“When the princes in Israel take the lead, when the people willingly offer themselves—praise the Lord!” (Judges 5:1).

A humorous Chinese proverb says, “He who thinks he leads, but has no one following him is only taking a walk.” Leading and following sound like simple concepts, but they are incredibly complex. It’s beautiful when it works, but all too often leaders and followers don’t work well together. God appointed Deborah as a Judge to lead the Children of Israel through a desperate time. She wrote a song describing six types of people she recruited to join her army. Your board members and volunteers fall into these six categories. Here are the first three:

Followers Who Show Up (Judges 5:14-15)
Deborah praised five tribes who joined her and General Barak as they marched against the King of Sisera. Faithfulness is a prime quality for each volunteer – groundskeepers who mow the lawn, board members who set the strategic vision, and donors who give sacrificially. Showing up is 80 percent of volunteering. How can someone serve effectively if they only attend half the time? “Now it is required that those who have been given a trust must prove faithful” (1 Cor. 4:2). Do you honor the faithful volunteers who serve the Lord in your organization? A little appreciation will go a long way in motivating your team to keep fighting the good fight.

Followers Who Second-Guess (Judges 5:15-16)
Deborah chided the tribe of Reuben for “much searching of heart.” They must have labored over their decision to help Deborah because she mentions it twice. Indecision was their decision. Salespeople encounter buyers who question everything to find reasons for delaying their decision. No doubt, those who serve this type of customer want to scream, “Make a decision already!” Volunteer recruitment is similar. Asking questions about the job is healthy. You want volunteers to know and agree with your expectations. However, some people get stuck in “analysis paralysis” and never decide. Like Reuben, there is “much searching of heart.” When you encounter this person, it’s best just to move on to your next candidate.

Followers Who Go Sailing (Judges 5:17)
The tribes of Gilead, Dan, and Ashur were distracted with life. Deborah questioned, “Why did Dan linger by the ships and why did Asher remain on the coast?” Don’t get the image that these tribes were sailing along the French Riviera, rather they were focused on work. In the parable of the four types of soil, Jesus taught about the seed that fell among the thorns, “the worries of this life and the deceitfulness of wealth choke the word, making it unfruitful” (Matt. 13:22). There are many cares of this world that distract volunteers from focusing on your ministry: kids, school, work, church, marriage, bills, health, in-laws, outlaws – the list goes on and on. Perhaps the biggest thorn is the deceitfulness of wealth. Some are too busy growing their business to devote any time to serve the Lord with you.

Think About This: Deborah couldn’t win the battle by herself. Neither can you. Ask God for discernment to recruit volunteer leaders who will follow.

Response: Father, please give us faithful ministry partners as we “strive together for the faith of the gospel” (Phil. 1:27).

Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

“I am reminded of your sincere faith, which first lived in your grandmother Lois and in your mother Eunice and, I am persuaded, now lives in you also” (2 Timothy 1:5).

There was no one like Timothy. He had a son-father relationship with Paul (see Phil. 2:22), accompanied him on missionary journeys, and became the pastor of the church in Ephesus. Long before he met Paul, Timothy’s faith journey began through the godly influence of his mother Eunice and his grandmother Lois. They lived their faith out loud, and Timothy followed their examples.

Parents and grandparents are key partners in Christian education. Many Christian schools host Grandparents’ Day to honor them. It provides a great opportunity to see their grandchildren in class and love on them. Grandparents can get involved in five important ways.

Pray
Grandparents are prayer warriors. They already pray for God’s blessing on their grandchildren, and they will faithfully pray for your prayer requests. Give them specific needs and let them know how God answered their prayers. If you are considering a building campaign, encourage them to ask God for wisdom and the resources to accomplish your goal.

Encourage
One school organizes an encourager’s campaign. They send blank note cards to their grandparents asking them to write an encouraging note to their grandchildren which will be delivered during finals week. The notes encourage both grandchildren and grandparents. The school asks for a donation but emphasizes a gift is not required. Ninety-five percent of the cards are returned with a gift.

Serve
Grandparents can serve as faithful volunteers. They can read to elementary classes, help with science projects, chaperon field trips, or assist with music or athletics. Take note of special interests and find creative ways to get people involved. When grandparents see first-hand the impact you are making and the needs you have, they are more likely to give generously.

Give
Grandparents typically have more resources than their children who are still trying to build their wealth. Help them understand the many ways their gifts could impact the next generation. Build donor loyalty by asking them to give to your annual operating fund or to other current needs, then ask them to participate in a significant way in your capital projects.

Remember
Legacy gifts can make a substantial impact by providing seed money for a capital campaign or funding an endowment. Have you ever specifically asked a grandparent to remember your school in their will? It’s one thing to ask in a group setting or mention estate planning in your marketing materials, but it is much more effective to meet your grandparents face to face and boldly ask.

Think About This: Colleges seem to be at a disadvantage with grandparent strategies. Some host a Grandparent’s Day but most don’t know many grandparents by name. Ask your students for their grandparents’ contact information by referencing 2 Timothy 1:5 as your reason. Frame it like this, “The faithful prayers of your grandparents are the reason you are a student at our college/university, we want to thank them for their godly influence in your life by sending a gift, please share their names and addresses.”

Response: Father, please give us creative ideas to involve our grandparents as true ministry partners.

Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

“For we do not write you anything you cannot read or understand” (2 Corinthians 1:13).

Humorist Will Rogers once said, “The minute you read something that you can’t understand, you can almost be sure that it was drawn up by a lawyer.” Unfortunately, some fundraisers send confusing messages to their donors. A ministry embroiled in several controversies sent a letter to their key constituents reassuring them that everything would be alright. A savvy major donor noted that their letter, “said something without saying anything.” Peter noted that Paul’s “letters contain some things that are hard to understand” (2 Peter 3:16). Here are five thoughts to improve your communication skills.

Clear
Good communication is more than proper punctuation, grammar, and sentence structure. Ask yourself what you’re trying to say. If your thinking is fuzzy your writing will be incoherent. Clear thinking produces clear writing. When you are writing your case for support, an appeal letter, a newsletter, or a marketing piece, carefully choose words that most accurately express your meaning. Write in active voice, not passive. Replace vague words with specific words that precisely and shortly convey your meaning.

Concise
Thomas Jefferson famously said, “The most valuable of all talents is that of never using two words when one will do.” Eliminate unnecessary phrases like, “in order to,” “in the event that,” “in the process of”, or “needless to say.” Cut filler words that add no meaning or value to a sentence. Rewrite paragraphs to remove repetitive phrases. Get rid every of rogue “that” that sneaks into your copy.

Compelling
Tell your mission story with passion. How does your ministry meet critical needs? The best way to illustrate your impact is to tell a story. Congregants tend to nod off during a deep theological dissertation, but when the preacher illustrates the point with a real-life story, the crowd perks up. Compelling copy uses emotion to pull the reader into the story, offers the solution, creates urgency, and finishes with a strong call to action.

Christ-focused
Help your reader understand the eternal value of your work. Why is your ministry different from secular organizations who also teach children, give hope to the homeless, train the next generation, or provide disaster relief? The good news of the Gospel should separate your story from others who only do good deeds. Share your ministry stories of changed lives.

Check
You can write the best copy of your career, but if you let a misspelled word or incorrect grammar slip past, your message suffers. Let your draft sit for a while before you edit. Read your content out loud and change anything that doesn’t make sense or causes you to stumble over. The best editing strategy is to use your red ink pen to cut and simplify.

Think About This: John 16 records a difficult conversation between Jesus and his disciples. He was explaining his death and resurrection, but they weren’t grasping the concept. Finally, in John 16:29 they got it, “Now you are speaking clearly and without figures of speech.” You may have a complicated message to share. Be patient and keep explaining it until your audience understands.

Response: Father, give me the ability to clearly communicate our story so many people will partner with us.

Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

“A gift opens the way to the giver and ushers the giver into the presence of the great” (Proverbs 18:16).

Lockpicking Lawyer is a fascinating YouTube content creator who opens “unpickable” locks. One viewer sent him a lock that his local locksmith had opened with an angle grinder. This sparked a heated debate as the viewer claimed the Lockpicking Lawyer could have picked it and the locksmith argued that his videos were bogus. So, they sent the lock with a challenge that if Lockpicking Lawyer could pick it faster than an angle grinder could cut it, the locksmith would refund $75 to the viewer. Challenge accepted. It took two minutes and fourteen seconds to cut the lock. Lockpicking Lawyer picked it in 28 seconds.

One frustrating reality for every fundraiser is the inability to open a major donor door. Every attempt to reach a prospect feels more difficult than breaking into Fort Knox. Solomon reveals that the key to connecting with any major donor prospect is to offer a gift.

A Personal Gift

Who doesn’t like to receive a gift? When choosing a gift, don’t default to SWAG (Stuff We All Get) that you hand out at a conference. Get more creative than pens emblazoned with your logo. Consider your prospect’s interests. What unique gift would your potential donor appreciate that reminds them of your ministry whenever they see it? Perhaps you could share something special from one of your noteworthy alumni.

An Opportunity Gift

Notice if your prospective donor has any special interest or expertise and invite them to share it. Perhaps your business prospect could give a workshop, teach a class, or be a guest speaker. One prospective donor has an interest in revolutionary war history and makes presentations dressed as George Washington. A savvy head of school has invited him several times to speak to the upper elementary classes. For this prospect, it is a gift to be invited to share his passion.

An Honor Gift

Pay attention and acknowledge news about your prospective donor. It could be as simple as sending a note of congratulations about their business success, job promotion, or personal accomplishment like a hole-in-one or being featured in the media. One college invites their prospective donors to a banquet in their honor and presents them with an award acknowledging their contributions to the community.

The Gift of Prayer

One simple way to make a meaningful connection is to offer to pray for your prospective donors. You may never have met that person but offering to pray may open a door for a future conversation. Perhaps they or a family member have experienced a personal tragedy and your offer to pray brings comfort and encouragement. Perhaps they’ve experienced great success and your prayers will remind them to give glory to God. The key is connecting with them spiritually.

Think About This: The greatest gift you could ever give your prospective donor is the gift of the good news. Perhaps you could share a book, music, or video from your ministry that includes a gospel presentation.

Response: Father, please give me wisdom to choose the best gift that will open major donor doors. Thank you for sharing the greatest gift, your Son, Jesus Christ.

Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

“Enthusiasm without knowledge is not good. If you act too quickly, you might make a mistake.” (Proverbs 19:2 NCV).

Absalom orchestrated a coup against his father starting a civil war, so David sent Joab and his army to crush the uprising (see 2 Samuel 18:1-33). As Absalom was fleeing for his life, he rode under an oak tree and caught his long flowing hair in the thick branches, but his mule kept on going. He hung there helplessly until Joab came and plunged three javelins into his heart killing him and ending the war.

An interesting event happened next. Ahimaaz volunteered to run take the news to David, but Joab refused saying, “You may take the news another time, but you must not do so today” (2 Sam. 18:20). Instead, Joab assigned a Cushite to run with the message to David. Ahimaaz loved to run so much, he begged Joab for permission to go, so Joab relented. Ahimaaz took the route through the plain, outran the Cushite, and reached David first. Unfortunately, he didn’t have any message to share. David told him to step aside as they waited for the Cushite to arrive with the bad news that Absalom was dead. We can learn four fundraising lessons from this account.

Enthusiasm isn’t Enough
Ahimaaz loved to run just for the sake of running. Paul taught in 1 Corinthians 9:26, “Therefore I do not run like someone running aimlessly.” Some fundraisers are full of zeal but don’t have focus or a purpose for their donor meetings. Determine the outcomes you want to achieve for each major donor. What information do you want to learn? What messages do you want to convey and what call to action will you propose? If you don’t aim at anything, you will hit it every time.

Clarify Your Message
Ahimaaz arrived first but had nothing to say. It doesn’t matter if you are the first ministry to connect with a major donor; if your message is unclear, you will miss the opportunity. Donors give to ministries that have a clear vision of what they intend to accomplish. Fine tune your message to make sure it’s compelling.

Don’t Act Too Quickly
Slow down. A rookie fundraiser in her zeal submitted an initial grant application to a foundation for $2 million. The foundation had given grants of that size but had no relationship with her organization. She jumped the gun and missed the relationship-building step. Unfortunately, the foundation director moved her application to the circular file.

Avoid Mistakes
You never get a second chance to make a first impression. Sometimes you may never get a second chance to connect with a potential major donor. Be intentional with your major donor strategy. Make sure the right person in your ministry shares the right message at the right time.

Think About This: The speed-accuracy trade-off is a behavioral science theory that proposes decisions made slowly have high accuracy while decisions made fast have a high error rate. Don’t rush your donor relationships but don’t procrastinate either. John Wooden, famed UCLA basketball coach, taught his players, “Be Quick, But Don’t Hurry.”

Response: Father, give our team zeal and wisdom to make the greatest impact for you as we engage major donors.

Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

“Like clouds and wind without rain is one who boasts of gifts never given” (Proverbs 25:14).

Occasionally, you meet a major donor who checks all your qualifying boxes. They have a link to your organization. They are interested in your projects. They seem to have the ability and willingness to give. They even talk about how much they love your ministry—yet they never give. Solomon illustrates this person as “a cloud without rain.” This prospect gives you hope that they will bless you with a refreshing gift but never produce. Texans describe this person as, “All hat but no cattle.” This potential donor is full of big talk but lacks action. Unfortunately, he or she is a pretender.

How can you identify and avoid this non-giver? Solomon warns us to listen for boasting. James 4:13-16 shares four things proud people boast about.

Success
“Now listen, you who say, ‘Today or tomorrow we will go to this or that city, spend a year there, carry on business and make money’” (James 3:13). Boasters have big ideas and big plans. They think they control their calendars, travels, businesses, and profits but they fail to realize that they don’t control anything. The Lord blesses a person with “the ability to produce wealth” (Deut. 8:18).

Strength
Arrogant people think they will live forever. “Why, you do not even know what will happen tomorrow. What is your life? You are a mist that appears for a little while and then vanishes” (James 4:14). The rich farmer decided to build bigger barns to store his surplus grain. Giving some of his bounty to others didn’t even cross his mind. Little did he realize that his life would be demanded from him that night (Luke 12:17-20). “Then who will get what you have prepared for yourself?” (Luke 12:20).

Self
“Instead, you ought to say, “If it is the Lord’s will, we will live and do this or that” (James 4:15). People who are filled with pride don’t have room in their vocabulary for God or his will. They are too focused on their plans and never ask the Lord what he would have them do. Jesus himself said, “It is more blessed to give than to receive” (Acts 20:35).

Schemes
“As it is, you boast in your arrogant schemes. All such boasting is evil” (James 4:16). Jim was a very successful entrepreneur who talked of giving “big.” He was always chasing the next deal and needed all his cash to make it happen. He made several promises to give even more when the next deal closed but he never gave. Paul taught, “For if the willingness is there, the gift is acceptable according to what one has, not according to what one does not have” (2 Cor. 8:12).

Think About This: James makes a sobering conclusion, “If anyone, then, knows the good they ought to do and doesn’t do it, it is sin for them” (James 4:17). The person who boasts of a gift never given is sinning.

Response: Lord, please give me insight to hear if my donor’s heart is focused on your will or their own. Give me wisdom to challenge this type of donor in truth and love about their gift commitment.

Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

“Like an eagle that stirs up its nest
and hovers over its young,
that spreads its wings to catch them
and carries them aloft” (Deuteronomy 32:11).

Mother eagles have a fascinating method for teaching their offspring to fly. Around 8-11 weeks after the eaglets hatch, she tears up their cozy nest to force her juveniles out of bed. She then flutters over them to show them what to do. The young eagles venture out to the ends of the branches and begin flapping their wings. Finally, they take a leap of faith but when their unsteady wings cause them to fall, their attentive mother will dart underneath at the last moment to save them from a crash landing. Before they can catch their breath, she flies them higher for a second attempt. Eventually, the fledgling gets the hang of it and will spend the next 35 years soaring through life. Her example teaches us four lessons about training new fundraisers.

Stirs up its nest
Some fundraisers spend a lot of time in their cozy offices. Certainly, there are lots of things to do in your office. You have reports to run, brochures to design, donors to research, and important meetings to attend but major donor fundraising happens face to face with your ministry partners. If you are the leader, stir up your team and kick them out of the nest.

Hovers over its young
The mother eagle demonstrates to her young how to fly. The wise executive leads by example. Don’t be like the Pharisees, who “load people down with burdens they can hardly carry, and you yourselves will not lift one finger to help them” (Luke 11:46). As the president or executive director of your ministry, you should be a player-coach when it comes to raising money.

Spreads its wings to catch them
Making your first ask can be traumatic for a rookie asker. Don’t send your inexperienced fundraiser to a major donor meeting by themselves. Jesus sent out his disciples in pairs. One could talk while the other one prayed. As the experienced fundraiser, you can swoop in and save the conversation by answering a difficult question, explaining your ministry’s position on a key issue, or making the ask crystal clear.

Carries them aloft
Not every major donor meeting ends with a “yes,” sometimes you fall flat on your face. Fundraising is a journey, not a destination. Martin Luther King Jr. said, “if you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.” Don’t allow your team to give up. Give them another opportunity to ask and eventually, they will succeed.

Think About This: What if you’re the experienced fundraiser and your boss is not? Learn how to lead up. Show them by your example how to ask. Set them up for success by inviting them on donor calls and giving them an easy first ask. Build their confidence and pray that God will give them a love for the ministry of fundraising.

Response: Father, give me wisdom to teach others what you’ve taught me about asking. Please give our team new strength to soar high “on wings like eagles” (Isa. 40:31).

Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

“And may God Almighty grant you mercy before the man so that he will let your other brother and Benjamin come back with you. As for me, if I am bereaved, I am bereaved” (Genesis 43:14).

Navigating major donor relationships can be tricky. We worry about what to do and what not to do, what to say and what not to say. Joseph’s brothers’ first visit with the governor did not go well. He questioned them, accused them of spying, and threw them in jail. Eventually, he sold them grain and allowed them to return home but with two caveats (a) one of them had to stay, and (b) they had to bring their youngest brother when they returned. They sulked home with their tails between their legs and told their father the bad news. The famine continued but when they reached the desperation point, Israel sent his sons back to Egypt to buy more grain. Their second visit teaches us four lessons about repairing major donor relationships.

Questions
Israel had lots of questions about their first visit, “Why did you tell the man that you had another brother?” (Gen. 43:7). They didn’t mean to reveal sensitive information, they were just answering questions. After your major donor visit, it’s easy to second guess yourself about what you said wrong or shouldn’t have said at all. It’s important to critique yourself but remember the Spirit is in control of your conversation and will guide your words (see Matt. 10:19-20).

Answers
Major donors ask tough questions about your theology, mission, vision, strategic plans, budget, and financial projections. Judah knew they must be ready with answers before they approached the governor. “You will not see my face again unless your brother is with you” (Gen. 43:5). If your donor asked you a question that you couldn’t answer the first time, do your homework, and bring the right answers.

Assumptions
The brothers thought they were in trouble when they were escorted to Joseph’s house. They jumped to conclusions about the silver left in their sacks on the previous visit, “He wants to attack us and overpower us and seize us as slaves and take our donkeys” (Gen 43:18). Meeting with major donors can be intimidating but don’t assume that you know what your donor is thinking. Listen and let them speak for themselves.

Relationships
Major donor relationships are built upon trust. The brothers demonstrated their good faith intentions by taking gifts, apologizing for the silver in the sack incident, and showing genuine humility. Joseph responded by showing concern for their father, instructing his servant to reassure them about the silver issue, and hosting them for an extravagant dinner. These relationship building moments broke the tension and paved the way for reconciliation. When you have history with a donor, restoration takes time and actions. “Through love and faithfulness sin is atoned for” (Prov. 16:6).

Think About This: Israel was afraid of a bad outcome, so he delayed sending his sons to Egypt. In retrospect, he had more to gain than to lose. Are you procrastinating a stressful major donor conversation? Reach out today. You also have more to gain than to lose.

Response: Father, please give me wisdom to repair my broken major donor relationships.

Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

“A man was there by the name of Zacchaeus; he was a chief tax collector and was wealthy. He wanted to see who Jesus was” Luke 19:2-3.

Every nonprofit organization is on the lookout for major donors. Whom do you know? Whom do your board members know? Whom do your other major donors know? What do you do if you run out of leads? How can you find new major donors? Qualified donors must possess these three characteristics: (1) a link to your ministry, (2) a giving interest that aligns with your mission, and (3) the ability to give a major gift. Zacchaeus was an unlikely major donor, but Jesus searched him out and transformed his life.

Ability
Everybody in town knew Zacchaeus was wealthy because he had overcharged them on their taxes. Discovering a prospective donor’s ability is the easiest of the three characteristics. There are many external wealth indicators that a wealth screening service can identify. What does your prospective donor do for a living? Where do they live? What do they drive? A board member instructed a consultant, “You need to approach Christian athletes because they have a lot of money.” The consultant asked, “Do you know anyone personally?” The board member responded, “No, but you can look it up.” It’s true you can search the internet for the salaries of athletes or even executives who work for a publicly traded company, but ability isn’t enough.

Interest
Word got out that Jesus was coming to town and Zacchaeus was interested. Perhaps he had heard the good news of Jesus restoring sight to Bartimaeus (see Luke 18:35-43). Zacchaeus was height-challenged so he climbed his famous sycamore tree to get a closer look. Why would a major donor want to take a closer look at your ministry? The answer is because they see results. Your impact stories separate you from other organizations. If your ministry is making an eternal difference, word will get out and major donors will notice.

Link
Finding personal connections to your ministry is the most challenging step in major donor development. Zacchaeus did not have a link to Jesus, so Jesus created a link. In fact, Zacchaeus was the reason Jesus went to Jericho. “For the Son of Man came to seek and to save the lost” (Luke 19:10). Some criticized Jesus for pursuing Zacchaeus (see Luke 19:7). Some may criticize you for identifying, cultivating, and soliciting a major donor who doesn’t fit your typical donor profile. Links to prospective donors come through many different networks. Pursue them all.

Gift
Zacchaeus’ heart was totally transformed by his encounter with Jesus, and he demonstrated it by his generosity. “Look, Lord! Here and now I give half of my possessions to the poor” (Luke 11:9). What unlocks this level of generosity? First, your donor needs to experience Jesus personally, and secondly, your donor needs to see how their gift will help bring others to Jesus.

Think About This: Jesus went to Zacchaeus’ home to spend time with him. That’s where personal conversations happen. As a ministry leader, you should make it a priority to visit your key prospects in their homes and share your ministry stories.

Response: Please guide me to major donors who can partner with us.

Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.

“Anyone who builds on that foundation may use a variety of materials—gold, silver, jewels, wood, hay, or straw. But on the judgment day, fire will reveal what kind of work each builder has done. The fire will show if a person’s work has any value” (1 Corinthians 3:12-13 NLT).

One day each believer will stand before the Lord to give an account of what they accomplished in this life for him. Jeremiah reminds us that God’s examination will be thorough, “I the Lord search the heart and examine the mind, to reward each person according to their conduct, according to what their deeds deserve” (Jer. 17:10). This reminder of final accountability should motivate each of us to “make the most of every opportunity” (Eph. 5:16).

Fundraisers make choices every day how to invest their time. Some busy themselves with wood, hay, and straw activities, others focus on gold, silver, and jewels. How can you know the difference?

Wood, Hay, & Straw
The list of fundraising activities is endless: 5k fun runs, galas, golf outings, concerts, auctions, etc. While these events can be fun and create great public awareness, they may not be the highest and best use of your staff and volunteer time. Events can reach many donors at one time but have at least three limitations: (1) an ask from the podium is much less personal, (2) the donor doesn’t have an opportunity to ask questions, and (3) your donor can simply ignore the response envelope.

Gold, Silver & Jewels
The gold standard for fundraising is face to face solicitation. Why do so few ministry leaders ask? It’s friends talking with friends about how your ministry is making an eternal impact. Personal asking has at least three advantages over all other fundraising methods: (1) you can tailor the ask to the donor’s giving interest, (2) you can challenge the donor with a stretch ask amount, and (3) you can follow up with your donor about their gift decision.

Fire
Some don’t ask for fear their donor will be offended and stop giving. Asking tests a donor’s priorities. Will they give to the Lord’s work, or spend it on themselves? Will they focus on temporary things or eternal? God may use the refining fire of asking to purge the dross and reveal your donor’s true heart. “He will purify the Levites and refine them like gold and silver. Then the Lord will have men who will bring offerings in righteousness” (Malachi 3:3). Ultimately, asking benefits your donor.

Value
Face to face asking has the highest return on investment of your fundraising time. Take an inventory of your development calendar. Any activity that is not directly helping you prepare for a personal donor meeting, schedule a personal donor meeting, actually have a personal donor meeting, or follow up to your donor meeting is a wood, hay, and straw activity.

Think About This: It’s great when your boss gives you an Attaboy! for going above and beyond. How much more rewarding to hear, “Well done, good and faithful servant!” (Matt. 25:21).

Response: Father, please help me make personal donor visits a high priority of my week. Help me say no to good things, so I can focus on the best things.

Ron Haas has served the Lord as a pastor, the vice president of advancement of a Bible college, a Christian foundation director, a board member and a fundraising consultant. He’s authored two books: Ask for a Fish – Bold Faith-Based Fundraising and Simply Share – Bold, Grace-Based Giving. He regularly presents fundraising workshops at ministry conferences and has written fundraising articles for At the Center magazine and Christian Leadership Alliance’s Outcomes magazine.