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Fundraising Verse of the Week

Urgent Generosity

“They urgently pleaded with us for the privilege of sharing in this service to the Lord’s people” (2 Corinthians 8:4).

The believers in Macedonia are a stunning example of generous giving. Paul was collecting funds to support the Jerusalem church, which was struggling with persecution and poverty. When the Macedonians learned about the situation, they begged Paul to let them give. Think about that. These people were broke and going through their own crisis, yet they pleaded for the chance to help someone else.

Paul was stunned by their response (see 2 Corinthians 8:5). What made them so eager? They saw a real need connected to real people at a specific moment. That combination creates urgent generosity. Here’s how to inspire the same response in your donors.

Shouting “Fire”
If you don’t have a fire, don’t yell fire. Artificial urgency trains donors to ignore you. “We need your gift right now” without context is just noise. And desperation messaging backfires. Donors who care will worry. Donors who don’t will leave. If you face a genuine crisis, say so. But choose carefully. You get one, maybe two, emergency appeals before people stop believing you.

Tell the Story Behind the Need
The Macedonians didn’t give to a budget line. They gave to people in Jerusalem who were hungry. Your donors need the same clarity. “Your gift this week means Maria gets her textbooks before midterms” creates urgency because donors see the consequence of delay. Generic deadlines don’t move people. Specific outcomes do. When you connect the timing to a person or result, urgency stops being about your cash flow and starts being about the people you serve.

Create Natural Milestones
Match your deadlines to events that already matter. “Give before summer camp starts so we can cover scholarships for kids already registered” makes sense because the date matters to the mission, not just your budget. The Macedonians understood why their timing mattered. Paul was leaving soon. The Jerusalem church needed help now. Your donors respond when they understand why the calendar matters to the people you serve.

Use Positive Language
Frame urgency as opportunity, not crisis. “Your gift this month doubles through our matching grant” or “Would you give a lead gift we can announce at the banquet to inspire others?” invites participation instead of demanding rescue. The Macedonians saw giving as a privilege. They wanted in on something significant. Give your donors that same sense of opportunity.

The Opposite of Urgency
The opposite of urgency isn’t calm. It’s complacency. If your team isn’t fired up about the work, your donors won’t be either. Sometimes the problem isn’t your messaging. It’s that you’ve lost touch with why this work matters right now. Get out of the office. Visit the people your ministry serves. Reconnect with the mission. When Paul shared what was happening in Jerusalem, the Macedonians caught his urgency because they saw his passion.

Think About This: Your passion for the mission sets the tone for donor response. If you’re going through the motions, they will too.

Response: Lord, forgive me when I forget why this work matters. Fill me with genuine passion for the people we serve, so my excitement becomes contagious to the donors you’ve entrusted to us.

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Fundraising Verse of the Week

Bold Fundraising

“With him is only the arm of flesh, but with us is the Lord our God to help us and to fight our battles.” And the people gained confidence from what Hezekiah the king of Judah said” (2 Chronicles 32:8).

Hezekiah’s words transformed lambs into lions. Something similar happened at a recent campaign planning meeting with a pretty significant goal. Everyone walked in wondering if we’d completely lost our minds. Could we actually raise this kind of money?

Then Bill showed up and everything changed. When people introduced themselves, most gave a quick “Hi, I’m so-and-so.” Bill took five minutes telling us about his business wins and dropping names of all the big shots he knew personally. At first, it felt a little much. But the longer he talked, the more we realized this guy wasn’t just talk. He actually did know several major donors on a first-name basis. His “we’ve got this” energy was infectious. Suddenly everyone’s “Can we?” turned into “How will we!”

Start with Confidence in the Lord
Bill radiated confidence, but you could also hear his faith underneath it all. He genuinely believed God had prepared him for exactly this moment. Here’s the question: Do you have a positive mindset about fundraising? If you’re just running on your own steam, you’ll burn out fast. But when you draw strength from God, you can accomplish amazing things you never thought possible. “The Sovereign Lord is my strength; he makes my feet like the feet of a deer, he enables me to tread on the heights” (Habakkuk 3:19).

Then Confidence in Your Mission
Your boldness in asking for money grows directly from how much you believe in what you’re doing. Do you really believe in your cause? Do you understand how important this work is? A good salesperson can sell anything to anyone, but a truly great fundraiser must believe deep down what they’re offering genuinely meets people’s needs. You’ve got to be all in on the fact your campaign will make an eternal difference.

Next: Believe in Your Leadership
Bill joined our campaign because he knew the executive director personally and completely trusted his leadership. The Israelites faced a vast army and were scared out of their minds about their situation. How vast is your campaign? The Israelites trusted King Hezekiah because he trusted God. Does your leadership inspire confidence or raise doubts about whether or not God’s got this?

Finally: Don’t Underestimate your Network
Bill dropped names, but he also showed everyone a text he received that morning from the CEO of a Fortune 500 company. Most people won’t volunteer for a campaign team because they think, “I don’t know anybody.” Maybe that feels true. Most of us aren’t hanging out with billionaires at country clubs. But Bill’s enthusiasm got everyone in that room thinking differently. People started remembering, “Wait, I do know someone who…”

Think About This: Your mindset will make or break your fundraising. Henry Ford said it perfectly: “Whether you think you can, or you think you can’t, you’re right.” What do people pick up from your attitude about fundraising?

Prayer: Father, help me trust you for how this campaign turns out. Lead us to the right team members and the right donors.

Wide banner image of a sunlit vineyard with rows of grapevines heavy with dark purple grapes, green leaves filling the foreground, and the text “A Fundraising Pruning Guide” and “John 15:1–2” overlaid on the image.
Fundraising Verse of the Week

A Fundraising Pruning Guide

“I am the true vine, and my Father is the gardener. He cuts off every branch in me that bears no fruit, while every branch that does bear fruit he prunes so that it will be even more fruitful” (John 15:1-2).

Pruning your apple tree makes everything better. More air and sunlight get into the tree, which means the apples end up sweeter, prettier, and actually ripen properly instead of staying small and sour. It’s like the tree gets to focus its energy on making fewer but way better apples. Jesus used this same principle when talking about spiritual growth, and it applies perfectly to fundraising. Sometimes the best thing you can do for your organization is not to add more programs or events, it’s to cut away what’s not working.

When Events Become Energy Drains
That annual silent auction your board started five years ago? The one that now requires six months of planning, exhausts your volunteers, and barely breaks even after expenses? It might be time for some pruning. Just because something worked once doesn’t mean it deserves to live forever. Good fundraising events should energize your mission, not drain it. If an event isn’t pulling its weight financially or building meaningful relationships with donors, it’s stealing resources from activities that could actually bear fruit.

The SYBUNT Problem
Every nonprofit has donors who gave “Some Year But Unfortunately Not This Year.” They clutter your database like dead branches on a tree, and you keep sending them expensive mailings hoping they’ll give again. But here’s the tough truth: if someone hasn’t given in three years, they’re probably not coming back through your regular appeals. Instead of letting these dormant donors drain your mailing budget, try one targeted re-engagement campaign. If that doesn’t work, move them to an inactive list. Your active donors deserve your full attention and resources.

Pruning Your Team
Not every development staff member is going to thrive in fundraising. You can measure activity all day long: phone calls made, emails sent, events attended, but at the end of the year, the question is simple: did they raise money? Great fundraisers don’t just maintain existing donors; they bring in new ones. If someone consistently struggles to build relationships and secure gifts, they might be better suited for a different role. It’s not mean – it’s honest stewardship.

Your Most Precious Resource: Time
As a leader, your calendar is like a garden plot. Every plant competes for the same limited space. That weekly report that takes three hours to compile? The committee meeting that goes in circles? The administrative tasks that keep you from actually talking to donors? Prune ruthlessly. Your highest and best use of time is identifying, cultivating, and asking major donors. Everything else should be delegated, streamlined, or eliminated.

Think About This: Remember, pruning isn’t punishment – it’s preparation for growth. When you cut away what’s not working, you create space for what could flourish. Your remaining programs become stronger. Your staff becomes more focused. Your donors receive better attention. Sometimes the most loving thing a gardener can do is make the hard cuts that allow for new growth.

Response: Lord, please give me wisdom to prune everything (and everyone) that’s not working to make us more effective.

Two silhouetted figures standing side by side against a muted, abstract background with the title Mission-Fit Donors displayed on the image on the other side of the image 3 John 9,12.
Fundraising Verse of the Week

Mission-Fit Donors

“I wrote to the church, but Diotrephes, who loves to be first, will not welcome us” (3 John 9). “Demetrius is well spoken of by everyone” (3 John 12).

The contrast between Diotrephes and Demetrius in 3 John provides a striking illustration of the difference between toxic and healthy donors. Understanding these patterns can help you avoid destructive donor relationships and focus your efforts on mission-aligned supporters.

Diotrephes – The Toxic Donor
Imagine someone rejecting the Apostle John—”the disciple whom Jesus loved” (John 21:7), the same John who penned “God is love” (1 John 4:16). Incredibly, some people didn’t love John, and unfortunately some people don’t love your ministry. Diotrephes-type donors are self-focused, demand excessive recognition, micromanage organizations, or withdraw support when they don’t get their way. Watch for these warning signs:

Closed doors: Diotrephes pulled back the welcome mat for John. Donors who are not mission-aligned usually aren’t looking for opportunities to “be generous on every occasion” (2 Cor. 9:11). You can knock on their door all day, but they won’t answer.

Divisive influence: Diotrephes spread “malicious nonsense” about John. Occasionally, donors who oppose you will “falsely say all kinds of evil against you because of me” (Matt. 5:11). Ask God to silence them (see Psalm 31:18).

Self-serving gatekeeping: Diotrephes didn’t just refuse to support traveling missionaries—he actively prevented others from giving or helping. Some donors may work against you to keep you from sharing your message with others (see 2 Thess. 2:16).

Consider Eric, a successful “Christian” real estate developer who gave to a secular university that named a building after him. When a Christian college president attempted to cultivate a relationship with him, Eric questioned whether a college of 2,000 students was worth his attention compared to a university of 40,000. He failed to see the eternal value of Christian higher education. After investing considerable time in cultivation, the president wisely redirected his efforts toward donors who were genuinely mission-aligned.

Demetrius – The Healthy Donor
Thankfully, Diotrephes wasn’t the only voice in the church. Demetrius had a sterling reputation—he was “well spoken of by everyone” and “by the truth itself (3 John 12).” His alignment with John was clear. Everyone recognized his integrity. Healthy donors don’t listen to criticism from others. They understand your commitment to truth and stand with you.

Paul and Linda participated in a feasibility study for a small classical Christian school. When asked what range of gift they might consider, they joyfully responded, “This school has made a tremendous impact in our children’s lives and we plan to give $1 million!” They are a perfect example of “the millionaire next door” – humble, gracious, and ready to make an eternal difference.

Think About This: You can’t say the right thing to the wrong person, or the wrong thing to the right person. Toxic donors will never give up on their agendas, while healthy donors will never give up on you. Rather than trying to appease donors with self-serving motivations, invest your time and energy in relationships with those who genuinely share your mission and values.

Response: Lord, please grant me discernment to navigate challenging donor relationships. Help me cultivate mission-aligned supporters who will truly partner with our ministry for your kingdom’s sake.

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Fundraising Verse of the Week

Rebuilding Donor Trust

“David was greatly distressed because the men were talking of stoning him; each one was bitter in spirit because of his sons and daughters. But David found strength in the Lord his God” (1 Samuel 30:6).

Are donors throwing rocks at you? Donors often direct their frustration toward leadership when their favorite programs are cut, or trusted staff members are dismissed. David fled from King Saul and settled in Ziklag. One day while he was out raiding, Amalekites burned Ziklag to the ground and captured all the wives and children. When David and his men returned to find their homes and families gone, his men’s grief turned to rage against David. In their despair, they even talked about stoning him. David’s remarkable recovery reveals five essential strategies for regaining donor confidence.

Find Strength in the Lord
David responded by turning to the Lord for strength and wisdom. Trials are important moments of personal and organizational growth. Paul prayed for the Colossian believers to be, “strengthened with all power according to his glorious might so that you may have great endurance and patience” (Col. 1:11). Do you need great endurance and patience today?

Drain the Pain
David’s men had legitimate reasons for their anger, but David wasn’t a detached leader—he grieved alongside them. Donors who are passionate about your ministry hold strong opinions about ministry direction and may question your strategic decisions, especially when staff cuts affect people they know personally. Allow them to express their feelings fully. Acknowledge their pain before moving toward solutions.

Seek Clear Direction
David inquired of the Lord (1 Sam. 30:8) and asked specific questions: “Should I pursue them? Will I overtake them?” Pray specific prayers and look for specific answers. Don’t simply present your strategic plan to God and ask him to bless it. Begin your planning process with prayer, seeking divine wisdom before charting your course.

Solve Problems
Winston Churchill observed, “Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” David’s pain drove him to pursue God and address his crisis. God answered David’s prayer spectacularly: “David recovered everything the Amalekites had taken” (1 Sam. 30:18). Pain often precedes a breakthrough.

Share Your Blessings
David glorified the Lord for his protection and victory. When he returned to Ziklag, he shared plunder with the elders of Judah who were his friends. When God provides solutions to your fundraising challenges, be generous with your time and experience. Share your learnings with other ministry leaders so they can succeed as well. Maintain a kingdom mindset and celebrate others’ victories.

Think About This: The winter at Valley Forge was a period of immense suffering for the Continental Army. Soldiers faced starvation, disease, and inadequate clothing. Washington, under criticism and doubts about his leadership, turned to prayer for guidance and strength. The path through crisis requires divine dependence and obedience. David’s experience demonstrates that even when facing overwhelming opposition, leaders who anchor themselves in God’s strength can navigate through seemingly impossible circumstances and emerge stronger.

Response: Lord, please help me find my strength in you. Help me inquire of you to know the next steps for our ministry.

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Fundraising Verse of the Week

Fundraising Know How

“See, I have chosen Bezalel son of Uri… and I have filled him with the Spirit of God, with wisdom, with understanding, with knowledge and with all kinds of skills” (Exodus 31:2-3).

God gave Moses the intricate plans for the Tent of Meeting, the ark of the covenant, and all its furnishings. He also assigned Bezalel to create all these holy items. In today’s vernacular we would call him a “maker.” Bezalel knew everything about everything—a jack of all trades. He was a master metalsmith, stonecutter, woodworker, seamster, leatherworker, and a perfumer (see Exo. 31:4-11). Bezalel became this gifted artisan because the Holy Spirit filled him with supernatural wisdom, understanding, knowledge, and skill. The Spirit can also fill you with fundraising know-how.

Wisdom
God came to Solomon in a dream and said, “Ask for whatever you want me to give you” (1 Kings 3:5). Solomon could have asked for long life, wealth, or the death of his enemies. Instead, he asked for wisdom. If you were answering for your ministry, how would you respond? Would you ask for a balanced budget? New buildings? More staff? More people to serve? Most ministry leaders would ask for a huge endowment. Instead, you should seek God’s wisdom to fundraise well.

Understanding
“Trust in the Lord with all your heart and lean not on your own understanding” (Prov. 3:5). You make decisions every day, how many of those decisions do you pray about? How often do you inquire of the Lord about your right next fundraising step? The tribe of Issachar were “men who understood the times and knew what Israel should do” (1 Chron. 12:32). Some nonprofits understand their financial needs but don’t seem to understand that they must cultivate relationships with donors who could help meet those needs.

Knowledge
Knowledge is the accumulation of facts and data that you acquire through study, research, investigation, observation, or experience. How have you increased in your general fundraising knowledge? More importantly, how have you increased your knowledge about your key donors? Fundraising is about relationships. Who do you know? How are you connected? What are your donors’ giving interests? When is the best time to ask? What projects get them excited? Get to know your major donors.

Skill
Solomon hired Huram to work on the Temple. He also was a skilled craftsman who “was filled with wisdom, with understanding and with knowledge to do all kinds of bronze work” (1 Kings 7:14). It takes practice to become a skilled craftsman. Likewise, it takes practice to become a skillful fundraiser. The best learning is not in a classroom but in the field talking with major donors. Asking is the most important skill a fundraiser must develop. Refine your asking skills by asking more.

Think About This: Fundraising wisdom, understanding, knowledge, and skill starts with being filled with the Spirit. God gives you the same opportunity he gave Solomon. “If any of you lacks wisdom, you should ask God, who gives generously to all without finding fault, and it will be given to you” (James 1:5).

Response: Father, when it comes to my fundraising efforts, please “fill me with the knowledge of your will through all the wisdom and understanding that the Spirit gives” (Col. 1:9).

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Fundraising Verse of the Week

Shake the Dust Off Your Feet

“If anyone will not welcome you or listen to your words, leave that home or town and shake the dust off your feet” (Matt. 10:14).

Jesus commissioned the Twelve as the first missionaries to proclaim the message of the Kingdom to the lost sheep of Israel. Their assignment was to “heal the sick, raise the dead, cleanse those who have leprosy, and drive out demons” (Matt. 10:8). We don’t have the apostolic power to physically raise the dead, but your ministry is changing lives for eternity because the power of the Gospel breaks chains setting people free from their sin. We can learn four important fundraising principles from Jesus’ instructions to his disciples as we identify, cultivate, and solicit donors to partner with us.

Search
How were his disciples supposed to find these generous patrons? Jesus commanded his disciples not to take any money with them for their journey but to seek out “some worthy person” in whatever town or village they entered. They were learning to trust God to meet their every need. God provides through his people because “the worker is worth his keep” (Matt. 10:10). Jesus told them not to go to the Gentiles or to the Samaritans. As you search for major donors, focus first on people of faith whose worldview aligns with yours.

Stay
When the disciples found a worthy person, they were to stay in their house until they left the town (see Matt. 10:11). Some fundraisers apply this literally and stay with their major donors. When your donor offers hospitality, it’s a wonderful relationship-building opportunity. The fundraising principle is this: the best way to cultivate major donors is face to face in their homes. It takes time to build trust and develop lasting friendships.

Share
The disciples preached the redemption message to everyone who would listen. As they entered their host’s home, they shared a greeting and peace (see Matt. 10:11-12). Jesus had taught them many things, so they had many lessons to share and many stories of the wonderful works he had done. “Freely as you have received, freely give” (Matt. 10:8). You have many transformational stories to share with your prospective donors. Tell them of the all the wonderful things God is doing in the lives of those you are serving.

Shake
If someone wouldn’t welcome a disciple or listen to their words, Jesus instructed them to “leave that home or town and shake the dust off your feet” (Matt. 10:14). We hate to give up on a donor, but if they haven’t responded after you’ve made repeated efforts to share your story, perhaps it’s time to move them to the inactive file and focus on those who are interested. It’s not your job to convince someone to give to your ministry, it’s only your job to share the message and ask for a gift. The Holy Spirit will prompt those he wants to supply your needs.

Think About This: Jesus sent out his disciples with nothing, but he provided everything they needed through people he had prepared to receive their message. God will provide everything your ministry needs to accomplish his purposes.

Response: Lord, please give me faith to trust you for donors who will meet our needs.

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Fundraising Verse of the Week

Recognizing Donor Loyalty

“But show kindness to the sons of Barzillai of Gilead and let them be among those who eat at your table. They stood by me when I fled from your brother Absalom” (1 Kings 2:7).

David was experiencing the lowest moment of his life. His son, Absalom, rebelled forcing David and his household to escape across the Jordan River. They arrived at the little village of Mahanaim exhausted, hungry, and thirsty. There, a wealthy man named Barzillai the Gileadite appeared with many gifts: wheat, barley, flour, roasted grain, honey, and cheese from cows’ milk (see 2 Sam. 17: 27-29). His generosity and David’s response teach us four important lessons about deepening our donor relationships.

Generosity
Perhaps Barzillai had met David previously or perhaps he just knew his reputation. Either way he developed a deep loyalty for David which resulted in rich generosity. A major donor was asked if he would support a campaign and he responded, “I don’t know much about this project, but I’ve known the president for years and trust his judgment. My wife and I would consider a gift of $500,000.” Generosity springs up from a loyal heart. Barzillai’s gifts gave David strength to fight another day.

Humility
On David’s return to Jerusalem, he didn’t forget who helped him win the battle and invited Barzillai to come live in the palace. Barzillai graciously declined the invitation, “How many more years will I live, that I should go up to Jerusalem with the king? I am now eighty years old. Can I tell the difference between what is enjoyable and what is not? Can your servant taste what he eats and drinks? Can I still hear the voices of male and female singers? Why should your servant be an added burden to my lord the king?” (2 Sam. 19: 34-35). Some donors don’t want recognition, but you should offer anyway.

Sacrifice
Barzillai then made an unusual request and asked David to take his servant, Kimham, to the palace instead of him. David was pleased to respond, “anything you desire from me I will do for you” (2 Sam. 19:38). One important way to honor your major donors for their loyalty is to listen to their ideas and implement them whenever you can. If they ask for a favor, respond with the generosity they have shown to you. This was true friendship. “The king kissed Barzillai and bid him farewell, and Barzillai returned to his home” (2 Sam. 19:39).

Legacy
Every nonprofit wants to know how to reach the next generation of donors. Typically, grandparents and parents have institutional loyalty, but children and grandchildren lose interest. One key way to capture the interest of the next generation is to honor the memory of the previous generation. David told Solomon to honor the descendants of Barzillai because he stood by him when times were tough (see 1 Kings 2:7).

Think About This: Famed L. A. Dodgers’ coach Tommy Lasorda said, “You give loyalty, you’ll get it back. You give love, you’ll get it back.” Sounds like the principle of “sowing and reaping.”

Response: Father, I praise you for our faithful donors who have stood by us in good times and bad times. Help me honor them for their loyalty.

fundraising, humility, leadership, pride, generosity, ministry growth, donor relationships, mentorship, spiritual lessons, nonprofit leadership, success and failure, faith-based fundraising
Fundraising Verse of the Week

Weak Fundraising

“His fame spread far and wide, for he was greatly helped until he became powerful. But after Uzziah became powerful, his pride led to his downfall” (2 Chronicles 26:15-16).

At 16 years of age, Uzziah was crowned king. Pretty heady stuff for a teenager. He did what was right in the eyes of the Lord and God gave him success. He fortified Jerusalem, built towers in the wilderness to protect the people, and assembled more than 300,000 troops. Uzziah was a genius in designing war machines. “In Jerusalem he made devices invented for use on the towers and on the corner defenses so that soldiers could shoot arrows and hurl large stones from the walls” (2 Chron. 26:15). God blessed him with victories over all the surrounding nations. Uzziah was living the life, but he got too big for his britches and God taught him humility. “Pride goes before destruction, a haughty spirit before a fall” (Prov. 16:18). Pride embeds itself deep in our hearts but eventually rises to the surface. Ironically, fundraising success can derail you and your ministry. You begin to trust your own human efforts instead of God’s provision. Uzziah made three crucial mistakes.

No Mentor
Uzziah was successful at the beginning of his reign because he listened to godly counsel. “He sought God during the days of Zechariah, who instructed him in the fear of God. As long as he sought the Lord, God gave him success” (2 Chron. 26:5). Zechariah died and Uzziah took a tragic turn to the dark side of pride. Who are the “Zechariahs” in your life? How often do you seek their advice? Do you have a leadership coach to mentor you? Who keeps you grounded?

Stubbornness
Uzziah desired to burn incense on the altar of incense. Eighty-one godly priests warned him against it, but he wouldn’t listen. Some executive directors who have a little fundraising success think they know everything they need to know and stop listening to those around them. They don’t take advice from their team and push forward with their own agenda. Before you ask your key major donor for a gift, ask your team for their insights for the right project and the right amount. How willing are you to submit to their counsel when it goes against what you think?

Overconfidence
It’s great to have confidence in your fundraising abilities, but overconfidence is a trap. You become tone deaf to what your donor wants to accomplish with their giving and only pitch your ministry objectives. Some leaders develop an arrogant attitude believing the donor serves their ministry instead of the other way around. Uzziah charged right into the Temple and the Lord struck him with leprosy. He left immediately and spent the remainder of his days in a separate house banned from the temple (2 Chron. 26:21). Pride is an ugly attitude that will isolate you from your team and even your major donors.

Think About This: In the Christian walk, weakness is strength. You can attempt to fundraise in your own strength, but you will miss the power of Christ (see 2 Cor. 12:9-10). Boldly fundraise with humility.

Response: Lord, give me genuine humility and grace as I encourage our ministry partners to give generously.

ChatGPT said: A close-up image of three metal keys lying on a smooth brown surface, with the text “Keys to Campaign Success” and a scripture reference displayed in bold letters on the right side. The design has a warm, professional tone suitable for an article about achieving success in fundraising or organizational campaigns.
Fundraising Verse of the Week

Keys to Campaign Success

Then the Spirit came on Amasai, chief of the Thirty, and he said “We are yours, David! We are with you, son of Jesse! Success, success to you, and success to those who help you, for your God will help you.” (1 Chronicles 12:18).

Non-profit organizations launch capital campaigns to turn their dreams into reality. Unfortunately, some campaigns fall short of the goal. How do you know if you’re ready for a campaign? Should you order confetti and balloons? 1 Chronicles 12:38-40 details seven keys to David’s success that apply to your next capital campaign.

Volunteers
“All these were fighting men who volunteered to serve in the ranks” (v. 38). As David came to power, he was joined by many valiant men who were willing to serve. Fundraising is a team effort. You may think you can tackle a capital campaign all by yourself, but you will be much more successful if you recruit a team of committed volunteers.

Buy-In
“They came to Hebron fully determined to make David king over all Israel” (v. 38). Donor buy-in is critical for your campaign success. Your board and major donors must be fully committed to your campaign. Here’s where many campaigns falter. If your leaders are unsure, your campaign will be in jeopardy.

Alignment
“All the rest of the Israelites were also of one mind to make David king” (v. 38). One key reason for conducting a feasibility study is to test your assumptions. You want to believe that your constituency supports your direction, but you don’t really know until you ask. Test your case for support with your closest supporters and listen to their feedback.

Internal Support
“…their families had supplied provisions for them” (v. 39). Leadership gifts start everything moving. Those closest to David believed in his leadership and those closest to your ministry must believe in your direction. You know your donors’ hearts by how they invest their treasure (see Matt. 6:21). Don’t start your campaign without support from your key donors. The top ten gifts will set the pace for your whole campaign.

External Support
“Also, their neighbors from as far away as Issachar, Zebulun, and Naphtali came bringing food…” (v. 40). News about David’s coronation spread like wildfire. People came from near and far to join the celebration. A capital campaign gives you the opportunity to rally your constituency to accomplish something of eternal significance.

Generosity
“There were plentiful supplies of flour, fig cakes, raisin cakes, wine, olive oil, cattle, and sheep…” (v. 40). The people emptied their storehouses to bring their abundance. Be prepared to receive gifts of cash, multi-year pledges, gifts of appreciated assets, estate gifts, and even grain if you live in ag country.

Joy
“…there was joy in Israel” (v.40). One of the great outcomes of a successful campaign is the joy it brings to everyone in your constituency especially to those who participate. Generous people find great joy in giving because “God loves a cheerful giver” (2 Cor. 9:7).

Think About This: You can make all the right preparations but don’t forget—success comes when “God helps you” (1 Chron. 12:18).

Response: Father, please give me wisdom to prepare well for our next capital campaign. Help us succeed for your glory.

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