your help is needed now more than ever,” or “You can fan the flames of revival,” or “We know you want to make a difference,” or “Your gift will last beyond your lifetime.” As you design marketing materials, focus on your donor—not you.

God-Focused
The Thessalonian believers were suffering under great persecution. Twice Paul asked God to make them “worthy of his calling” (vs. 5, 11). What an incredible encouragement it must have been to know that the Apostle Paul was constantly praying for them. Your donors are also experiencing trials of many kinds and you have the privilege of praying for them. Point them to the cross. Pray that God will bring relief and glorify himself (vs. 6, 12).

Donor Success
Paul prayed for God’s favor for his friends. Your donors desire to be good stewards of the resources God has given them. Paul prayed that their every good desire and every deed prompted by faith would become a reality. Know your donors well enough so you can pray effectively for their concerns. Pray for their businesses to thrive, their investments to yield amazing returns, and God’s blessing for a bountiful harvest. As they succeed, they will have more capacity to be generous.

Your Success
When Paul collected money for the poor in Jerusalem, he was reluctant to ask the Thessalonians because they were experiencing extreme persecution and poverty (2 Cor. 8:2). They surprised him and insisted that he receive their gifts so they could join him in serving others (2 Cor. 8:1-4). Generosity is not connected to a person’s net worth, but their heart. Cheerful givers want to make an eternal difference with their gifts (2 Cor. 9:7).

Think About This: Henry Blackaby wrote in Experiencing God, “Find out where God is at work and join him there.” When your donors see God working in your ministry, they will want to join you. Invite them to give, even if they are going through tough times.

Response: Lord, please teach me how to use more “you” language in our materials. May our donors experience the joy of giving through our ministry.

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