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Silhouette of a person fishing from a small boat at sunset, with the sun low over calm ocean waters and a golden reflection across the sea. The text reads: "Vision Casting and Catching – 2 Samuel 23:15."
Fundraising Verse of the Week

Vision Casting and Catching

by Ron Haas
July 17, 2025

David longed for water and said, “Oh, that someone would get me a drink of water from the well near the gate of Bethlehem!” (2 Samuel 23:15).

The Philistines were a constant thorn in David’s side. To add insult to injury, they set up shop in his hometown, Bethlehem (1 Sam. 16:1). David dreamed of a different future and commented how wonderful it would be to again enjoy a cool drink from the well by the city gate. He didn’t have to say it twice. His three mighty men heard his desire and executed a flawless extraction mission to retrieve a skin of water from behind enemy lines. When they presented the water to David, he realized the risk they took to fulfill his dream and poured it out to the Lord as a drink offering. How can you cast a compelling vision to inspire your ministry partners to action? Consider these four principles.

Leadership
In his book Start with Why, Simon Sinek shares the story of two stonecutters. One hates his job and complains about lifting stones every day in the hot sun. Another replies, “I love my job! Sure, it’s backbreaking work but I’m building a cathedral!” Why do these two men with the exact same job have opposite perspectives? One caught the vision, one didn’t. David inspired his followers to a higher cause. Are you inspiring your donors to accomplish something that will last beyond their lifetimes?

Relationship
David didn’t release a statement to the press; this was quiet conversation with his close friends. Have you ever had a dream conversation with your close major donors to let them know what God is laying on your heart? Don’t take your ideas to your major donors wrapped up nicely in a bow. Invite your key friends into the conversation while you’re still formulating your ideas. Let them imagine the future with you.

Stewardship
David had proven himself on the battlefield and earned the respect of his followers. Trust is a critical component of leadership and followership. People must believe that you will do what you say you will do. Leadership is influencing others. As Spider-Man learned, “With great power comes great responsibility.” As a leader you have great influence over your donors’ giving priorities. Make sure your vision is worthy of their sacrificial giving.

Worship
These men risked their lives to bless David with a remarkable gift. The only thing David could do was to reflect the glory back to God. This is exactly how we should respond when people give sacrificially. “Because of the service by which you have proved yourselves, others will praise God for the obedience that accompanies your confession of the gospel of Christ, and for your generosity in sharing with them and with everyone else” (2 Cor. 9:13).

Think About This: John Quincy Adams said, “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” Inspire your donors to dream more, learn more about God’s vision for your ministry, give more, and become a vital part of your future.

Response: Lord, please help me understand your vision for what you want us to accomplish. Help me share it effectively with my ministry partners.

A large yellow excavator sits atop a heap of dirt and gravel under a clear sky. The text on the image reads 'What About the Heaps? – 2 Chronicles 31:9-10' in bold, brown letters.
Fundraising Verse of the Week

What About the Heaps?

by Ron Haas
July 9, 2025

Hezekiah asked the priests and Levites about the heaps; and Azariah the chief priest, from the family of Zadok, answered, “Since the people began to bring their contributions to the temple of the Lord, we have had enough to eat and plenty to spare, because ” (2 Chronicles 31:9-10).

If you live in Corn Country, you will see an interesting sight during harvest. When local grain elevators max out their capacity, they store the grain in outdoor piles. These corn mountains can soar more than 60 feet high and cover a football field. Israel experienced a revival under King Hezekiah and God blessed the land with abundant harvests. Yet, the priests and Levites didn’t have enough to eat. When Hezekiah discovered this, he sent word to all Jerusalem and Judea. The people responded so generously with their grain, new wine, olive oil, honey, and all their crops, the priests had to pile their gifts in heaps. Heaps don’t just happen but are a result of four factors.

Obedience
Hezekiah was a change agent who purified the Temple (2 Chron. 29), reestablished Passover (2 Chron. 30), and destroyed all the idols throughout Judah (2 Chron. 31). The people knew Hezekiah was making good choices. People don’t give in a vacuum. Poor ministry and business decisions usually negatively impact giving. Thankfully, the opposite is also true. When donors see that you are making good decisions and an eternal difference, they are much more likely to partner with you.

Leadership
For years the Temple worship had languished. Hezekiah cleaned up the mess and appointed leaders to faithfully serve. Your donors know when you are running a shoddy operation, and they know when all the trains are running on time. Hezekiah also showed leadership by his generosity. “The king contributed from his own possessions” (2 Chron 31:3). Others are motivated to give when leaders lead by their generous giving.

Asking
Hezekiah commanded the people to give the portion due to the priests and Levites (2 Chron. 31:4). Should you command your donors to give? Paul taught Timothy to, “Command those who are rich…to do good, to be rich in good deeds, and to be generous and willing to share” (1 Tim. 6:17-18). Giving shouldn’t be out of compulsion (see 2 Cor. 9:7). Don’t demand, but you should be direct. Share your needs, ask for a gift, and give your donors an opportunity to respond.

God’s Blessing
The priests noted, “the Lord has blessed his people, and this great amount is left over” (2 Chron. 31:10).  God blesses your donors so they can bless ministries like yours. “And God is able to bless you abundantly, so that in all things at all times, having all that you need, you will abound in every good work” (2 Cor. 9:8). Pray for God’s abundant blessing on your donors so that they can “be generous on every occasion” (2 Cor. 9:11).

Think About This: The main reason we don’t experience “heaps” is because we don’t ask for them.

Response: Father, please “throw open the floodgates of heaven and pour out so much blessing that there will not be room enough to store it” (Malachi 3:10).

A group of young women walk outdoors along a sunlit path surrounded by trees and tall grass. The scene is warm and golden, suggesting late afternoon or early evening. The image is overlaid with the text "NextGen Donors" and "Exodus 1:8," indicating a focus on engaging the next generation in philanthropy.
Fundraising Verse of the Week

NextGen Donors

by Ron Haas
June 30, 2025

“Then a new king, to whom Joseph meant nothing, came to power in Egypt” (Exodus 1:8).

Joseph saved Egypt by saving grain during the seven good years of plenty and wisely managing the food supply during the seven years of famine. Many lives were spared because of his good stewardship (see Gen. 50:20). Unfortunately, all good things come to an end. Joseph and his generation died. Pharaoh died and a new Pharaoh came to power. He saw the children of Israel as a growing threat and forced them into slavery.

Donor support doesn’t automatically pass from one generation to the next. Psalm 37:26 reminds us that the righteous, “are always generous and lend freely; their children will be a blessing.” Major donors often raise generous children, but if your ministry means nothing to those children, they will be a blessing to another charity instead. How can you keep the children of your major donors engaged after their parents or grandparents have passed to Glory? Consider these four strategies:

Include Them
If you’re not a school or university, you might not know the sons and daughters of your key donors. Major donors have many giving interests. Some do a great job of teaching their children to be generous and include them in their giving decisions, but many children and grandchildren are disconnected from your ministry. Encourage your donors to invite them to events. When they attend, introduce yourself and get to know them.

Interest Them
Everyone has personal giving motivations. The fact that their parents or grandparents supported your ministry is a plus, but retaining the next generation requires you to discover their individual giving interests. Perhaps your major donor loves sports, but the kids are interested in music. Discover what moves your younger donors and align your asks with their hearts. They might give a token gift for old times’ sake but could give an amazing gift to fund their passions.

Involve Them
Today’s donors are different than donors of the past. This generation doesn’t just want to give money, they want to roll up their sleeves and get their hands dirty with their time, talent, and treasure. They want to see results and are not necessarily loyal to institutions. Take advantage of this attitude and find ways to connect these donors with your ministry. Involved donors are generous donors.

Inspire Them
If you’re going to cultivate and keep the next generation of major donors, you must capture their hearts and minds. You must reinvent yourself with a “This is not your grandparent’s charity” attitude. Honor the past but take new ground for Christ. New problems need creative new solutions. In what innovative ways are you solving today’s problems?

Think About This: One Christian university developed an endowment strategy to attract younger donors. They ask major donors to establish an endowed scholarship in their children’s name. The minimum for this endowed scholarship is $25,000 and can be funded over five years. Donors provide the initial monies for this endowment with the goal of encouraging their son or daughter to continue giving to the scholarship. Essentially, they are helping their children create their own legacies.

Response: Father, please give us creative ideas to challenge the next generation of major donors to partner with us.

A small sea turtle swimming in clear, light blue water with the words “little by little fundraising” and a Bible reference along the left side. The image symbolizes gradual progress and steady effort.
Fundraising Verse of the Week

Little by Little Fundraising

by Ron Haas
June 24, 2025

“But I will not drive them out in a single year, because the land would become desolate and the wild animals too numerous for you. Little by little I will drive them out before you, until you have increased enough to take possession of the land” (Exodus 23:29-30).

Fundraisers live to make things happen right now. A fundraiser’s most thrilling moment is identifying, cultivating, and asking a major donor for a leadership gift to fund an incredible project. Praise God for people he has blessed with significant resources who can give game-changing gifts. As exciting as these moments are, we should be just as thankful for steady progress toward our fundraising goals. As Israel prepared to enter the Promised Land, Moses reminded them success wouldn’t happen overnight. Four truths emerge from this text.

God’s Sovereignty
God had reasons for not conquering the land right away. He is compassionate, slow to anger, abounding in love and wanted to give the people living in the land more time to repent (Gen. 15:16). Israel always got into trouble when they were impatient. “But they soon forgot what he had done and did not wait for his plan to unfold” (Psalm 106:13). God has a perfect plan for your donors. He can change hearts and make them “favorably disposed” to generosity (Ex. 12:36). Don’t rush ahead of the Spirit.

God’s Reasons
The Lord didn’t allow Israel to take immediate possession of the land because they weren’t equipped to manage the resources. Why doesn’t God dump millions of dollars in your lap? Would you even know what to do with a $100 million gift? You’re thinking, “Probably not, but I’d like to try.” Not every organization has the leadership, strategic plan, and ability to wisely manage large gifts. Major donors give to trustworthy ministries who have a track record of good stewardship.

God’s Methods
Joshua didn’t conquer the land in his own ability. He was only successful when he followed the Lord’s instructions—think Jericho. When he ignored the plan, he failed—think Ai. God used Israel but he also used his angel (Ex. 23:23), his terror to throw enemy nations into confusion (Ex. 23:27), and even hornets (Ex. 23:28). We take credit for our fundraising efforts, but God uses many tools to accomplish his purposes. Without God’s blessing, we will accomplish nothing of eternal value.

Our Capacity
How can you prepare to manage a multi-million dollar gift? By faithfully caring for the donors God has given you right now. Jesus taught, “Whoever can be trusted with very little can also be trusted with much, and whoever is dishonest with very little will also be dishonest with much. So if you have not been trustworthy in handling worldly wealth, who will trust you with true riches?” (Luke 16:10-11). If you don’t care for your current donors, why would God give you more?

Think About This: God didn’t drive out Israel’s enemies in a single year, but he did promise to drive them out (Ex. 23:30). Major gifts aren’t instantaneous, but only happen after your donors believe you will make an eternal difference with their gift.

Response: Lord, help me take the next little steps to love my donors and wait for your plans to unfold.

A variety of hand tools including a hammer, pliers, paintbrush, and screwdriver are arranged on a wooden surface. The text 'DIY Fundraising' is centered in bold white letters, with a scripture reference below.
Fundraising Verse of the Week

DIY Fundraising

by Ron Haas
June 18, 2025

The company of the prophets said to Elisha, “Look, the place where we meet with you is too small for us. Let us go to the Jordan, where each of us can get a pole; and let us build a place there for us to meet” (2 Kings 6:1-2).

Occasionally, a board member or major donor will suggest that a ministry could attempt a capital campaign without seeking outside counsel. Perhaps this person had negative experiences with consultants and doesn’t see the value. Perhaps he or she plans to make a significant lead gift and wants all the funds to go for the project. Elisha experienced this do-it-yourself mentality. His school of prophets was bursting at the seams. Their solution was to design-build a new seminary building on the banks of the Jordan River. Four truths emerge from this experience.

Successful Fundraising requires…

Involvement
This plan didn’t come from the top-down, the prophets brought the plan to Elisha. Grassroots ideas can be successful because donors feel ownership. It’s a blessing to have enthusiastic participation from core supporters. The prophets took a hands-on approach and became architects and general contractors. Some projects might be manageable, but today’s building codes and permit requirements put most construction projects beyond the average volunteer. The logical question is, “If you use a professional to design and build the building, why wouldn’t you also use a professional to help you raise the money?”

Leadership
Even though the prophets thought of the idea, they sought Elisha’s blessing before moving forward.
“Then one of them said, ‘Won’t you please come with your servants?’ ‘I will,’ Elisha replied. And he went with them” (2 Kings 6:3-4). Your CEO is your chief fundraiser and must be 100 percent behind your project. His or her leadership will make the difference between your success or failure. Major donors want to believe in your leader—that they will do what they say they will do.

Asking
The seminary volunteers were budding theologians, not professional lumberjacks. One of them had a workplace accident and lost the iron ax head he was swinging. “Oh no, my lord!” he cried out. “It was borrowed!” (2 Kings 6:4-5). This seminarian had asked someone if he could borrow the ax head to work on this project. Your campaign depends on people asking others to participate in your project. If your key leaders are willing to ask, you can be successful; if they are unwilling, your success is uncertain.

Divine Intervention
The seminarian stopped working and ran to Elisha for help. Elisha asked where it fell into the water and miraculously caused the iron to float. This wonderful scene reinforces that all our labors are futile without the Lord’s help. Fundraising is a divine-human endeavor. You might think you can accomplish your project in your own strength but, “Unless the Lord builds the house, the builders labor in vain” (Psalm 127:1).

Think About This: Your board member and/or major donor might insist on a Do-It-Yourself Fundraising campaign. The key to your success is their involvement—they must step up and “Do-It!” with you.

Response: Lord, please give us wisdom to plan and implement a successful campaign. Help us work as hard as we can and trust you for your results.

A series of white human figures standing on progressively taller rectangular pedestals, set against a vibrant orange background, with the words 'Develop a Persuasive Case – 1 Corinthians 2:4' on the left side of the image.
Fundraising Verse of the Week

Develop a Persuasive Case

by Ron Haas
June 6, 2025

“My message and my preaching were not with wise and persuasive words, but with a demonstration of the Spirit’s power” (1 Corinthians 2:4).

Have you ever agonized over finding just the right words, phrases, or tag line for your fundraising materials? A case for support is your major donor tool to express your need and how your donors can help meet that need. We wordsmith every sentence to be as compelling as possible hoping to unlock our donors’ hearts and minds. You need a case statement for all your fundraising campaigns like the annual appeal, major gift campaigns, capital, and endowment campaigns. Fresh graphic design, great photos, infographics, and clean typefaces are all important, but your case statement must answer six key questions:

What is the need?
Needs come in all shapes and sizes. What specific need are you trying to solve? If you need a building, focus on what will happen inside the building. Sometimes we try to solve all our problems in one campaign, but it can be overwhelming to donors. Make the need manageable so that donors feel they can make a difference.

Is this need urgent?
Urgency is a key decision-making factor. Some causes are inherently urgent—providing clean water, feeding widows and orphans, and evangelizing the lost. If your need doesn’t seem urgent to you, it won’t seem urgent to your donors. Find ways to express your compelling arguments in simple terms.

How will your ministry meet this need?
We love talking about ourselves. Sometimes, we communicate that we have all the answers and donors just help us accomplish our goals. Write less about your organization and focus more on those you serve and how your donors are ministry partners in providing the solution.

Whom will be impacted?
Your case for support is not just a laundry list of projects you hope to accomplish. Effective case statements share facts and evidence but must tug at the heart. Donors make giving decisions with their minds and hearts. Stories are the most effective way to communicate whom your fundraising campaign will help.

What will happen if you fail?
Whom won’t be helped if you are unable to raise these funds? What key programs will be limited? What opportunities will be missed if your donors don’t participate? We like to think failure is not an option, but if your supporters don’t give sacrificially, failure is a possibility.

How can your donor get involved?
Use donor-centric phrases to call your donors to action, such as: “This significant project will only happen because of your generous support,” or “A better future is possible for our students, because of you,” or “Your gift will provide even more meaningful experiences to our current and future students.”

Think About This: You can say all the right fundraising words to persuade your donors and still not motivate them to give. Paul didn’t rely on wise and persuasive words, instead he relied on the Spirit’s power. The greatest case for support you could ever make is to share stories of how the Spirit is working through your ministry to change lives for eternity.

Response: Father, please accomplish your will through our ministry. May the Spirit demonstrate his power in our lives and those we serve.

A male and female lion resting together on dry grass in a woodland setting, with the words 'Asking King and Queen – Nehemiah 2:6' displayed on the right side of the image.
Fundraising Verse of the Week

Asking King and Queen

by Ron Haas
June 4, 2025

Then the king, with the queen sitting beside him, asked me, “How long will your journey take, and when will you get back?” It pleased the king to send me; so I set a time (Nehemiah 2:6).

Nehemiah heard of Jerusalem’s desperate situation; the city walls had been destroyed and the people were living in constant danger (Neh. 1:1-3). He wept, prayed, and planned for four months about how to solve this problem. One day as he was serving as cupbearer, the king noticed Nehemiah’s sadness and asked what was wrong. This was Nehemiah’s major donor moment—he shared his burden and asked the king for (a) passports, (b) royal timber, and (c) time off. This verse adds an interesting dynamic, the queen was sitting beside the king and heard every word. The fundraising application is clear: as often as possible, you should include husband and wife when you ask for a gift.

Emotional
Generally, women tend to be more emotionally expressive than men. That’s important to remember because what your ministry does to serve people should have an emotional element. Nehemiah himself was moved to tears for the people living in Jerusalem (Neh. 1:4). He was motivated to act because of the critical needs of hurting people. Include both husband and wife as you share your stories of changed lives. Men might make an intellectual giving decision; women are more concerned with issues of the heart.

Relational
It’s interesting that the queen is mentioned in the context of the king’s question, “How long will it take and when are you coming back?” It seems that the king and queen liked having Nehemiah around and were going to miss him when he was gone. The cupbearer wasn’t just an ordinary slave, he was the king’s confidant. As official taste-tester, he had sipped multiple glasses of wine to ensure that the king and queen were not poisoned. In your donor development work, make personal friends with both the husband and wife.

Intuition
One great reason for meeting with husband and wife is to tap into a woman’s intuition. Women possess a knack for knowing what others are feeling and thinking. Jon Voight observes, “There’s something real in women’s intuition. It’s an accurate signpost for decision making, but it usually bumps up against man’s logic. So, we have to put ego aside and listen to them.” Include wives in your solicitation conversations, perhaps one will share some insights that will improve your project.

Life Span
Actuarial tables calculate the average life expectancy for women is 79 years and 72 years for men. Perhaps you’ve seen a funny meme of why women live longer than men that usually includes electricity, water, ladders, and other risky, non-OSHA approved activities. You should cultivate wives as major donors, because statistically they will be making giving decisions years after their husbands have passed on to Glory.

Think About This: An administrator pitched a husband and wife on a clock tower project. The husband’s first reaction was, “I don’t think we are interested in this.” His wife responded, “I think it’s a great idea!” To which the husband continued, “I think we’re interested in this.”

Response: Lord, please give me insight to include husbands and wives in our giving opportunities.

Person sitting alone at the end of a dock overlooking a calm lake surrounded by mountains at sunset, with the words “WIIFM Donors” and a Bible reference displayed in the sky above.
Fundraising Verse of the Week

WIIFM Donors

by Ron Haas
May 28, 2025

The king asked Ziba, “Why have you brought these?” Ziba answered, “The donkeys are for the king’s household to ride on, the bread and fruit are for the men to eat, and the wine is to refresh those who become exhausted in the wilderness” (2 Samuel 16:2).

WIIFM stands for “What’s In It For Me?” Sales professionals know that WIIFM drives most buying decisions, so they create an emotional link that compels a person to purchase their product or service. Should fundraisers pursue WIIFM donors?

David wanted to honor Jonathan by showing grace to one of his relatives. So, he blessed Saul’s grandson, Mephibosheth, with Saul’s estate and invited him to eat at his table (see 2 Sam. 9). He also assigned Ziba to serve as Mephibosheth’s steward. Fast forward to Absalom’s rebellion. David and his household fled Jerusalem for their lives. Ziba went to the wilderness with a gift to refresh David. On the surface, this seemed like an act of selfless generosity, but was it? Ziba demonstrates how difficult it is to identify WIIFM donors.

Personal Benefit
As manager of Mephibosheth’s inheritance, Ziba controlled incredible wealth. “You and your sons and your servants are to farm the land for him and bring in the crops, so that your master’s grandson may be provided for” (2 Sam. 9:10). Ziba’s betrayal of Mephibosheth reveals his greed. He wasn’t satisfied with just serving, he wanted to own. His story seemed to work because David said to Ziba, “All that belonged to Mephibosheth is now yours” (2 Sam. 16:4). Ziba clearly had a conflict of interest. Sometimes your donors also have conflicts of interest. Perhaps their gift awards them with a building contract or a sale of their product or service. Perhaps they hope to leverage their gift to use your donor base for their marketing. Be wary of donors who give hoping to get.

Family Benefit
2 Samuel 9:10 reveals an interesting detail, “Now Ziba had fifteen sons and twenty servants.” That’s a lot of mouths to feed. Ziba had much to gain from David’s generosity toward Mephibosheth. WIIFM donors are transactional donors. Christian school parents often say, “I’m giving because I want my child to benefit from this new building,” or “I’m not giving because my child is graduating and won’t be able to enjoy it.” That’s a difficult attitude to overcome. No doubt you have a few WIIFM donors. Thank them graciously and ask God to transform their hearts.

Kingdom Benefit
Search for kingdom-focused donors. These men and women are motivated by the eternal impact of your mission—whether they benefit or not. They understand the spiritual rewards of generosity and are not looking for earthly rewards. They give generously to “lay up treasure for themselves as a firm foundation for the coming age, so that they may take hold of the life that is truly life” (1 Tim. 6:19).

Think About This: Mephibosheth finally shared his side of the story with David (see 2 Samuel 19:24-30) but it was too confusing. David told him and Ziba to split the property. It’s difficult to read a donor’s motivations, so don’t try. Simply be grateful for every gift.

Response: Lord, help me motivate my WIIFM donors by What’s In It For You!

Wooden gate surrounded by lush greenery and blooming white flowers, with the words “Getting Past the Gatekeeper” and 2 Chronicles 23:19 written in white text.
Fundraising Verse of the Week

Getting Past the Gatekeeper

by Ron Haas
May 20, 2025

“He also stationed gatekeepers at the gates of the Lord’s temple so that no one who was in any way unclean might enter” (2 Chronicles 23:19).

Gatekeepers have one job—to keep out unwanted visitors. Perhaps you have encountered a major donor gatekeeper in the form of a financial planner, attorney, family member, or personal assistant. How do you get around the gatekeeper to connect with your donors? Gatekeepers process boxes of correspondence for major donors and must determine what is important and unimportant. Just imagine sorting through ten times the mail you receive daily. One ministry leader was surprised to learn that his notes weren’t getting to his major donor friends and then discovered the gatekeeper’s unwritten rules about whether he would pitch the correspondence or pass it on to the donor. Here is one gatekeeper’s pitch/pass list:

Thank you note on the receipt. Pitch It!
A common practice for ministry leaders is to write a personal thank you to the donor on the gift receipt. It’s a nice gesture that probably gets noticed by 95% of your donors. However, a note on a receipt is still a receipt, not an official thank you note.

Any mention of a future project. Pitch It!
It’s tempting to tease a new project while you thank your donor for their gift to your current project. But if you focus on the next big thing, are you expressing gratefulness for the gifts that got you this far? Effective thank you notes must be genuine. Don’t just check the box saying that you thanked your donor.

Handwritten thank you note that mentions a future gift. Pitch it!
Congratulations for sending a handwritten note! Handwritten notes are rare. Don’t dilute your thank you by asking your ministry partner to consider a future gift. Your thank you note should focus on your donor not you.

Printed thank you note. Pitch It!
Some fundraisers have lousy handwriting and use a computer to print a note. Printed notes feel impersonal because they are. The only exception is if your donor knows that you have a health condition that makes handwriting difficult for you.

Personal, handwritten, stand-alone thank you note. Pass to the donor!
Here’s what passes this gatekeeper’s scrutiny: a handwritten thank you note that’s just a thank you note. Period. Mike was having difficulty connecting with a major donor. The donor had given but never responded to Mike’s phone calls or emails. Mike decided to be proactive and personally deliver his handwritten thank you note. He was interrogated at the front entrance, but the gatekeeper called the donor and said, “Mike, from ABC Ministries is here with a thank you note. Should I send him up?” The answer came back, “Sure.” The major donor was glad to see him and invited him in.

Think About This: Jesus taught about the relationship between the shepherd, his sheep, and the gatekeeper. “The gatekeeper opens the gate for him, and the sheep listen to his voice. He calls his own sheep by name and leads them out” (John 10:3). When you have a personal relationship with your donor, the gatekeeper will open the door wide.

Response: Father, please open the gate and help me connect with my major donors.

A modern, minimalist desk setup with a potted plant, books, a coffee mug, and office supplies neatly arranged. At the center is an open laptop displaying the words "1 Peter 3:15". Above the desk, large text on the wall reads "Donor Preparedness".
Fundraising Verse of the Week

Donor Preparedness

by Ron Haas
May 13, 2025

“But in your hearts revere Christ as Lord. Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have. But do this with gentleness and respect” (1 Peter 3:15).

If you live in tornado country, you are used to the monthly siren test of the emergency alert system. This one-minute signal encourages everyone to stay aware and respond accordingly if an actual emergency occurs. Occasionally, a major donor will surprise you with, “What are your plans and how can I help?” Will you be prepared with an answer, or will you be caught off guard? Peter gives us five thoughts to consider.

In your hearts revere Christ as Lord
Your organization’s plans should not just be what your ministry leader, board, or key donors want to do. Instead, your strategic plan should emerge from a prayerful consideration of what you believe the Lord wants you to accomplish. Solomon reminds us, “Unless the Lord builds the house, the builders labor in vain” (Psalm 127:1). Compare how much time you spend planning with how much time you spend praying.

Always be prepared to give an answer
Your strategic plan should outline your vision for the future and the resources it will take to turn your dreams into reality. Define the gray boxes on your master site plan by focusing on programming. Renowned architect Louis H. Sullivan, coined the phrase “form follows function.” Programs should drive your building needs. Your next new building won’t inspire donors, but what happens in the building to impact lives.

To everyone who asks
Sometimes leaders don’t like to face hard questions, so they avoid them. It’s easier to push ahead with your plan than to pause and consider other options. Don’t see questioners as your enemies, but your friends. People ask questions because they care. You may question their motives, but their questions will force you to clarify your arguments and strengthen your case.

Give the reason for the hope that you have
Your strategic plan must address your “Why.” Simon Sinek in his book, Start with Why encourages leaders to first communicate their Why—motivations and purpose. Then focus on How—the specific actions to realize the Why, and finally turn to What—the results which prove your Why. Don’t tell your donor what you want to build, but why this new facility will support and fulfill your mission.

Do this with gentleness and respect
Some leaders announce their plan as written in stone brought down from the mountain with no opportunity for feedback. Peter gives us important advice about the way we share our story. Perhaps your major donor has a better idea and is willing to fund a different direction. Approach that person with an open heart.

Think About This: One Christian school asked a major donor to support their remodeling plans. He declined to give anything toward the existing facility, but was interested in a major gift toward a new building on a new campus. His lead gift launched their campaign and rallied other key donors to partner with him.

Response: Lord, help me hold my plans loosely and listen to my major donors to hear their passion for our ministry.

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