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A lush green farm field stretches into the horizon under a partly cloudy sky, illuminated by the warm glow of the setting or rising sun. The text "Fundraising Lessons from Farming" is prominently displayed at the top in bold black letters, with a Bible reference beneath it. The image conveys themes of growth, cultivation, and patience, symbolizing the parallels between farming and effective fundraising.
Fundraising Verse of the Week

Fundraising Lessons from Farming

by Ron Haas
March 19, 2025

“When a farmer plows for planting, does he plow continually?
Does he keep on breaking up and working the soil?” (Isaiah 28:24)

Fundraising and farming share many similarities. Farmers must sow seed on fertile ground, provide the plants with plenty of sunshine and water, remove life-sapping weeds, and patiently wait for the harvest. Isaiah portrays God as a heavenly farmer who plants and brings forth an eternal harvest by his great wisdom. His parable applies to fundraising in three ways:

Know when to stop cultivating
When farmers prepare the ground, they are careful not overwork the soil. Modern farming techniques such as low-till or no-till, keep soil disturbance to a minimum. At some point, a wise farmer stops plowing the ground and sows the seed. Yet some fundraisers are always in cultivation mode. They look for one more conversation, one more visit, one more event before they are ready to ask. It sounds spiritual to keep preparing the ground because you think the donor needs more time, but if you don’t plant seed, you won’t reap a harvest. If you don’t ask, you won’t receive.

Choose the best plants for the soil
A wise farmer knows which plants thrive in which soil type. Are you planting caraway, cumin, wheat, barley, or spelt? (see Isaiah 28:25). Caraway prefers cool weather, cumin requires full sun, and fertile, well-drained soil. Wheat likes lots of sunshine and warm weather. Barley can tolerate somewhat alkaline soils. Spelt can be grown on poorly drained, low fertility soils. Similarly, your donors also have individual interests. Perhaps they are motivated to help the homeless, scholarship an underprivileged child, or give to enhance your technology. Some donors like bricks and mortar projects, some don’t. Ask the right donor the right gift amount for the right project.

Use the appropriate tools
“Caraway is not threshed with a sledge nor is the wheel of a cart rolled over cumin; caraway is beaten out with a rod and cumin with a stick” (Isa. 28:27). Caraway and cumin produce delicate seeds that are used as spices. The farmer would crush the seeds if he used a sledge or rolled over them with his cart. Instead, he chooses the right tools to protect the grain for the greatest yield. Cash gifts are not always the best way for your donor to give. Perhaps it would be better for them to transfer an appreciated stock, give real estate, make an in-kind gift of goods or services, or donate tangible property like rare books, works of art, or valuable collectibles. Use the right tools to help your ministry partner maximize their gift.

Think About This: Farming requires great knowledge, so does fundraising. How does the farmer know when to plant and when to harvest? Isaiah 28:26 says, “His God instructs him and teaches him the right way.” How do you know when to stop cultivating and ask for a gift? The Spirit will lead you to say the right words at the right time.

Response: Father, give me wisdom and skill to sow seed and reap a bountiful harvest. I’m grateful for your provision for our ministry because, “All this also comes from the Lord Almighty, whose plan is wonderful, whose wisdom is magnificent” (Isa. 28:29).

An image featuring a light blue background with a person’s hand holding a megaphone on the right side. Bold white text in a playful font reads "DONOR CAPEESH," with "2 Corinthians 1:13" written below in smaller text. The image conveys a message about donor communication and understanding.
Fundraising Verse of the Week

Donor Capeesh

by Ron Haas
February 12, 2025

“For we do not write you anything you cannot read or understand” (2 Corinthians 1:13).

Humorist Will Rogers once said, “The minute you read something that you can’t understand, you can almost be sure that it was drawn up by a lawyer.” Unfortunately, some fundraisers send confusing messages to their donors. A ministry embroiled in several controversies sent a letter to their key constituents to reassure them everything would be all right. A savvy major donor noted the letter, “said something without saying anything.” Here are five thoughts to improve your communication skills.

Clear
Good communication is more than proper punctuation, grammar, and sentence structure. Ask yourself what you’re trying to say. If your thinking is fuzzy your writing will be incoherent. Clear thinking produces clear writing. When you are writing your case for support, an appeal letter, a newsletter, or a marketing piece, carefully choose words that most accurately express your meaning. Write in active voice, not passive. Replace vague words with specific words that precisely convey your meaning.

Concise
Thomas Jefferson famously said, “The most valuable of all talents is that of never using two words when one will do.” Eliminate unnecessary phrases like, “in order to,” “in the event that,” “in the process of”, or “needless to say.” Cut filler words that add no meaning or value to a sentence. Rewrite paragraphs to remove repetitive phrases. Get rid every of rogue “that” that sneaks into your copy.

Compelling
Tell your mission story with passion. How does your ministry meet critical needs? The best way to illustrate your impact is to tell a story. Congregants tend to nod off during a deep theological dissertation, but when the preacher illustrates the point with a real-life story, the crowd perks up. Compelling copy uses emotion to pull the reader into the story, offers the solution, creates urgency, and finishes with a strong call to action.

Christ-focused
Help your reader understand the eternal value of your work. Why is your ministry different from secular organizations who also teach children, give hope to the homeless, train the next generation, or provide disaster relief? The good news of the Gospel should separate your story from others who only do good deeds. Share your ministry stories of changed lives.

Check
You can write the best copy of your career, but a single misspelled word or grammatical error can undermine your entire message. Take advantage of AI writing tools to check spelling, grammar, and receive suggestions for improvement. After completing your first draft, step away from it before editing – fresh eyes catch more mistakes. Then read your work aloud, noting any phrases that sound awkward. Finally, take out your red pen and cut unnecessary words, simplify complex sentences, and tighten your writing until every word serves a purpose.

Think About This: John 16 records a difficult conversation between Jesus and his disciples. He was explaining his death and resurrection, but they weren’t understanding. Finally, in John 16:29 they got it, “Now you are speaking clearly and without figures of speech.” You may have a complicated message to share. Be patient and keep explaining it until your audience understands.

Response: Father, give me the ability to clearly communicate our story so many people will partner with us.

Close-up of a sturdy brass padlock securing a bright blue metal door. Text overlay reads 'The Major Gift Lockpicking Tool,' suggesting a metaphor for unlocking opportunities. Simple, bold design with a focus on the lock.
Fundraising Verse of the Week

The Major Gift Lockpicking Tool

by Ron Haas
February 6, 2025

“A gift opens the way to the giver and ushers the giver into the presence of the great” (Proverbs 18:16).

The Lockpicking Lawyer, a YouTube content creator who opens “unpickable” locks, received an interesting challenge. A viewer, whose local locksmith had resorted to using an angle grinder to open a lock, sparked a heated debate. The viewer insisted the Lockpicking Lawyer could have picked it, while the locksmith dismissed his videos as fake. The challenge was set: if the Lockpicking Lawyer could pick the lock faster than the time it took to cut it with an angle grinder, the locksmith would refund the viewer $75. While the angle grinder took two minutes and fourteen seconds, the Lockpicking Lawyer needed only 28 seconds to pick the lock.

One frustrating reality for every fundraiser is the inability to open a major donor door. Every attempt to reach a prospect feels more difficult than breaking into Fort Knox. Solomon reveals the key to connecting with any major donor prospect is to offer a gift.

A Personal Gift
Who doesn’t like to receive a gift? When choosing a gift, don’t default to SWAG (Stuff We All Get) you hand out at a conference. Get more creative than pens emblazoned with your logo. Consider your prospect’s interests. What unique gift would your potential donor appreciate that reminds them of your ministry whenever they see it? Perhaps you could share something special from one of your noteworthy alumni.

An Opportunity Gift
Pay attention to your prospective donor’s unique interests and expertise, then create opportunities for them to share their knowledge. Business professionals might appreciate invitations to lead workshops, teach classes, or deliver keynote speeches. A prospective donor with a passion for Revolutionary War history brings history to life in full George Washington attire. A perceptive school principal invites him to captivate elementary students with his presentations. For this donor, the opportunity to share his enthusiasm for history is itself a meaningful gift.

An Honor Gift
Pay attention and acknowledge news about your prospective donor. It could be as simple as sending a note of congratulations about their business success, job promotion, or personal accomplishment like a hole-in-one or being featured in the media. One college invites their prospective donors to a banquet in their honor and presents them with an award acknowledging their contributions to the community.

The Gift of Prayer
One simple way to make a meaningful connection is to offer to pray for your prospective donors. You may never have met that person but offering to pray may open a door for a future conversation. Perhaps they or a family member have experienced a personal tragedy and your offer to pray brings comfort and encouragement. Perhaps they’ve experienced great success and your prayers will remind them to give glory to God. The key is connecting with them spiritually.

Think About This: The greatest gift you could ever give your prospective donor is the gift of the Good News. Perhaps you could share a book, music, or video from your ministry that includes a gospel presentation.

Response: Father, please give me wisdom to choose the best gift that will open major donor doors. Thank you for sharing the greatest gift, your Son, Jesus Christ.

A shiny golden egg rests in a nest made of straw and twigs, symbolizing transformation and value. The text reads "Spinning Straw Into Gold" with "Gold" highlighted in glowing letters, and "1 Corinthians 3:12-13" displayed below, emphasizing a biblical theme of creating lasting value.
Fundraising Verse of the Week

Spinning Straw into Gold

by Ron Haas
December 18, 2024

“Anyone who builds on that foundation may use a variety of materials—gold, silver, jewels, wood, hay, or straw. But on the judgment day, fire will reveal what kind of work each builder has done. The fire will show if a person’s work has any value.” (1 Corinthians 3:12-13 NLT)

One day each believer will stand before the Lord to give an account of what they accomplished in this life for him. Jeremiah reminds us God’s examination will be thorough, “I the Lord search the heart and examine the mind, to reward each person according to their conduct, according to what their deeds deserve” (Jer. 17:10). This reminder of final accountability should motivate each of us to “make the most of every opportunity” (Eph. 5:16).
Fundraisers make choices every day how to invest their time. Some busy themselves with wood, hay, and straw activities, others focus on gold, silver, and jewels. How can you know the difference?

Wood, Hay, & Straw
The list of fundraising activities is endless: 5k fun runs, galas, golf outings, concerts, auctions, etc. While these events can be fun and create great public awareness, they may not be the highest and best use of your staff and volunteer time. Events can reach many donors at one time but have at least three limitations: (1) an ask from the podium is much less personal, (2) the donor doesn’t have an opportunity to ask questions, and (3) your donor can simply ignore the response envelope.

Gold, Silver & Jewels
The gold standard for fundraising is face to face solicitation. Why do so few ministry leaders ask? Donor solicitation is friends talking with friends about how your ministry is making an eternal impact. Personal asking has at least three advantages over all other fundraising methods: (1) you can tailor the ask to the donor’s giving interest, (2) you can challenge the donor with a stretch ask amount, and (3) you can follow up with your donor about their gift decision.

Fire
Some don’t ask for fear their donor will be offended and stop giving. Asking tests a donor’s priorities. Will they give to the Lord’s work or spend it on themselves? Will they focus on temporary things or eternal? God may use the refining fire of asking to purge the dross and reveal your donor’s true heart. “He will purify the Levites and refine them like gold and silver. Then the Lord will have men who will bring offerings in righteousness” (Mal. 3:3). Ultimately, asking benefits your donor.

Value
Face to face asking has the highest return on investment of your fundraising time. Take an inventory of your development calendar. Any activity not directly helping you prepare for a personal donor meeting, schedule a personal donor meeting, actually have a personal donor meeting, or follow up to your donor meeting is a wood, hay, and straw activity.

Think About This: It’s great when your boss gives you an Attaboy! for going above and beyond. How much more rewarding to hear, “Well done, good and faithful servant!” (Matt. 25:21).

Response: Father, please help me make personal donor visits a high priority of my week. Help me say no to good things, so I can focus on the best things.

*|FNAME|*, Have a Spirit-led Fundraising Week!

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