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Donor Relations, Fundraising Verse of the Week

Turning Followers Into Donors

“After this, Jesus traveled about from one town and village to another, proclaiming the good news of the kingdom of God. The Twelve were with him, and also some women who had been cured of evil spirits and diseases: Mary (called Magdalene) from whom seven demons had come out; Joanna the wife of Chuza, the manager of Herod’s household; Susanna; and many others. These women were helping to support them out of their own means” (Luke 8:1-3).

All ministries share a common question, “How do we find more donors?” Wouldn’t it be nice if you could access a magical database of new major donors ready to help you accomplish your mission? A better question is, “Do you recognize potential donors who already know and love you?”

How can you begin turning followers into donors? Focus your donor research on four prospective donor pools:

 People you have helped.

 Whenever you read a list of women in the New Testament, Mary Magdalene tops the list. Mary became a follower of Jesus when he delivered her from the terrifying torment of demons. She was present at his anointing, his burial, and was one of the first to see him after the resurrection. Donors who have been radically impacted by your ministry are intensely loyal.

 People who are following you.

 Luke records that these women followed Jesus and his disciples from town to village as he preached the gospel. They resonated with his message and sacrificed time and energy to hear every word. Jesus healed Joanna, and even though her husband had social status, she followed him clear to the garden tomb (see Luke 24:10).

 People who are helping you.

 These women served Jesus and the disciples as they journeyed. They invested their time, talent and their treasure. They “were helping to support them out of their own means” (vs.3). This is the only time we meet Susanna, but what a great way to be remembered. Treat your volunteers with love, kindness, and respect because many times the first gift from your major donors is $100.

 Their friends.

 Scripture only names these three women, but there were many others who joined Jesus and his disciples on his preaching tour. When your major donors become passionate about your ministry, they invite their friends to join them. Develop an intentional plan to identify, cultivate and solicit those on your donor list.

Have a Spirit-led fundraising week,

Ron


Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

Donor Relations, Fundraising Verse of the Week, Major Donors

Are You The First Person A Donor Calls?

“You are those who have stood by me in my trials” (Luke 22:28).

One of the scenes during the Last Supper includes the disciples arguing about who would be the greatest in the kingdom. Jesus taught them one last time about what it means to be a servant. Then he commends them for standing by him through all his trials. They had faithfully followed him for three years; some early followers had turned back because his teaching was too difficult to accept (see John 6:66). Jesus’ words of affirmation seem ironic on the night all his disciples would scatter. Nevertheless, Jesus in kindness shared his genuine appreciation for his remaining disciples.

Standing By

Donors appreciate your presence when you stand by them in difficult life moments. Perhaps you visited them in the hospital, cried with them over a prodigal child, encouraged them through a financial crisis, or mourned with them at the graveside of a loved one. As a donor representative you have the unique privilege of accompanying your ministry partners as they walk through the dark valleys.

A True Friend

Jim is a development director who genuinely cares for his donors. They aren’t just names on his donor portfolio, they are close friends. Bill and Mary had supported Jim’s ministry faithfully over the years. For one capital campaign, Jim challenged them to consider a $1 million gift. Even though Bill had the financial capacity, he resisted and told Jim, “I hope the fact that we can’t give this gift won’t harm our friendship.” Jim responded, “Bill, nothing could come between us. I am just grateful for the privilege of asking you for a gift of this size. Not everyone has this ability.”

During Times of Trial.

Bill and Mary prayed about the gift. Two weeks later Bill called Jim and said, “Mary and I have been thinking and talking. God has been so good to us and we want to give that gift.” Jim expressed his incredible thankfulness for Bill and Mary’s generosity. Now the rest of the story: Several years later, Bill passed away and Jim was the first person Mary called. She sent her private jet to pick up Jim so he could fly to Florida and accompany her as they brought Bill’s body home. She did not ask her sons—she asked Jim.

What true friend are you standing by during times of trial?


Ron Haas, Vice President of The Timothy Group, has also served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

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