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Client Impact, Donor Relations, Major Donors, Strategic Planning, Zoom Panel Forum

Donor Engagement & Energy Strengthens!

Let’s get on with the good news!

Yes, donor engagement and energy continues to strengthen. People are being drawn together in ways that were unheard of just months ago. People are sewing masks for friends and family, donating meals to health-care workers and offering help to neighbors in need. Many businesses and institutions have pivoted to virtual engagement, and to a deeper level of connection than anyone would have ever guessed.

The Christian education, ministries, and missions that have seized upon these times as an opportunity to not be forgotten have learned new skills and broadened their reach and levels of support. They are strengthening plans for donor giving and expecting growth for the years to come.

With such effort, we have seen remarkable response to some of the urgent questions and needs of this crisis. How do we continue to educate our youth? How can we safely care for our homeless? How can we help kids to stay happy, healthy, and safe this summer? Many donors have stepped forward and continued to support these and other beloved missions wherever they’ve felt the call.

What seems to be working for our colleagues out in the field? Here are some ideas and encouragement shared and collected by our guest host panelists through our recent Zoom Panel Discussions. We hope it revitalizes and strengthens you!

Christian K-12

Keep active with your annual fund planning.

Consider a cost-based tuition model with an annual fund plan that covers smaller non-operating budget projects. This model sustains well through health and economic crisis.

Continue to communicate in a low-pressure way such as “We’re still here, God is providing, help when you are able” sets a calm, reassuring tone.

Replace active asking with conversations on well-being and sharing love for the mission.

When major donor gifts come in (and they will), find a cool, new way to thank your donor and show your love and appreciation. Consider driving to their home and place a gift basket and yard sign by their front porch that says “we love you” with your school verse. Give them a call as you drive away and let them know there is a surprise for them.

Be cautious as to when it is the right time to follow through with the ask. Consider language such as “hey we are still here, we know we had asked awhile back – if you can help that’s great, if not, we’ll come around another time”. Realize the ask is still there and that you are not withdrawing it, but will come around to it another time.

(Click here for more insight from Sam Barfell of Southside Christian School.)

Christian Higher Education

Move from being a big cruise ship to that of an agile kayak able to navigate through today’s changing and/or future turbulent times.

Become “lean and mean”. Look for today’s opportunities to shrink size, space and scale, streamline and/or eliminate duplication of services. This puts you in a position able to transition quickly and smoothly through crisis.

Start an educational or community initiative that collaborates and links with others in local communities that share your vision and mission.

Form a President’s Advancement Advisory Council with energetic staff, major donors, community members and others that share your vision and mission.

Don’t be afraid to go “against all odds” with fundraising events or galas. Seek new ways to hold them or invite big-hearted celebrities to join you in sharing your mission. They are very willing to help during challenging times.

Put prayer, marketing and ministry together and be spiritually creative. Try a series of prayer or other meaningful short, 30 second videos to show it’s “our turn to pray and care for you”. Try 30-minute virtual lunches to pray and share how things are going out there for your students, staff and donors.

(Click here for more insight from Bill Blocker of the College of Biblical Studies.)

Rescue Missions

Place focus and emphasize on how to keep new donors (via the current crisis)  on board and engaged for the long haul. Even with lack of funds from storefront sales, giving is ticking up.

Yes, do keep up with the personal donor phone calls. Donors will ask, so be prepared to answer when donors ask, “how else may we be of help?”

Gently steer donors to your website to give online via your phone calls or inbox e-News. Keep your “give button” front and center on each webpage. Provide current testimonials and update all content. Keep needs out front.

Blast social media with 30-second snippets featuring clients and their stories.

(Click here for more insight from Tony Gooch of Durham Rescue Mission and Greg Kelley of World Mission. An article featuring more of Greg’s thoughts will be posted next week.)

Camps & Ministries

(Click here to see the recent article submitted by Amy Carlson of Youth Haven Kids’ Ministry.)

Do you have any ideas or encouragement to share? We’d love to hear from you. Please share your comments below. Thank you!

Client Impact, Donor Relations, Strategic Planning

Youth Haven Kids’ Ministry: Delivering Hope To Kids’ Homes with New, Innovative Methods

As we welcomed 2020, kissed our loved ones and wished them a Happy New Year, none of us imagined we would be where we are today. The world has changed, and we have all been impacted. Each one of our lives has been touched in one way or another by this virus and its effects.

For a ministry that utilizes camping programs as a primary ministry tool, the closing of schools and stay-at-home orders have posed a unique challenge. But this virus has not stopped us from reaching out to disadvantaged boys and girls with the love and hope of Jesus Christ! If anything, it has spurred us on to do more for them, and to find new and creative ways to be a part of their lives. Our methods have changed, but our mission remains the same.

Same Mission, New Method

Youth Haven’s mission is to provide life-changing, Christ-centered experiences for disadvantaged children. The kids we serve at Youth Haven were already facing difficult circumstances before this pandemic began. Now, many of them are stuck at home in situations where they are being treated unkindly or needs aren’t being met. At the same time, more and more children are facing financial hardships because their parents have lost jobs.

We had to ask ourselves two questions: How can we meet the needs of our kids in a way that respects the guidelines put in place by the authorities and protects our kids and staff? And how do we help our supporters understand how important they are to us during this time?

Haven For Kids Online

The first step was to ensure we continued to fulfill our mission in any way we could. The most obvious need was that, suddenly, kids were stuck at home looking for things to do. Unfortunately, the Internet can often be an unsafe place for kids. We recognized the need for kids to have a haven online, where they could find fun things to do without having to worry about harmful content or safety issues.

In response to the need for kids to have safe, fun things to do at home, we launched a new kids’ website at www.havenforkids.fun. It’s full of fun activities, videos, stories, answers to questions kids might have, challenges for them to participate in, and more. We’ve seen a great response so far, and it has allowed us to share the hope of Jesus with kids all over our nation who are going through difficult times.

Virtual Summer Camp

We’re also excited to begin our first ever virtual camp experience this summer, allowing us to reach kids with the message of God’s love in the own homes. The kids will be registered for a specific week of virtual camp, and we’ll mail or hand deliver a special supply kit full of activities, snacks, instructions, and a few other items just for fun. They’ll receive an access code to a password-protected web site, where they can watch videos and livestreams from Youth Haven and interact with our staff. They’ll be able to earn points by completing various activities, and we’ll mail special prizes at the end of each week

Kids’ Care Packs

We also understand many of the kids who attend Youth Haven are in situations right now where their basic needs aren’t being met. Our schools did a fabulous job of stepping in to provide meals for kids, but we knew that wouldn’t meet all of their needs, so we developed a program called Kids’ Care Packs. Thanks to the generosity of our donors, we have delivered over 600 care packages to children in need during this difficult time, with snacks, personal hygiene items, activities, and small toys. We have received numerous e-mails from grateful parents with photos and videos of their kids opening the care packages.

Birthday Brigade & Bibles

But perhaps the most important need we’re meeting is the need for the children to feel loved, and to know they’re not alone. They need to be reminded that God loves them and is with them, no matter what they may be going through – and that they have friends here at Youth Haven who also love them. The web site, virtual camp, and care packages certainly help meet this need. In addition, we’re beginning a new Birthday Brigade to take cupcakes and gifts to kids on their birthdays. We’ve increased the number of mailed activities and Bible lessons we’re sending to the children. And we’ve mailed multiple copies of our custom Bibles to kids who visited our kids’ website and didn’t have Bibles of their own.

Donor Calls & Hearts’ Desires

Through all of this, we also knew how vital it was to continue building relationships with our supporters. We want them to realize this is a partnership, and we are working together to reach kids for Christ and meet their needs. We quickly began making phone calls to people who stand with us financially, simply asking how we could pray for them. What we found was that most of them turned the conversation around to asking how they could help us help the kids. That is their hearts’ desire, and we have been so grateful.

Personal Notes & Prayers

In addition to the phone calls, we have continued to send hand-signed thank-you letters with every gift receipt, a practice that is standard for us. We established a prayer team, inviting people to sign up to receive a weekly e-mail that includes first names of children they can be praying for. And we’ve relied heavily on our direct mail program to communicate with our supporters. We have also utilized social media, but given the fact that we also have parents and agency workers who follow our social media sites, we do have to be mindful of what we post there. Direct mail allows us to personalize our message to the group of people we’re trying to reach.

We’re so grateful for everyone who has continued to give and pray for the children during this time when so many are struggling. All of our programs are – and have always been – provided to disadvantaged children free of charge. God has been faithful, and as we continue to adapt and meet the needs of His children, He continues to provide partners who stand with us.

Guest post article submitted by Amy Carlson, Director of Communications and Marketing, Youth Haven. Amy’s husband, Lars Carlson, serves as President & CEO for Youth Haven.

As a pastor’s daughter, Amy has always been familiar with full-time ministry. When she met Lars Carlson in high school, God was already preparing their hearts for the calling He would place on their lives. They married in 1995, and Amy earned her Bachelor of Arts degree in English from Western Michigan University in 1997. That same year, Lars and Amy felt God calling them into full-time service at Youth Haven.

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