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A dramatic wide-angle view of a packed basketball arena with bright overhead lights and two visible hoops, with the text Love the Fundraising Game and the scripture reference 1 Peter 5:2 in white lettering.
Fundraising Verse of the Week

Love the Fundraising Game

โ€œBe shepherds of Godโ€™s flock that is under your care, watching over them, not because you must, but because you are willing, as God wants you to be; not pursuing dishonest gain, but eager to serveโ€ (1 Peter 5:2)

Maybe the reason Michael Jordan was the G.O.A.T. (greatest of all time) is that basketball wasnโ€™t just a game to him. He loved it so much he had a โ€œlove of the gameโ€ clause written into his contract. It meant he could jump into a pickup game anytime he wanted, and even if he got hurt, his contract was still guaranteed. Thatโ€™s what it looks like when you love what you do. Peter describes that same kind of passion in his instructions to elders. Here are four lessons to keep your fundraising fervor alive.

Care for Your Donors
We talk about knowing our donors, but it goes beyond that. It means caring for them as people. Scott called Bill to find out why he hadnโ€™t responded to his emails or voicemails. When they finally connected, Bill shared that he had been caring for his wife Marilyn, who had fallen and undergone back surgery. Thankfully, she was on the mend. Scott offered encouragement and prayed with them right there on the phone. That call had nothing to do with a gift. It had everything to do with shepherding. And their relationship is stronger today because of it.

Not Because You Must
Fundraising can feel like a grind. Youโ€™ve got a full to-do list with donors calls and visits every week. Your activity matters and will transform your results. But hereโ€™s the key. When we start viewing each conversation as a chance to help someone experience the joy of generosity, our whole perspective shifts. It goes from โ€œI have to make this askโ€ to โ€œI get to invite this person into something meaningful.โ€ Thatโ€™s the difference between obligation and calling.

Not Pursuing Dishonest Gain
Peter warns against dishonest gain, and that should hit close to home for every fundraiser. This is one reason why fundraising is not commissioned-based. When your paycheck depends on how much money you bring in, it creates a conflict of interest. Instead of doing whatโ€™s right for the donor, you might focus only on getting the biggest check possible right now. A shepherd of generosity does the opposite. Youโ€™re stewarding the relationship, not just closing the deal.

Eager to Serve
Eagerness to serve means doing your homework. Learn your donorโ€™s giving history, what they care about, and why. Eagerness shows up when you make a thank you call and send a handwritten note. But the truest sign of eagerness is listening more than talking. An eager servant pays attention to what God is doing in that personโ€™s life and looking for where the mission intersects with the donorโ€™s calling.

Think About This: Youโ€™re not a solicitor. Youโ€™re a shepherd of generosity. When you see it that way, fundraising stops being something you have to do and becomes something you get to do.

Response: Father, thank you for calling me into the ministry of fundraising. Give me a shepherdโ€™s heart for every donor youโ€™ve entrusted to my care. Help me love this work the way you love your people. Amen.

A row of colorful, watercolor-style silhouettes of people raising their hands in celebration. The text on the image reads, โ€œMajor Donor Line Up.โ€
Fundraising Verse of the Week

Major Donor Line Up

Jesse had seven of his sons pass before Samuel, but Samuel said to him, โ€œTheย Lordย has not chosen these.โ€ย 11ย So he asked Jesse, โ€œAre these allย the sons you have?โ€ โ€œThere is still the youngest,โ€ Jesse answered. โ€œHe is tending the sheepโ€ (1 Samuel 16:10-11).

King Saul disqualified himself, so the Lord sent Samuel to Bethlehem to select the next king. Jesseโ€™s seven sons passed by Samuel, but the Lord rejected each one. At the end of the parade, Samuel asked if there was another. David was taking care of the sheep, so Jesse quickly summoned him. When David arrived, Samuel immediately anointed him as the next king of Israel.

Identifying major donors can take a similar path. We look for external indications of wealthโ€”what they do for a living, where they live, what they drive, etc. However, these clues donโ€™t uncover a donorโ€™s heart. Samuel was impressed with Jesseโ€™s good-looking sons, but the Lord warned him, โ€œDo not consider his appearance or his height, for I have rejected him. Theย Lordย does not look at the things people look at. People look at the outward appearance,ย but theย Lordย looks at the heartโ€ (1 Sam. 16:7). What qualities should you identify in a major donor?

Heart
God gave David an amazing descriptor, โ€œI have found David son of Jesse, a man after my own heart; he will do everything I want him to doโ€ (Acts 13:22). Listen carefully to your major donors to discover their passion. Some might have great resources, but they might also have a high appetite for the pleasures of the world. Look for people interested in doing what God wants them to do.

Servant
David was not ashamed to get his hands dirty. Thomas Stanleyโ€™s book, The Millionaire Next Door identifies seven common traits of those who accumulate wealth. Most millionaires arenโ€™t flashy but tend to be business owners who work hard, save money, and live middle-class lifestyles like you and me. When searching for your next major donor, look for the guy who has owned your local hardware store for the last 50 years.

Hand
Major donors are skilled at their work. โ€œAnd David shepherded them with integrity of heart; with skillful hands he led themโ€ (Psa. 78:72). Unbelievers are certainly successful. True success is a gift from the Lord and is connected to generosity. โ€œGive generously to them and do so without a grudging heart; then because of this the Lord your God will bless you in all your work and in everything you put your hand toโ€ (Deut. 15:10).

Spirit
ย โ€œFrom that day on the Spirit of the Lord came powerfully upon Davidโ€ (1 Sam. 16:13). David had an impressive resume, โ€œHe is a brave man and a warrior.ย He speaks well and is a fine-looking man. And theย Lordย is withย him.โ€ (1 Sam. 16:18). Davidโ€™s dependence upon the Spirit set him apart from all the others.

Think About This: David was Israelโ€™s largest major donor. Solomon built the Temple, but David gave generously from his own resources and rallied the Israelites to join him (see 1 Chron. 29:2-9).

Response: Lord, help me look at the hearts of my potential major donors, not their appearance.

The image shows two people shaking hands against a bright blue background. White text above the handshake reads, "A Donor Handshake," and below it says, "or a Hug?" To the right, the biblical reference "Luke 7: 37-38" is also in white text. The image implies a question about the nature of donor relationships, encouraging a deeper connection than a formal exchange.
Fundraising Verse of the Week

A Donor Handshake or a Hug?

โ€œA woman in that town who lived a sinful life learned that Jesus was eating at the Phariseeโ€™s house, so she came there with an alabaster jar of perfume. As she stood behind him at his feet weeping, she began to wet his feet with her tears. Then she wiped them with her hair, kissed them and poured perfume on them.โ€ (Luke 7:37-38)

Simon, one of the Pharisees, invited Jesus to his home for dinner. A sinful woman learned Jesus was there and came to worship him. Overwhelmed by his presence, she began to cry as she poured an expensive bottle of perfume on his feet and wiped them with her hair. Simon was appalled at her display of love for Jesus, and that Jesus would allow her to touch him. Jesus knew Simonโ€™s thoughts and taught a parable about two people who owed money they couldnโ€™t repay. One owed a lot, the second owed a little, but the moneylender graciously forgave both debts.

Jesus turned the question toward Simon, โ€œWho loved the moneylender more?โ€ Simon got the point. Those who have been forgiven much, love much; those who have been forgiven little, love little. Simon had not offered to wash his feet, but the woman washed his feet with her tears. Donors who have been greatly impacted by your ministry tend to respond generously. How do you recognize how much your donors love your mission? Letโ€™s apply Gary Chapmanโ€™s five love languages to donor relationships.

Words of Affirmation
Kevin, the executive director, was under fire for a biblical stand his ministry took. When the controversy hit the media, Jeff, his key major donor immediately texted to encourage Kevin. Texts turned to phone calls and then to meetings. Jeff ultimately backed up his words with a substantial gift.

Quality Time
We strive to spend quality time with our donors. One indicator your donors value your friendship is when they offer to spend quality time with you.

Acts of Service
The contrast between Simon and this woman was stark. She loved Jesus and wanted to serve him in humility. When donors volunteer to serve in meaningful ways, they love your ministry.

Receiving Gifts
This woman poured out an expensive bottle of perfume on Jesusโ€™ feet. Some would see it as a waste, she saw it as worship. Jesus taught, โ€œWhere your treasure is, there is where your heart is alsoโ€ (Matt. 6:21). When people love your ministry, they give liberally. The opposite is also true.

Physical Touch
Simon didnโ€™t offer a servant to wash Jesusโ€™ feet, but this woman cried on them, wiped his feet with her hair, and kissed them. Itโ€™s the glaring difference between a donor handshake and a hug. We desire our major donors to embrace our vision and mission, but some just want to hold us at armโ€™s length.

Think About This:ย Everyoneโ€™s love language is different. If you give gifts to a donor whoโ€™s love language is words of affirmation, you are not connecting to their heart. Know your major donors intimately so you can speak his or her love language.

Response:ย Father, please help me love my major donors with sincerity. Help me discern when they are ready for a significant ask.


Ron Haasย has served the Lord as a pastor, the viceย president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. Heโ€™s authored three books:ย Ask for a Fishย โ€“ Bold Faith-Based Fundraising,ย Simply Shareย โ€“ Bold, Grace-Based Giving, andย Keep on Askingย โ€“ Bold, Spirit-Led Fundraising. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles forย ย Christian Leadership Allianceโ€™s Outcomes magazine.

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