If you live in tornado country, you are used to the monthly siren test of the emergency alert system. This one-minute signal encourages everyone to stay aware and respond accordingly if an actual emergency occurs. Occasionally, a major donor will surprise you with, “What are your plans and how can I help?” Will you be prepared with an answer, or will you be caught off guard? Peter gives us five thoughts to consider.
In your hearts revere Christ as Lord
Your organization’s plans should not just be what your ministry leader, board, or key donors want to do. Instead, your strategic plan should emerge from a prayerful consideration of what you believe the Lord wants you to accomplish. Solomon reminds us, “Unless the Lord builds the house, the builders labor in vain” (Psalm 127:1). Compare how much time you spend planning with how much time you spend praying.
Always be prepared to give an answer
Your strategic plan should outline your vision for the future and the resources it will take to turn your dreams into reality. Define the gray boxes on your master site plan by focusing on programming. Renowned architect Louis H. Sullivan, coined the phrase “form follows function.” Programs should drive your building needs. Your next new building won’t inspire donors, but what happens in the building to impact lives.
To everyone who asks
Sometimes leaders don’t like to face hard questions, so they avoid them. It’s easier to push ahead with your plan than to pause and consider other options. Don’t see questioners as your enemies, but your friends. People ask questions because they care. You may question their motives, but their questions will force you to clarify your arguments and strengthen your case.
Give the reason for the hope that you have
Your strategic plan must address your “Why.” Simon Sinek in his book, Start with Why encourages leaders to first communicate their Why—motivations and purpose. Then focus on How—the specific actions to realize the Why, and finally turn to What—the results which prove your Why. Don’t tell your donor what you want to build, but why this new facility will support and fulfill your mission.
Do this with gentleness and respect
Some leaders announce their plan as written in stone brought down from the mountain with no opportunity for feedback. Peter gives us important advice about the way we share our story. Perhaps your major donor has a better idea and is willing to fund a different direction. Approach that person with an open heart.
Think About This: One Christian school asked a major donor to support their remodeling plans. He declined to give anything toward the existing facility, but was interested in a major gift toward a new building on a new campus. His lead gift launched their campaign and rallied other key donors to partner with him.
Response: Lord, help me hold my plans loosely and listen to my major donors to hear their passion for our ministry.
