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Hands holding a red heart against a pink background with the text "Effective Donor Follow-up" and "2 Corinthians 9:3".
Fundraising Verse of the Week

Effective Donor Follow-Up

“But I am sending the brothers in order that our boasting about you in this matter should not prove hollow, but that you may be ready, as I said you would be.” (2 Corinthians 9:3)

What do you say to donors who pledge but never give? Perhaps the most difficult concept Paul addresses in 2 Corinthians 8–9 is accountability. Paul had approached the Corinthian church the year before about giving to the believers in Jerusalem who were suffering from persecution and poverty. The church immediately responded with a gift and enthu­siastically promised more. Paul was so pleased with their initial generosity he shared their story everywhere he went. Many other churches were motivated to give because of the Corinthians’ leadership pledge but they never got around to sending their gift. This was unacceptable to Paul. He was counting on their gift, the church in Jerusalem was counting on their gift, and now the churches in Macedonia who gave because of their example were paying attention. Paul writes to prompt the Corinthians to keep their promise.

Action or Inaction
The Corinthians’ good intentions didn’t translate into actions. If your donor doesn’t follow through, should you just forget the pledge? Paul sent a pledge reminder letter to follow up, but then he sent the brothers to check on their gift. John taught, “let us not love with words or speech but with actions and in truth” (1 John 3:18). Your donor’s inaction toward you speaks of their character. Your actions to hold your donor accountable demonstrate your love toward them.

Pride or Embarrassment
Paul had told everyone about the Corinthians’ generosity. Paul was proud of their initial leadership, (2 Cor. 8:24), but their reputation and his reputation were in jeopardy if they reneged on their pledge. Now was the time to finish what they started (2 Cor. 8:11). How often you follow-up with these donors is up to you, but it’s important to stay on top of these ministry partners in a kind and caring way.

Urgent or Optional
Two times Paul mentions he was sending the brothers. He was so urgent because he had already counted their gift. Help your donors realize your ministry’s key initiatives won’t happen if they don’t follow through with their promise. When you visit them, be respectful, empathetic, and sensitive to the fact that life happens, occasionally causing donors to fall behind on their commitments.

Obedience or Disobedience
Don’t focus on the negative. Focus on the positive things which will be accomplished when your ministry partner is able to fulfill their pledge. Remind your donors of the people who will be changed for eternity because of their generosity. “Others will praise God for the obedience that accompanies your confession of the gospel of Christ, and for your generosity in sharing with them” (2 Cor. 9:13).

Think About This: Paul emphasized we should give generously and cheerfully, not grudgingly, reluctantly, or under compulsion. This means Titus and the brothers did not twist anyone’s arms, but they did share Paul’s message face to face. Perhaps the brothers’ very presence made the difference.

Response: Father, please give me the words to say as I visit our ministry partners who are behind on their pledge.

Fundraising Verse of the Week

Opinionated Major Donors

But Naaman went away angry and said, “I thought that he would surely come out to me and stand and call on the name of the Lord his God, wave his hand over the spot and cure me of my leprosy.” (2 Kings 5:11)

As commander of the army of the King of Aram, Naaman was a proud man and by human standards he had every reason to be. “He was a great man in the sight of his master and highly-regarded” (2 Kings 5:1). He was rich, famous, and accustomed to telling people what to do. Only one thing held him back—he had leprosy. A servant girl he had captured told his wife Elisha would heal him. So, he made a pilgrimage to see the prophet.

When Naaman’s entourage arrived. Elisha didn’t even come to the door but sent his servant to instruct Naaman to go wash in the Jordan seven times and be healed. Naaman stomped off in a huff and told his servant Elisha should have at least come out to meet him, pray to his God, wave his hands over the leprosy, and cure him. He was convinced he knew more than Elisha about how to heal his leprosy.

Major Opinion
Naaman’s attitude toward Elisha’s instructions is like some major donors who think you are doing ministry all wrong. No doubt you’ve listened patiently to someone who doesn’t understand why you did or did not do something a certain way. You should be eager to listen, learn, and respond, but don’t change something just because a wealthy donor says you should. Stay on mission.

Major Change
A courageous servant spoke truth and changed Naaman’s mind. He went to the Jordon, washed seven times, and was healed physically and spiritually. It may not happen often but occasionally a major donor who has opposed you, may come to their senses, see things differently, and apologize. (see 2 Tim. 2:24-26).

Major Gift
Naaman rushed back to Elisha and offered him extravagant gifts of gold, silver, and clothing. But Elisha did something most ministry leaders would never consider—he refused his gifts. In contrast to false teachers who use religion for financial gain, Elisha wanted Naaman to understand the free gift of salvation. Are you more concerned about a gift or your prospective donor’s spiritual health?

Major Lesson
Naaman asked permission to take some dirt home so he could sacrifice burnt offerings to the Lord. Then he asked if God would forgive him for accompanying his king to the pagan temple as part of his job. Elisha granted both requests told him to go in peace. Elisha showed grace and kindness to this new believer because he knew spiritual growth takes time.

Think About This: Some donors may be tempted to influence your decisions by wielding their checkbooks. It’s easier to refuse a gift when it comes with strings that might pull you off mission. Don’t sacrifice your core values for a short-term gain. Stand for biblical truth. God will bring you like-minded partners who will appreciate your courage.

Response: Father, please help me care more about my donor’s relationship to you than anything else. Please give me discernment to know when I should refuse a gift.


Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored three books: Ask for a Fish – Bold Faith-Based Fundraising, Simply Share – Bold, Grace-Based Giving, and Keep on Asking – Bold, Spirit-Led Fundraising. He regularly presents fundraising

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