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A peaceful dirt path winds through a lush green forest with soft golden sunlight filtering through the trees. The text on the image reads, “Fundraising is a Journey and a Destination.”
Fundraising Verse of the Week

Fundraising is a Journey and a Destination

“Here are the stages in the journey of the Israelites when they came out of Egypt by divisions under the leadership of Moses and Aaron. At the Lord’s command Moses recorded the stages in their journey. This is their journey by stages…” (Numbers. 33:1-2).

Did you know? “It takes eleven days to go from Horeb to Kadesh Barnea by the Mount Seir road” (Deut. 1:1). The ETA to the Promised Land was less than two weeks, but the Children of Israel took the not-so-scenic 40-year route. Your journey to a successful capital campaign is rarely a straight line—lots of mountains and valleys stand in your way. Visionary leaders dream big; that’s why people love and follow them. You might fast track your strategic plan and capital campaign, but sometimes reaching your Big Holy Audacious Goals (BHAG) seems more like running a marathon. Like Moses, you may have to realize your dream in phases. What steps should you take to keep moving forward?

Research
At Kadesh Barnea, the Lord instructed Moses to send representatives from each tribe on a vision trip into the Promised Land. They evaluated the land, people, cities, trees, crops, and brought back some incredible evidence—clusters of grapes so huge they had to be carried on a pole between two of them. Before launching your capital campaign, you must do your due diligence. What indications do you have that your dreams are attainable?

Faith
A successful campaign isn’t just about counting the cost; faith is an important element. Twelve men saw the same data—ten focused on the giants and fortified cities but only two focused on what God could accomplish. Unfortunately, the majority ruled and voted against God’s plan. In your situation, the majority also rules. You may have the right vision, but without buy-in from your key supporters you may have to adjust your plan.

Reality Check
The children of Israel were impulsive. One minute they refused to walk by faith into the Promised Land, but when God told them they couldn’t, they decided to do it without his blessing (see Num. 14:35-49). Their efforts resulted in disaster. Sometimes, feasibility studies reveal that your donor base doesn’t have the capacity or the interest to fund your dream. It’s foolish to launch a campaign when your key indicators predict failure.

Perseverance
The Lord wasn’t finished with Israel even though they failed their first test. Moses wrote down every stop along their journey as a record of God’s grace. Forty years later they were prepared for Joshua to lead them into the Promised Land. If your feasibility study reveals that you’re not ready for a campaign, you can still achieve milestones toward your goal. Perhaps you could consider a phased approach. What part of your plan could you accomplish?

Think About This: “Remember how the Lord your God led you all the way in the wilderness these forty years, to humble and test you in order to know what was in your heart, whether or not you would keep his commands” (Deut. 8:2). Is God humbling and testing you in your fundraising journey?

Response: Lord, we want to accomplish something of eternal significance. Please help us walk by faith toward your goals, not ours.

Image of six copper pans hanging neatly on wooden pegs against a white wall, with text overlay reading “Firm Peg Donors Isaiah 22:23-24.”
Fundraising Verse of the Week

Firm Peg Donors

“I will drive him like a peg into a firm place; he will become a seat of honor for the house of his father. All the glory of his family will hang on him: its offspring and offshoots—all its lesser vessels, from the bowls to all the jars” (Isaiah 22:23-24).

Eliakim son of Hilkiah was a servant of King Hezekiah whom the Lord promoted to the throne. Isaiah described Eliakim as a peg driven into a firm place. Householders hung their kitchen utensils on pegs in the wall. Something on its peg was in its proper place ready to be used. This unusual image illustrates the importance of preparing major donors who are firmly in place to support your ministry.

Open/Shut
Isaiah gave Eliakim the keys of David meaning “what he opens no one can shut, and what he shuts no one can open” (Isa. 22:22). John used the same description for Jesus Christ (Rev. 3:8). When the Lord opens a door for your ministry, no one can shut it—yet many will try to stand in your way (1 Cor. 16:9). Major donors can help you unlock opportunities that others can’t. Share your passions for what you believe God is prompting you to solve. Help them see how they can lay up treasures in heaven by partnering with you.

Hang On
Firm pegs illustrate security. Eliakim was a strong leader on which Israel could rely. Having trusted major donors by your side gives you confidence to tackle new opportunities. If your key supporters endorse your direction, then you will succeed. Who will stand with you to open your next ministry door? Identify those major donors in a feasibility study as you consider a capital campaign.

Large/Small
Everything was held by a peg—from the large pans and pots to the small bowls and cups. Don’t think that just because you’re not a big ministry major donors won’t be interested in what you do. Major donors have room for more than one ministry on their giving list. Giving is based on relationships. Concentrate on identifying, cultivating, and soliciting major donors already in your constituency.

Go Away
Eliakim was a “peg in a firm place” for a season. Eventually, he was broken off when Judah was finally sent into captivity (Isa. 22:25). Sometimes, when a major donor adopts a ministry, the ministry relies too heavily on that single donor. After more than ten years of giving $600,000 annually to a Christian school, a major donor decided to shift his giving priorities to other interests forcing the school to scramble to make up the lost revenue. Find more than one firm peg to hang onto.

Think About This: Robert Pierpont, from the Fund Raising School at the Indiana University Center on Philanthropy, observes that in a capital campaign the ten largest gifts set the pace for success. If you don’t secure key leadership gifts, you can’t find enough small gifts to fill the gap. Pierpont remarked, “Once the big-gift-first sequence has been seriously violated, the entire program is in jeopardy.1” Focus your efforts on finding firm peg donors and hang your capital campaign on them.

Response: Father, please bring us key supporters who will partner with us to fulfill your mission.

1Pierpont, R. (2002). Capital Campaigns. Retrieved from The Fundraising School: http://www.philanthropy.iupui.edu/files/course_resources/capital_campaigns_pierpont.pdf

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