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A peaceful dirt path winds through a lush green forest with soft golden sunlight filtering through the trees. The text on the image reads, “Fundraising is a Journey and a Destination.”
Fundraising Verse of the Week

Fundraising is a Journey and a Destination

“Here are the stages in the journey of the Israelites when they came out of Egypt by divisions under the leadership of Moses and Aaron. At the Lord’s command Moses recorded the stages in their journey. This is their journey by stages…” (Numbers. 33:1-2).

Did you know? “It takes eleven days to go from Horeb to Kadesh Barnea by the Mount Seir road” (Deut. 1:1). The ETA to the Promised Land was less than two weeks, but the Children of Israel took the not-so-scenic 40-year route. Your journey to a successful capital campaign is rarely a straight line—lots of mountains and valleys stand in your way. Visionary leaders dream big; that’s why people love and follow them. You might fast track your strategic plan and capital campaign, but sometimes reaching your Big Holy Audacious Goals (BHAG) seems more like running a marathon. Like Moses, you may have to realize your dream in phases. What steps should you take to keep moving forward?

Research
At Kadesh Barnea, the Lord instructed Moses to send representatives from each tribe on a vision trip into the Promised Land. They evaluated the land, people, cities, trees, crops, and brought back some incredible evidence—clusters of grapes so huge they had to be carried on a pole between two of them. Before launching your capital campaign, you must do your due diligence. What indications do you have that your dreams are attainable?

Faith
A successful campaign isn’t just about counting the cost; faith is an important element. Twelve men saw the same data—ten focused on the giants and fortified cities but only two focused on what God could accomplish. Unfortunately, the majority ruled and voted against God’s plan. In your situation, the majority also rules. You may have the right vision, but without buy-in from your key supporters you may have to adjust your plan.

Reality Check
The children of Israel were impulsive. One minute they refused to walk by faith into the Promised Land, but when God told them they couldn’t, they decided to do it without his blessing (see Num. 14:35-49). Their efforts resulted in disaster. Sometimes, feasibility studies reveal that your donor base doesn’t have the capacity or the interest to fund your dream. It’s foolish to launch a campaign when your key indicators predict failure.

Perseverance
The Lord wasn’t finished with Israel even though they failed their first test. Moses wrote down every stop along their journey as a record of God’s grace. Forty years later they were prepared for Joshua to lead them into the Promised Land. If your feasibility study reveals that you’re not ready for a campaign, you can still achieve milestones toward your goal. Perhaps you could consider a phased approach. What part of your plan could you accomplish?

Think About This: “Remember how the Lord your God led you all the way in the wilderness these forty years, to humble and test you in order to know what was in your heart, whether or not you would keep his commands” (Deut. 8:2). Is God humbling and testing you in your fundraising journey?

Response: Lord, we want to accomplish something of eternal significance. Please help us walk by faith toward your goals, not ours.

A series of white human figures standing on progressively taller rectangular pedestals, set against a vibrant orange background, with the words 'Develop a Persuasive Case – 1 Corinthians 2:4' on the left side of the image.
Fundraising Verse of the Week

Develop a Persuasive Case

“My message and my preaching were not with wise and persuasive words, but with a demonstration of the Spirit’s power” (1 Corinthians 2:4).

Have you ever agonized over finding just the right words, phrases, or tag line for your fundraising materials? A case for support is your major donor tool to express your need and how your donors can help meet that need. We wordsmith every sentence to be as compelling as possible hoping to unlock our donors’ hearts and minds. You need a case statement for all your fundraising campaigns like the annual appeal, major gift campaigns, capital, and endowment campaigns. Fresh graphic design, great photos, infographics, and clean typefaces are all important, but your case statement must answer six key questions:

What is the need?
Needs come in all shapes and sizes. What specific need are you trying to solve? If you need a building, focus on what will happen inside the building. Sometimes we try to solve all our problems in one campaign, but it can be overwhelming to donors. Make the need manageable so that donors feel they can make a difference.

Is this need urgent?
Urgency is a key decision-making factor. Some causes are inherently urgent—providing clean water, feeding widows and orphans, and evangelizing the lost. If your need doesn’t seem urgent to you, it won’t seem urgent to your donors. Find ways to express your compelling arguments in simple terms.

How will your ministry meet this need?
We love talking about ourselves. Sometimes, we communicate that we have all the answers and donors just help us accomplish our goals. Write less about your organization and focus more on those you serve and how your donors are ministry partners in providing the solution.

Whom will be impacted?
Your case for support is not just a laundry list of projects you hope to accomplish. Effective case statements share facts and evidence but must tug at the heart. Donors make giving decisions with their minds and hearts. Stories are the most effective way to communicate whom your fundraising campaign will help.

What will happen if you fail?
Whom won’t be helped if you are unable to raise these funds? What key programs will be limited? What opportunities will be missed if your donors don’t participate? We like to think failure is not an option, but if your supporters don’t give sacrificially, failure is a possibility.

How can your donor get involved?
Use donor-centric phrases to call your donors to action, such as: “This significant project will only happen because of your generous support,” or “A better future is possible for our students, because of you,” or “Your gift will provide even more meaningful experiences to our current and future students.”

Think About This: You can say all the right fundraising words to persuade your donors and still not motivate them to give. Paul didn’t rely on wise and persuasive words, instead he relied on the Spirit’s power. The greatest case for support you could ever make is to share stories of how the Spirit is working through your ministry to change lives for eternity.

Response: Father, please accomplish your will through our ministry. May the Spirit demonstrate his power in our lives and those we serve.

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