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A small sea turtle swimming in clear, light blue water with the words “little by little fundraising” and a Bible reference along the left side. The image symbolizes gradual progress and steady effort.
Fundraising Verse of the Week

Little by Little Fundraising

by Ron Haas
June 24, 2025

“But I will not drive them out in a single year, because the land would become desolate and the wild animals too numerous for you. Little by little I will drive them out before you, until you have increased enough to take possession of the land” (Exodus 23:29-30).

Fundraisers live to make things happen right now. A fundraiser’s most thrilling moment is identifying, cultivating, and asking a major donor for a leadership gift to fund an incredible project. Praise God for people he has blessed with significant resources who can give game-changing gifts. As exciting as these moments are, we should be just as thankful for steady progress toward our fundraising goals. As Israel prepared to enter the Promised Land, Moses reminded them success wouldn’t happen overnight. Four truths emerge from this text.

God’s Sovereignty
God had reasons for not conquering the land right away. He is compassionate, slow to anger, abounding in love and wanted to give the people living in the land more time to repent (Gen. 15:16). Israel always got into trouble when they were impatient. “But they soon forgot what he had done and did not wait for his plan to unfold” (Psalm 106:13). God has a perfect plan for your donors. He can change hearts and make them “favorably disposed” to generosity (Ex. 12:36). Don’t rush ahead of the Spirit.

God’s Reasons
The Lord didn’t allow Israel to take immediate possession of the land because they weren’t equipped to manage the resources. Why doesn’t God dump millions of dollars in your lap? Would you even know what to do with a $100 million gift? You’re thinking, “Probably not, but I’d like to try.” Not every organization has the leadership, strategic plan, and ability to wisely manage large gifts. Major donors give to trustworthy ministries who have a track record of good stewardship.

God’s Methods
Joshua didn’t conquer the land in his own ability. He was only successful when he followed the Lord’s instructions—think Jericho. When he ignored the plan, he failed—think Ai. God used Israel but he also used his angel (Ex. 23:23), his terror to throw enemy nations into confusion (Ex. 23:27), and even hornets (Ex. 23:28). We take credit for our fundraising efforts, but God uses many tools to accomplish his purposes. Without God’s blessing, we will accomplish nothing of eternal value.

Our Capacity
How can you prepare to manage a multi-million dollar gift? By faithfully caring for the donors God has given you right now. Jesus taught, “Whoever can be trusted with very little can also be trusted with much, and whoever is dishonest with very little will also be dishonest with much. So if you have not been trustworthy in handling worldly wealth, who will trust you with true riches?” (Luke 16:10-11). If you don’t care for your current donors, why would God give you more?

Think About This: God didn’t drive out Israel’s enemies in a single year, but he did promise to drive them out (Ex. 23:30). Major gifts aren’t instantaneous, but only happen after your donors believe you will make an eternal difference with their gift.

Response: Lord, help me take the next little steps to love my donors and wait for your plans to unfold.

Person sitting alone at the end of a dock overlooking a calm lake surrounded by mountains at sunset, with the words “WIIFM Donors” and a Bible reference displayed in the sky above.
Fundraising Verse of the Week

WIIFM Donors

by Ron Haas
May 28, 2025

The king asked Ziba, “Why have you brought these?” Ziba answered, “The donkeys are for the king’s household to ride on, the bread and fruit are for the men to eat, and the wine is to refresh those who become exhausted in the wilderness” (2 Samuel 16:2).

WIIFM stands for “What’s In It For Me?” Sales professionals know that WIIFM drives most buying decisions, so they create an emotional link that compels a person to purchase their product or service. Should fundraisers pursue WIIFM donors?

David wanted to honor Jonathan by showing grace to one of his relatives. So, he blessed Saul’s grandson, Mephibosheth, with Saul’s estate and invited him to eat at his table (see 2 Sam. 9). He also assigned Ziba to serve as Mephibosheth’s steward. Fast forward to Absalom’s rebellion. David and his household fled Jerusalem for their lives. Ziba went to the wilderness with a gift to refresh David. On the surface, this seemed like an act of selfless generosity, but was it? Ziba demonstrates how difficult it is to identify WIIFM donors.

Personal Benefit
As manager of Mephibosheth’s inheritance, Ziba controlled incredible wealth. “You and your sons and your servants are to farm the land for him and bring in the crops, so that your master’s grandson may be provided for” (2 Sam. 9:10). Ziba’s betrayal of Mephibosheth reveals his greed. He wasn’t satisfied with just serving, he wanted to own. His story seemed to work because David said to Ziba, “All that belonged to Mephibosheth is now yours” (2 Sam. 16:4). Ziba clearly had a conflict of interest. Sometimes your donors also have conflicts of interest. Perhaps their gift awards them with a building contract or a sale of their product or service. Perhaps they hope to leverage their gift to use your donor base for their marketing. Be wary of donors who give hoping to get.

Family Benefit
2 Samuel 9:10 reveals an interesting detail, “Now Ziba had fifteen sons and twenty servants.” That’s a lot of mouths to feed. Ziba had much to gain from David’s generosity toward Mephibosheth. WIIFM donors are transactional donors. Christian school parents often say, “I’m giving because I want my child to benefit from this new building,” or “I’m not giving because my child is graduating and won’t be able to enjoy it.” That’s a difficult attitude to overcome. No doubt you have a few WIIFM donors. Thank them graciously and ask God to transform their hearts.

Kingdom Benefit
Search for kingdom-focused donors. These men and women are motivated by the eternal impact of your mission—whether they benefit or not. They understand the spiritual rewards of generosity and are not looking for earthly rewards. They give generously to “lay up treasure for themselves as a firm foundation for the coming age, so that they may take hold of the life that is truly life” (1 Tim. 6:19).

Think About This: Mephibosheth finally shared his side of the story with David (see 2 Samuel 19:24-30) but it was too confusing. David told him and Ziba to split the property. It’s difficult to read a donor’s motivations, so don’t try. Simply be grateful for every gift.

Response: Lord, help me motivate my WIIFM donors by What’s In It For You!

Wooden gate surrounded by lush greenery and blooming white flowers, with the words “Getting Past the Gatekeeper” and 2 Chronicles 23:19 written in white text.
Fundraising Verse of the Week

Getting Past the Gatekeeper

by Ron Haas
May 20, 2025

“He also stationed gatekeepers at the gates of the Lord’s temple so that no one who was in any way unclean might enter” (2 Chronicles 23:19).

Gatekeepers have one job—to keep out unwanted visitors. Perhaps you have encountered a major donor gatekeeper in the form of a financial planner, attorney, family member, or personal assistant. How do you get around the gatekeeper to connect with your donors? Gatekeepers process boxes of correspondence for major donors and must determine what is important and unimportant. Just imagine sorting through ten times the mail you receive daily. One ministry leader was surprised to learn that his notes weren’t getting to his major donor friends and then discovered the gatekeeper’s unwritten rules about whether he would pitch the correspondence or pass it on to the donor. Here is one gatekeeper’s pitch/pass list:

Thank you note on the receipt. Pitch It!
A common practice for ministry leaders is to write a personal thank you to the donor on the gift receipt. It’s a nice gesture that probably gets noticed by 95% of your donors. However, a note on a receipt is still a receipt, not an official thank you note.

Any mention of a future project. Pitch It!
It’s tempting to tease a new project while you thank your donor for their gift to your current project. But if you focus on the next big thing, are you expressing gratefulness for the gifts that got you this far? Effective thank you notes must be genuine. Don’t just check the box saying that you thanked your donor.

Handwritten thank you note that mentions a future gift. Pitch it!
Congratulations for sending a handwritten note! Handwritten notes are rare. Don’t dilute your thank you by asking your ministry partner to consider a future gift. Your thank you note should focus on your donor not you.

Printed thank you note. Pitch It!
Some fundraisers have lousy handwriting and use a computer to print a note. Printed notes feel impersonal because they are. The only exception is if your donor knows that you have a health condition that makes handwriting difficult for you.

Personal, handwritten, stand-alone thank you note. Pass to the donor!
Here’s what passes this gatekeeper’s scrutiny: a handwritten thank you note that’s just a thank you note. Period. Mike was having difficulty connecting with a major donor. The donor had given but never responded to Mike’s phone calls or emails. Mike decided to be proactive and personally deliver his handwritten thank you note. He was interrogated at the front entrance, but the gatekeeper called the donor and said, “Mike, from ABC Ministries is here with a thank you note. Should I send him up?” The answer came back, “Sure.” The major donor was glad to see him and invited him in.

Think About This: Jesus taught about the relationship between the shepherd, his sheep, and the gatekeeper. “The gatekeeper opens the gate for him, and the sheep listen to his voice. He calls his own sheep by name and leads them out” (John 10:3). When you have a personal relationship with your donor, the gatekeeper will open the door wide.

Response: Father, please open the gate and help me connect with my major donors.

Fundraising Verse of the Week

Complicated Major Donor Relationships

by Ron Haas
January 9, 2025

“And may God Almighty grant you mercy before the man so that he will let your other brother and Benjamin come back with you. As for me, if I am bereaved, I am bereaved” (Genesis 43:14).

Navigating major donor relationships can be tricky. We worry about what to do and what not to do, what to say and what not to say. Joseph’s brothers’ first visit with the governor did not go well. He questioned them, accused them of spying, and threw them in jail. Eventually, he sold them grain and allowed them to return home but with two caveats: (a) one of them had to stay; and (b) they had to bring their youngest brother when they returned. They sulked home with their tails between their legs and told their father the bad news. The famine continued but when they reached the desperation point, Israel sent his sons back to Egypt to buy more grain. Their second visit teaches us four lessons about repairing major donor relationships.

Questions
Israel had lots of questions about their first visit, “Why did you tell the man that you had another brother?” (Gen. 43:7). They didn’t mean to reveal sensitive information, they were just answering questions. After your major donor visit, it’s easy to second guess yourself about what you said wrong or shouldn’t have said at all. It’s important to critique yourself but remember the Spirit is in control of your conversation and will guide your words (see Matt. 10:19-20).

Answers
Major donors ask tough questions about your theology, mission, vision, strategic plans, budget, and financial projections. Judah knew they must be ready with answers before they approached the governor. “You will not see my face again unless your brother is with you” (Gen. 43:5). If your donor asked you a question that you couldn’t answer the first time, do your homework, and bring the right answers.

Assumptions
The brothers thought they were in trouble when they were escorted to Joseph’s house. They jumped to conclusions about the silver left in their sacks on the previous visit, “He wants to attack us and overpower us and seize us as slaves and take our donkeys” (Gen 43:18). Meeting with major donors can be intimidating but don’t assume that you know what your donor is thinking. Listen and let them speak for themselves.

Relationships
Major donor relationships are built upon trust. The brothers demonstrated their good faith intentions by taking gifts, apologizing for the silver in the sack incident, and showing genuine humility. Joseph responded by showing concern for their father, instructing his servant to reassure them about the silver issue, and hosting them for an extravagant dinner. These relationship building moments broke the tension and paved the way for reconciliation. When you have history with a donor, restoration takes time and actions. “Through love and faithfulness sin is atoned for” (Prov. 16:6).

Think About This: Israel was afraid of a bad outcome, so he delayed sending his sons to Egypt. In retrospect, he had more to gain than to lose. Are you procrastinating a stressful major donor conversation? Reach out today. You also have more to gain than to lose.

Response: Father, please give me wisdom to repair my broken major donor relationships.

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