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The image features a soft pink background with several layered paper-style hearts in various sizes on the left side. On the right, elegant white text reads “Recognizing Donor Loyalty” with the reference “1 Kings 2:7” below it. The overall design conveys warmth, gratitude, and appreciation.
Fundraising Verse of the Week

Recognizing Donor Loyalty

“But show kindness to the sons of Barzillai of Gilead and let them be among those who eat at your table. They stood by me when I fled from your brother Absalom” (1 Kings 2:7).

David was experiencing the lowest moment of his life. His son, Absalom, rebelled forcing David and his household to escape across the Jordan River. They arrived at the little village of Mahanaim exhausted, hungry, and thirsty. There, a wealthy man named Barzillai the Gileadite appeared with many gifts: wheat, barley, flour, roasted grain, honey, and cheese from cows’ milk (see 2 Sam. 17: 27-29). His generosity and David’s response teach us four important lessons about deepening our donor relationships.

Generosity
Perhaps Barzillai had met David previously or perhaps he just knew his reputation. Either way he developed a deep loyalty for David which resulted in rich generosity. A major donor was asked if he would support a campaign and he responded, “I don’t know much about this project, but I’ve known the president for years and trust his judgment. My wife and I would consider a gift of $500,000.” Generosity springs up from a loyal heart. Barzillai’s gifts gave David strength to fight another day.

Humility
On David’s return to Jerusalem, he didn’t forget who helped him win the battle and invited Barzillai to come live in the palace. Barzillai graciously declined the invitation, “How many more years will I live, that I should go up to Jerusalem with the king? I am now eighty years old. Can I tell the difference between what is enjoyable and what is not? Can your servant taste what he eats and drinks? Can I still hear the voices of male and female singers? Why should your servant be an added burden to my lord the king?” (2 Sam. 19: 34-35). Some donors don’t want recognition, but you should offer anyway.

Sacrifice
Barzillai then made an unusual request and asked David to take his servant, Kimham, to the palace instead of him. David was pleased to respond, “anything you desire from me I will do for you” (2 Sam. 19:38). One important way to honor your major donors for their loyalty is to listen to their ideas and implement them whenever you can. If they ask for a favor, respond with the generosity they have shown to you. This was true friendship. “The king kissed Barzillai and bid him farewell, and Barzillai returned to his home” (2 Sam. 19:39).

Legacy
Every nonprofit wants to know how to reach the next generation of donors. Typically, grandparents and parents have institutional loyalty, but children and grandchildren lose interest. One key way to capture the interest of the next generation is to honor the memory of the previous generation. David told Solomon to honor the descendants of Barzillai because he stood by him when times were tough (see 1 Kings 2:7).

Think About This: Famed L. A. Dodgers’ coach Tommy Lasorda said, “You give loyalty, you’ll get it back. You give love, you’ll get it back.” Sounds like the principle of “sowing and reaping.”

Response: Father, I praise you for our faithful donors who have stood by us in good times and bad times. Help me honor them for their loyalty.

White lettered dice spelling 'YES OR NO' on a bright surface with the text 'Farewell to Fickle Fundraising' and '2 Corinthians 1:15-17' above.
Fundraising Verse of the Week

Farewell to Fickle Fundraising

I wanted to visit you first so that you might benefit twice. I wanted to visit you on my way to Macedonia and to come back to you from Macedonia, and then to have you send me on my way to Judea. Was I fickle when I intended to do this? Or do I make my plans in a worldly manner so that in the same breath I say both “Yes, yes” and “No, no”? (2 Corinthians 1:15-17).

Have you ever been misunderstood? Paul planned to visit Corinth on his way to Macedonia and return to Corinth before traveling to Jerusalem (see 1 Cor. 16:5-9), but his plans changed. The Corinthians were upset Paul didn’t show up and accused him of being fickle. The Cambridge English Dictionary defines fickle as “likely to change your opinion or your feelings suddenly and without a good reason.” Donors can also become disgruntled with us when they perceive we say one thing and do another. Consider these principles to avoid sending mixed messages.

Tell Them What You’re Going to Tell Them.
Paul asked the Corinthians to “send me on my way to Judea.” Earlier, Paul had asked all the churches in Macedonia and Achaia to take up a collection for the believers in Judea (1 Cor. 16:1-4). On this trip he was planning to receive their gifts and take them to Jerusalem. If you intend to ask a donor for a gift, let them know why you are coming. Be forthright and say something like, “I would love to tell you about our project and share a proposal of how you could partner with us financially.”

Tell Them.
The essence of fundraising is asking. Cultivation is a key part of the donor experience, but all your relationship-building efforts must lead to solicitation. If you want them to pray, ask for prayer. If you want their time, ask them to volunteer. If you want a gift, ask for a specific amount. If you are unsure of what amount to ask, ask if they would consider a gift in the range of $10,000, or $100,000, etc. Another strategy is to show them your gift chart and ask, “Would you prayerfully consider making a leadership gift?” You could also ask an open-ended question like, “Where do you see yourself fitting into our campaign?”

Tell Them What You Told Them.
Your donors should know exactly what you asked them to consider. When you suggest a number, you both know what you asked. Your ask might be too high or low, but stating a specific amount starts the conversation. A camp director asked a donor for a $75,000 gift for a capital campaign. The donor responded, “That’s more than I was thinking, but I like what you did. I will remember that number and ask my friends to help me raise that amount.”

Think About This: Paul was not fickle. He said what he meant and meant what he said. Just as we must speak with integrity, we want our donors to give us a clear “Yes or No.” Ask boldly and let God prompt them to give generously.

Response: Lord, help me ask clearly so my donors know exactly how they can partner with us to advance your kingdom.

Fundraising Verse of the Week

Complicated Major Donor Relationships

“And may God Almighty grant you mercy before the man so that he will let your other brother and Benjamin come back with you. As for me, if I am bereaved, I am bereaved” (Genesis 43:14).

Navigating major donor relationships can be tricky. We worry about what to do and what not to do, what to say and what not to say. Joseph’s brothers’ first visit with the governor did not go well. He questioned them, accused them of spying, and threw them in jail. Eventually, he sold them grain and allowed them to return home but with two caveats: (a) one of them had to stay; and (b) they had to bring their youngest brother when they returned. They sulked home with their tails between their legs and told their father the bad news. The famine continued but when they reached the desperation point, Israel sent his sons back to Egypt to buy more grain. Their second visit teaches us four lessons about repairing major donor relationships.

Questions
Israel had lots of questions about their first visit, “Why did you tell the man that you had another brother?” (Gen. 43:7). They didn’t mean to reveal sensitive information, they were just answering questions. After your major donor visit, it’s easy to second guess yourself about what you said wrong or shouldn’t have said at all. It’s important to critique yourself but remember the Spirit is in control of your conversation and will guide your words (see Matt. 10:19-20).

Answers
Major donors ask tough questions about your theology, mission, vision, strategic plans, budget, and financial projections. Judah knew they must be ready with answers before they approached the governor. “You will not see my face again unless your brother is with you” (Gen. 43:5). If your donor asked you a question that you couldn’t answer the first time, do your homework, and bring the right answers.

Assumptions
The brothers thought they were in trouble when they were escorted to Joseph’s house. They jumped to conclusions about the silver left in their sacks on the previous visit, “He wants to attack us and overpower us and seize us as slaves and take our donkeys” (Gen 43:18). Meeting with major donors can be intimidating but don’t assume that you know what your donor is thinking. Listen and let them speak for themselves.

Relationships
Major donor relationships are built upon trust. The brothers demonstrated their good faith intentions by taking gifts, apologizing for the silver in the sack incident, and showing genuine humility. Joseph responded by showing concern for their father, instructing his servant to reassure them about the silver issue, and hosting them for an extravagant dinner. These relationship building moments broke the tension and paved the way for reconciliation. When you have history with a donor, restoration takes time and actions. “Through love and faithfulness sin is atoned for” (Prov. 16:6).

Think About This: Israel was afraid of a bad outcome, so he delayed sending his sons to Egypt. In retrospect, he had more to gain than to lose. Are you procrastinating a stressful major donor conversation? Reach out today. You also have more to gain than to lose.

Response: Father, please give me wisdom to repair my broken major donor relationships.

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